Content Manager

Matt Netter

Copy Content Communications Creative

Summit, NJ 561-***-****

********@*****.*** linkedin.com/in/mattnetter behance.net/shorewriter12 Content manager, communications director, senior copywriter, and collaborative leader with a diverse skill set supporting products, services, missions, and organizational goals. SKILLS

Copywriting, content management, strategic communications, brand stewardship, ideation, product launches, enrollment marketing, customer service, trade show and event promotion, vendor discovery and management, project management, and leadership. Well versed in omni channel marketing and responsive design. Websites, WordPress CMS, SEO, web analytics, architecture, linking, usability, ADA compliance, user testing, self-help tools, online forms, lead generation, e-commerce, social, email, contact strategy and drip campaigns, print production, print collateral, slide decks, editing, radio and TV ads, video scripting, and storyboarding. EXPERIENCE

SETON HALL UNIVERSITY South Orange, NJ

Communications Manager 2023 – present

Provide strategic communication support for development and philanthropic initiatives and events.

● Create written, visual, and video content. • Manage projects, vendors, and budgets.

● Review and analyze campaign effectiveness. • Develop strategic communication plans.

● Oversee biannual donor impact magazine and monthly newsletter.

● Collaborate on campaigns supporting academics, athletics, and capital projects. CALDWELL UNIVERSITY Caldwell, NJ

Director of Digital Content and Communications 2020 – 2023 Webmaster, social media manager, and enrollment marketing strategist.

● Led team of web developers, graphic designers, and writers. • Managed vendors and budgets.

● Oversaw university website redesign, ongoing maintenance, and updates.

● Led SEO efforts that resulted in a 40% increase in organic traffic.

● Managed social media strategy, governance, and calendar planning.

● Brought course catalog and university magazine online saving more than $60,000 per year.

● Oversaw all digital content – web copy, images and video, blogs, email, social, etc.

● Coordinated emergency communications. • Led live streaming and other video production efforts.

● Oversaw ADA compliance, including shepherding a comprehensive OCR review.

● Served on three university committees – retention, online learning, and staff council. CREATIVE CIRCLE Teaneck, NJ

Marketing Communications Consultant / Graduate Student 2016 – 2020

● Served as a contract marketing consultant with manufacturers - Nourison, Ohaus, Sandvik; nonprofits

- NJ Poison Control, ECE, EMA; and agencies - Marketsmith, Ripen, Oxford, Intead.

● Completed master’s degree at Seton Hall. 4.0 GPA. WORLD EDUCATION SERVICES (WES) New York, NY

Director of Content and Creative Strategy, 2012 – 2016 In-house digital marketing/creative resource and go-to person for strategy and implementation.

● Launched impactful communication strategy to support a key Canadian government initiative.

● Supported rebranding of WES Global Talent Bridge, skilled immigrant resource program.

● Played an integral role in the launch of an international student facing blog with a new brand.

● Supported customer service with discovery and launch of an innovative self-service app.

● Developed website architecture and user tested websites and applications.

● Optimized key landing pages with testing, analytics, SEO, surveys, and usability sessions.

● Wrote copy for web, email, blogs, social, brochures, trade show booth graphics, and advertisements. Higher Education Marketing Consultant and Copywriter, 2008 – 2012 Offered enrollment marketing support to universities and educational service providers. Engaged in long-term contract role helping relaunch GRE for Educational Testing Service (ETS). SEND TRAFFIC AGENCY New York, NY

Director of Marketing and Creative, 2007 – 2008

Led creative team for search marketing agency with 70 clients. KAPLAN HIGHER EDUCATION New York, NY and Fort Lauderdale, FL Associate Creative Director / Sr. Copywriter – Kaplan Higher Education, 2003 – 2007 Led creative team through re-brand, website launch, digital and print content. THE SPORTS AUTHORITY Fort Lauderdale, FL

Advertising Copy Manager (Copy Chief), 2002 – 2003 VOLUNTEER EXPERIENCE

● Chair of Free Acres community grounds and recreation committee

● PAL and NPGL baseball coach • JDRF walk fundraising leader EDUCATION

SETON HALL UNIVERSITY So. Orange, NJ UNIVERSITY OF WISCONSIN Madison, WI M.A. Strategic Communication and Leadership B.A. Journalism and Mass Communication Minor: Italian; Study Abroad – Florence, Italy

CONTINUING EDUCATION AND TRAINING

WPCampus, Kaplan Leadership Development, IIL Project Management Fundamentals, NNg Content Strategy Certification, DMA Copywriting Workshop, Google Analytics Academy, SEO MOZ Training, WordPress Webmaster, SI Newhouse Journalism Scholarship Program, Certificate in Graphic Design. AWARDS

Graphic Design USA Award

NY Times Best-Selling author

Contact this candidate