Project Management Marketing Communications

Renata Saldanha

Wesley Chapel, Florida (Green card holder)

Cel: 656-***-**** Email: ***************@*****.*** Linkedin: https://www.linkedin.com/in/renataspinheiro SUMMARY OF QUALIFICATIONS

• With 17 years in large corporations such as FortisBC, Nestlé, Vivo Telefonica, and TELUS, I am an experienced Marketing, Communications, and project leader;

• My expertise is initiating, planning, implementing, tracking, and completing projects meticulously, organizing time, resources, and documents;

• Known for my ability to thrive in fast-paced environments, prioritize tasks effectively, and deliver results that exceed expectations;

• Certificate in Marketing Management from BCIT- Canada and B.Sc. in Business from PUC-RJ;

• Proven skills in Excel, Power Point, Word, Outlook, Sales Force, JIRA, SAP, and, project management tools;

• Enjoys communicating with a wide variety of people and have the ability to work proactively and take full ownership of tasks.

RELEVANT PROFESSIONAL EXPERIENCE

Marketing Communications Projects Lead, FortisBC, Remote (2019 – present) Natural Gas and Electricity Company, with an average of 2k professionals

• Leads the planning, execution, and delivery of mid- to large-sized projects such as website builds, paid media/social assets, landing pages and other marketing tactics, ensuring they are completed on time and within scope;

• Assists project managers with planning and execution tasks for larger initiatives, providing necessary support to ensure project success;

• Contributes to the development and refinement of project management processes and tools to enhance efficiency and effectiveness;

• Participates in stakeholder meetings, providing valuable insights and updates on project progress and ensuring clear communication;

• Liases with cross-functional teams, including creative, design, content, and digital teams, to ensure seamless project delivery;

• Works to optimize creative project processes with stakeholders to maximize efficiency, strengthen communications, and drive successful outcomes;

• Fosters relationships with key stakeholders ensuring their expectations are met, providing regular updates, managing risks, and ensuring alignment with project goals and objectives

• Takes point on resource planning and scheduling for assigned projects, ensuring that all necessary resources are allocated effectively, and project timelines are adhered to. Marketing Communications Strategy Manager, TELUS, Vancouver, BC (2018 – 2019) Telecommunication Company, with an average of 51k professionals and $ 13 billion of net income

● Worked with cross-functional teams to develop and maintain customer journey maps for all Home Security migration and new customer journeys;

● Identified and prioritized key opportunities within the customer journey and path to purchase to drive efficiency and effectiveness, and reduce customer effort;

● Acted as a key customer advocate and maintain an in-depth understanding of the impact of customer experience initiatives on key metrics/measures.

● Worked in events (trade-shows and events) to support sales activities to ensure successful revenue and consumer awareness goals are reached.

Trade Marketing Coordinator, Telefonica, Brazil (2013 – 2015) Telecommunication Company present in 21 countries, with an average of 125k professionals and € 47,2 billion of net income

● Divided high value clients (VIP e Premium) into different categories with the goal of designing specific approaches that allowed the company to better serve them and to increase profitability;

● Created and coordinated regional call center projects for VIP and Premium clients based on market data in order to increase average ticket for each client by transferring their phone plans to new ones (4G);

● Created, implemented and supervised initiatives that aimed at nourishing relationships with the company’s 390 thousand Premium customers;

● Assessed monthly results and refined strategies and courses of action in order to ensure the achievement of monthly goals;

● Created action plans to attack the company’s competitors. Senior Market Intelligence Analyst, Telefonica, Brazil (2011 – 2012) Telecommunication Company present in 21 countries, with an average of 125k professionals and € 47,2 billion of net income

● Created, followed-up and monitored incentive campaigns that benefited the company’s larger manufacturers partners (Nokia, Blackberry etc);

● Coordinated regional events;

● Coordinated GeoMarketing efforts to increase assets and productivity;

● Mapped prospective clients in different areas of Rio de Janeiro in order to distribute Vivo’s sales force and partners.

Product Marketing Analyst, Dentsply, Brazil (2010 – 2011) The #1 professional dental company present in 40 countries, with an average of 15k professionals and $ 4 billion of net income

● Analysed margin, price, volume, net profit and costs per product and brand;

● Controlled, developed and implemented strategies for launching new products and promotions;

● Conducted budget and forecast analysis, including price, coverage and distribution positioning;

● Evaluated results monthly in order to not only correct strategies and actions but also involve other departments in the achievement of the company’s goals;

● Conducted forecast and sales projection of the different brands. Compared sales with monthly projections, explaining gaps and proposing corrective measures that could ensure the delivery of desired results.

Services Marketing Analyst, Dentsply, Brazil (2009 – 2010) The #1 professional dental company present in 40 countries, with an average of 15k professionals and $ 4 billion of net income

● Provided support for the marketing department by producing and distributing sales and promotion materials that facilitated the job of sales teams;

● Coordinated Dentsply’s media plan by receiving the briefing from the Marketing department and conducting analysis that aimed at providing the most appropriate choice of media;

● Controlled the inventory of promotional materials;

● Supported the marketing department by hiring and monitoring the production of graphic materials and of logistics services, making sure that companies hired would meet deadlines and quality standards;

● Developed communication materials requested by other departments according to the communication strategy of the company’s brands;

● Oversaw the development of promotional packaging and giveaways;

● Created and controlled the budget for the entire marketing department and controlled the costs with contracts with marketing agencies.

OTHER PROFESSIONAL EXPERIENCE

Merchandising Analyst, Nestlé, Brazil (2007 – 2008) Leading Nutrition, Health and Wellness Company present in 189 countries, with more than 335k employees and $ 88,8 billion of net income

● Developed new merchandising materials and revamped existing ones used by the ice cream division;

● Created sales bulletins with internal information for the sales team;

● Implemented the inventory control of merchandising materials in all branches of the ice cream division in Brazil;

● Developed promotions for the different sales channels;

● Interfaced with advertisement agencies and suppliers;

● Oversaw budget control of the department and controlled the distribution and logistics of marketing materials.

EDUCATION

Certificate in Marketing, Management, BCIT, Canada 2017 Diploma in Marketing, Coppead UFRJ, Brazil 2009

Bachelor in Business, PUC-RJ, Brazil 2007

LANGUAGES

English

Portuguese

Spanish

Contact this candidate