Business Development Sales Leader

NEIL FENDER

Redondo Beach, CA 310-***-**** ***********@*****.*** LinkedIn

SALES LEADER

High-performance sales leader that ignites competitive positioning, pinpoints new business opportunities, exceeds revenue forecasts, grows territories, builds enduring relationships, and invigorates sales channels. Driven, adaptable sales leader who is known for influencing transformative change in sales organizations, driving unprecedented and sustainable growth, capturing new revenue, and building value. Specialized expertise in sales leadership, revenue growth, business development, and relationship management. Steadfast dedication to overseeing customer success strategy, creating differentiated value propositions, and inspiring a forward-thinking approach. Trusted strategic partner with a natural aptitude for leadership, the ability to motivate sales teams, and expertise in delivering unprecedented results. Experience working with Cloud-based infrastructure, SaaS, and complex networking and video solutions. Expert negotiator that is skilled in partnering with C-level executives and decision-makers across international and domestic markets. Influential sales executive that hunts lucrative opportunities and solution sells to grow market share. SIGNATURE STRENGTHS:

Sales Leadership Revenue Growth Customer Success Strategy Business Development Revenue Optimization Territory Development Account Penetration Data-Driven Decision Making Market Analysis Sales Forecasting & Planning Channel Strategy & Growth Competitive Analysis Relationship Building New Product Launches Marketing & Branding Strategic Partnerships Account Growth & Retention Territory Management Pipeline Development Strategic Planning Market Positioning & Growth New Customer Acquisition & Retention Digital Transformation Cloud Enablement SaaS PROFESSIONAL EXPERIENCE

MAGINE PRO Stockholm, Sweden 2023 – 2024

Sales Director

Provided leadership and direction to sales management, business development, account management, and strategic planning. Analyzed data regarding the market to identify opportunities for business growth and client acquisition. Fostered global client engagement by overseeing sales initiatives and focusing on monetization through subscription, advertising, and transaction models. Enhanced content delivery by leveraging a robust OTT platform, facilitating live, linear, and VOD content distribution to global audiences. Value Delivered:

• Spearheaded efforts to align sales strategies with objectives and market trends while optimizing revenue potential.

• Championed efforts to improve sales operations; streamlined processes, implemented CRM systems, and developed effective training programs for new hires.

• Ignited growth in market presence through targeted prospecting efforts; boosted brand awareness and recognition.

• Played an instrumental role in developing and launching innovative product offerings that targeted customer demands.

• Established relationships with key industry players to expand market reach and reinforce market presence in the OTT space.

• Cultivated partnerships with industry influencers to expand brand recognition and drive business growth. INTERTRUST TECHNOLOGIES San Mateo, CA 2021 – 2022 Sales Director

Strategized and revitalized sales across Americas while driving commercialization of cloud-based monetization and content security solutions for content owners and distributors of live and VOD services. Developed technical system solutions and presented proposals for product licenses and professional services. Developed new strategic partnerships with multiple CSPs. Value Delivered:

• Revitalized sales across Americas and drove commercialization of cloud-based monetization and content security solutions for content owners and distributors of live and VOD services.

• Strategized and led major sales engagements while advising customers through the technical and business evaluation process.

• Promoted the industry first cloud-based, hybrid content security and Conditional Access solution for premium broadcast and high-value OTT entertainment.

• Generated $250K in pipeline revenue while securing major opportunity wins. NEIL FENDER

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ATEME Denver, CO 2020 – 2021

Director of Sales, North America

Charged with accountability for sales, business development, and growth efforts for a company that generated over $85M in annual revenue. Won 9 new logos within first 12 months of tenure. Managed an account base of 50+ content owners, broadcasters, service providers, and system integrators. Designed creative project proposals. Value Delivered:

• Expanded revenue by 350% YoY by penetrating new business across multiple FOX Entertainment divisions.

• Boosted revenue by $1.4M; developed strategic partnerships with satellite operators, broadcasters, system integrators, and MSPs.

• Achieved market expansion and surpassed revenue growth objectives.

• Championed efforts to negotiate complex sales deals involving large global accounts. GTT COMMUNICATIONS, INC. Costa Mesa, CA 2018 – 2020 Account Director Broadcast Services Specialist

Turned around an underperforming sales team in North America. Executed on strategic business plans while driving revenue growth, customer acquisition, and margin profitability. Led commercialization of broadcast services and cloud networking solutions to support needs of M&E companies and global enterprises.

Value Delivered:

• Pioneered the implementation of GTM strategy for Broadcast Services business while growing the enterprise customer base by 45% YoY.

• Managed customer success strategy, achieved 100% customer retention, and preserved $5.5M in contracted revenue for Broadcast Services group.

• Grew video network by 60% while expanding footprint to 300+ points of presence by forging alliances at key media hubs globally. VINDICIA (AN AMDOCS COMPANY) San Mateo, CA 2015 – 2018 Director of Sales

Optimized revenue potential and expanded market share by delivering subscription billing and payment solutions for digital media, OTT entertainment, eCommerce, and online services providers. Secured major wins with key customers, including NBC Universal, Ancestry, Tribune, NFL, and Warner Media.

Value Delivered:

• Recipient of the Top Sales Director Award for reaching 260% of annual quota in 2016.

• Consistently grew channel partnerships by forging technology alliances with online video service providers, merchant banks, payment processors, and data/AI platforms.

• Earned recognition as a top performer in new logo acquisitions; secured major wins with key customers, including NBC Universal, Ancestry, Tribune, NFL, and Warner Media.

Early Career:

Business Development Executive, Content & Digital Media Equinix, Redwood City, CA Sales Manager, Satellite, Broadcast & Media Arqiva, Ltd., Washington DC Sales Director, Media Services Intelsat (Formerly Panamsat Satellite Services), Long Beach, CA EDUCATION & TRAINING

Bachelor of Arts, Economics/Business Administration East Carolina University, Greenville, NC International Business & Spanish Studies, Summer Internship/Exchange Program Universidad de Costa Rica, San Jose, Costa Rica Amazon Web Services (AWS) Certified Cloud Practitioner Microsoft Azure Cloud Fundamentals (AZ-900) Currently Pursuing IBM Artificial Intelligence Fundamentals Currently Pursuing AFFILIATIONS

Community Outreach: Youth Mentor STOKED

Professional Organizations: Media & Entertainment Services Alliance (MESA) Entertainment Technology Center (ETC) National Association of Broadcasters (NAB) Sports Video Group (SVG) Society of Motion Picture & Television Engineers (SMPTE)

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