Creative Director Design

Areas of Expertise

Jay Shen

Creative Director

*********@*****.*** • 646-***-****

Jay Portfolio • Jay LinkedIn • Cockeysville, Maryland, 21030 Passionate media production and creative professional with hands-on experience in bringing creative ideas to life in the Television industry, both in American mainstream media and in China. Proven success in leading design teams, managing budgets and timelines, and delivering high-impact campaigns aligned with brand strategy and client expectations. Strong command of concept development, visual communication, and market trends, developed myself through progressive roles from Lead Designer to Design Director to Creative Director. Experienced in guiding creative direction, mentoring teams, and overseeing production quality from ideation through delivery. Capable of leveraging AI-driven tools to elevate creative output and streamline workflows. Bilingual communicator in a Global perspective, with aptitude to collaborate with cross-functional teams and senior leadership to drive strategic decisions.Well- prepared to re-enter the field with a refreshed perspective, strategic insight, and a commitment to excellence in creative leadership.

● Production Management

● Event Planning & Execution

● Creative Director

● Design/Art Director

● Team Building & Leadership

● MacOS System & Page

Signature Contributions

● Executive Producer, WeLink International Film Festival Bold Eagle Entertainment New York City. o Steered & organized panel discussion “Woman in Film” for Woman Social role & values in the World Conference in UN. (2018).

● Event Director/Producer, Montgomery International Art House Film Festival Alliance Culture Media Bethesda, MD. o Produced, created, organized panel discussion “Art House Films for Hollywood Film and the World".

● Design Director / Production Director for Opening/Closing Ceremony Image Production of 2010 World EXPO Shanghai, China 2010.

● New York 1 News, Time Warner, Design Director for Spanish Channel “NY1 Noticias” marketing image Launch Campaign in 2009, in this role I created & Designed not only on air channel graphics but also market image in prints for Spanish language, via Verizon cable local sales store.

● Served as Production Producer/ Theatrical Trailer Editing Director for Ann Lee’s film [Aunt’s postmodern life] Post production director for Shirwood Hu’s Film [Prince of Himalaya].

● Acted as a Leading Designer in Fox News Channel grand opening launch Campaign. Earned one of the top viewer ratings among 5 cable TV networks, earned recognition from International Promax & Design Awards for excellence in visual and motion design during tenure in New York City.

● Branding Director, created New Image for Dragon TV launch Campaign (Shanghai, China 2003). Director for Launching promo film [Power of communication]

● Design Director for NBC/CocaCola Winter Olympic Countdown Spot (aired on NBC primetime) "Enjoy the moment” earned 2001 Promax/BDA International Silver Award.

● BMG International presentation film [Touch Tomorrow] received 2001 ITS International Monitor Award for Best Art Direction, Best Graphic Design and Best Visual Effects design.

● StudioUSA promo package [Arrest & Trial] received 2001 Telly International Award for Best motion Design, Best Art Direction and Best Visual Effects.

● Designed A&E Network marketing Promo package, received Telly International award for Best Motion design, best visual design.

● Career Gap: Provided full-time caregiving support to aging parents over a four-year period, managing medical appointments, coordinating care services, and overseeing day-to-day well-being. Though outside my professional field, this experience strengthened my organizational, problem-solving, and emotional resilience skills Page 1 2

Senior Designer Design Director Production Team Leader, Fox News Channel New York, NY 04/1996 – 05/2000

● Performed as Leading Designer and Key Design Team Member for Fox News Channel Launch Campaign.

● Created & Design on-air prime time show packages. Creative Director/Design Director, Sideshow Post Design New York, NY 05/2000 – 10/2003

● Design Director for NBC/CocaCola Winter Olympic Countdown Spot (aired on NBC primetime) "Enjoy the moment” earned 2001 Promax/BDA International Silver Award.

● Design/Direct the show [Arrest & Trial] Promo package, a high-profile TV Documentary series [Arrest & Trial] created by Dick Wolf, renowned [Law & Order] Show director for the UPN Network.

● Supervised production team, facilitating brainstorming sessions, and coordinating work schedules.

● Managed the art production of promotional materials in post-production.

● Earned Promax/BDA International Best Design Award by conceptualizing and directing a two-minute corporate image promo for Discovery Channel, weaving strategic storytelling with dynamic visual composition. Creative Director, Branding Director Shanghai Media Group Shanghai, China 1/2003 – 12/2006

● Creative Design/Director Channel Image Series Promos in Orange Color Concept, a SMG TVC “Power of Communication”.

● Overhauled marketing visuals and on-air designs for rebranding.

● Designed and oversaw the launch campaigns for China Business Network Channel and Dragon TV Satellite Channel. Additional Experience

Imagespring Films, Legacy Film, CASACOSTA FILMS 2015 — 2017 Executive Producer

● Structured and facilitated financing strategies for various film projects in the stage of development.

● Collaborated with producers to align budgetary goals with creative direction and ensure financial viability.

● Oversaw funding allocation and maintained accountability across project lifecycles. Education

M.F.A in Visual Communication & Graphic Design

College of Fine Arts, Boston University, MA, USA, 05/1995 Executive Workshop, Visiting Scholar

Journalism & Communication College, Florida University, FL, USA, 03/2004 Bachelor of Arts in Graphic Design

West Liberty State College Wheeling, WV, USA, 05/1992 Television & Production Experience

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