Marketing and Business Development Manager

Yael Sasonov

786-***-**** ****.*******@*****.*** linkedin.com/in/yaelsasonov/ North Miami, FL PROFESSIONAL SUMMARY

Results-driven Sales and Marketing Manager with a strong background in marketing, sales, business development, and customer success. Proven expertise in community building, client retention, lead generation, sales pipeline management, and content marketing. Adept at building strategic partnerships, optimizing customer engagement, and driving revenue growth. Admin of Facebook roommates groups spanning across 60k+ members, in addition to 550+ Fems in STEM across Whatsapp and Facebook. Seeking a role in Marketing, Sales, Business Development, or Customer Success to leverage my expertise in growing businesses and enhancing customer relationships.

KEY COMPETENCIES

Lead Generation Industry Partnerships Partnership Development Identifying Business Opportunities Development Strategies Communication Resourcefulness CRM Pipeline Management Client Retention Onboarding Customer Engagement Community Building Community Engagement B2B Sales Revenue Growth Sales Strategy Marketing Campaigns Content Marketing Branding Brand Positioning CRM Optimization (ActiveCampaign) Negotiation Networking Executive Communication Onboarding Account Management Social Media Marketing Content Creation & Management Event Coordination TECHNICAL SKILLS

ActiveCampaign, Zoho, A/B Testing, On-page SEO, Copywriting, Marketing Funnel Optimization, Mailchimp, Buffer, Canva, ChatGPT, Jasper AI, Gamma, Automations Implementation, Stan Store, ManyChat, Linktree, CapCut, Invideo AI EXPERIENCE

Sales and Marketing Manager 2024-Present

GrayMatter Networks Remote

● Spearheading B2B sales and marketing strategies, optimizing outreach and increasing click through and lead conversion rates

● Overseeing content marketing and brand strategy, boosting digital presence and engagement by 45%

● Working with sales to nurture and qualify leads through CRM and marketing automation tools

● Developing industry-specific messaging that highlights cost savings, efficiency, and guest experience enhancements

● Initiated internal onboarding and training program, executed marketing campaigns, and prepared materials for partners to be set up for success CEO & Founder 2022-Present

Fems in STEM Miami, FL

● Built a community of over 550+ members spanned across Whatsapp and Facebook

● Established strategic partnership with the University of Miami Economics Club, The Launchpad at University of Miami, TAMID at Tufts, Mindspace, Women on Stage, makeitMVP, increasing engagement by 40%

● Helping women in STEM amplify their online presence and land opportunities by advising on personal branding strategies, career coaching, LinkedIn audits and profile optimization

● Organizing monthly meetups that offer value and insights through connection, community, and inspiration

CEO & Founder 2022-Present

Murge Media Group LLC Remote

● Launched a full service marketing agency offering branding, content creation, and digital marketing solutions in the tech, real estate, tourism, hospitality, and non-profit sectors

● Implemented social media management and email marketing services, resulting in average 30% increase in client engagement

Sales and Marketing Manager 2022-2023

Highgate, The Altair Hotel Bay Harbor Islands, FL

● Spearheaded sales for The Altair Hotel’s Passover program, generating $475,689.63 in revenue within a 3-month period, resulting in a complete sell-out of the program

● Establishing partnerships with travel agencies and influencers, enhancing brand visibility and contributing to a 30% increase in direct bookings

● Partnered with various organizations and entities to promote The Altair Hotel through on-site events that generated roughly 200+ people in foot traffic and face-to-face exposure of the hotel

● Project managed the hotel’s social media efforts with an external marketing agency, increasing visibility by 30%

Content Marketing Consultant & Brand Strategist 2013-2022 YS Consulting Remote

Retention Specialist 2020-2021

iRoofing Hallandale Beach, FL

● Managed 400+ corporate accounts, implementing customer retention processes and identifying upsell opportunities

● Developed and implemented new email marketing communication templates for client onboarding

Sales Manager 2019-2020

Meet in Place New York, NY

● Started as an Experience Manager and promoted to Sales Manager within three months, meeting and exceeding monthly sales goal of $7,000

● Prospected and secured accounts with major corporations, including PepsiCo and Colgate, among others

● Led internal cold-calling sessions, generated outbound leads, and implemented new sales initiatives

International Relations and Business Development Coordinator 2018-2019 Cybertech New York, NY

● Increased online exposure of Cybertech Tel Aviv event, leading to #CybertechTLV2019 being the number one most used hashtag in Israel on the day of the Cybertech Global event in Tel Aviv

● Established and managed partnerships with international organizations, universities, and media outlets

● Produced marketing materials and content for event promotion across various platforms Digital Communications Coordinator 2016-2018

Temple Emanuel of Beverly Hills Los Angeles, CA

● Produced a 130-page copy deck for the organization’s new website

● Established and managed partnerships with international organizations, universities, and media outlets

● Created marketing materials and content for event promotion across various platforms EDUCATION & CERTIFICATIONS

Florida Real Estate Sales Associate 2023

Gold Coast Schools

M.A. Conflict Resolution & Mediation 2011-2012

Tel Aviv University

B.A. International Relations 2007-2011

University of Connecticut

SPEAKING ENGAGEMENTS

Panel - “We Are Not AI Born” 2025

French-American Chamber of Commerce, French Tech Capital Days Workshop - Personal Branding & Strategic Networking 2025 University of Miami, Economics Club

Podcast - Interview on my journey with Fems in STEM 2024 Triple & Co - Powering Growth With Lihi Pinto

Virtual Panel - Business & Tech 2024

RCS Professional Services

CONSULTING PROFILE

Marketing Consultant 2022-2025

Rachel Wertheimer, ONE Sotheby’s International Realty Remote Business Consultant 2022-2024

Walky Remote

Marketing Consultant 2023

Balakhane Mediation Remote

Content Writer 2022

9Marketing Remote

Business Consultant 2019-2021

Sorgen, INC Fort Lauderdale, FL

Marketing Consultant 2018

Coldwell Banker Residential Brokerage Los Angeles, CA Content Marketing Writer 2015-2016

Wix.com Tel Aviv, Israel

Content Marketing Writer 2014

Tel Aviv Municipality Office of Global and Tourism Tel Aviv, Israel

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