Supply Chain Trade Marketing

Location:

New York City, NY

Salary:

210000

Posted:

June 02, 2025

Contact this candidate

Resume:

FILIP LUNESKI

MARKETER WITH A PASSION

EXPERIENCE

Lucid Green New York

Chief Marketing Officer (previously VP Marketing) 08/2022 I lead strategic marketing initiatives that drive brand growth and industry innovation. I oversee end-to-end marketing operations, from brand positioning and product marketing to customer acquisition and engagement, with a focus on establishing Lucid Green as a trusted leader in the cannabis tech industry.

I’ve successfully established a new revenue stream projected to generate $200K annually, with an estimated growth to $500K by 2025.

My role involves managing cross-functional teams, optimizing significant marketing budgets, and implementing data-driven strategies that enhance both B2B and B2C growth. With a strong emphasis on consumer trust and supply chain transparency, I also champion partnerships, technology integration, and market education efforts that align with industry standards and regulatory compliance.

Anheuser-Busch New York

National Trade Marketing Director, Total Portfolio 05/2020 - 08/2022 Directed a diverse portfolio of brands, including Budweiser, Bud Light, Stella Artois, Nutrl, Cutwater, and Ghost.

Played a significant role in organizing two Super Bowl campaigns, enhancing brand visibility and engagement on a national scale.

Established Joint Value Creation partnerships with key retail partners, including Food Lion, Total Wine, Circle K, and others, driving mutual growth and increased market impact. Established new operational models, significantly improving market execution and driving sales growth.

Optimized the trade marketing budget by 20%, achieving increased efficiency and effectiveness across initiatives.

Applied neuroscience insights to enhance market strategies and consumer communication, resulting in volume growth, improved trade spend efficiency, and elevated point-of-sale standards.

Oversaw a team of senior managers across the country. Promoted twice in less than two years, starting as Director of Strategy, advancing to National Trade Marketing Director for Beer, and ultimately overseeing the total portfolio. Molson Coors Beverage Serbia

European Director of Category Management and Trade Marketing

07/2017 - 05/2020

Oversaw 10 markets, designing and deploying Trade Marketing and Category Management strategies for over 50 brands.

Successfully led the development and implementation of new operational models and transformative changes, ensuring consistency and alignment across markets Actively participated in the acquisition of new business in Italy and Spain Collaborated on Joint Value Creation with international retailers like Tesco, Kaufland, Metro, Auchan, LIDL, and others.

Provided support and expertise to core leadership and local teams, focusing on enhancing commercial performance across markets

Managed all budgets within my domain, achieving significant savings and process improvements.

Molson Coors Beverage Belgrade, Serbia

Senior Category & Customer Marketing Manager

Initiated and led the change of a $50M worth commercial process responsible for all merchandise in the 10 markets, achieving improvement in functionality, costs, quality and innovation.

Provided guidelines, know-how and support to markets’ leadership and local communities Organized the introduction of new processes and standardization of existing in alignment with complementary commercial functions

Participated in the very first change management process by co-creating and deploying new operational models

CONTACTS

+1-332-***-****

********@*****.***

https://www.linkedin.com/in/filip-luneski-

33419b7/

New York City

SUMMARY

Award-winning marketing executive with global

experience across 10+ countries and a proven

track record at leading companies such as

Coca-Cola and Anheuser-Busch InBev. Currently

serving as Chief Marketing Officer at Lucid

Green—a tech innovator in the cannabis

industry—I lead transformative marketing

initiatives that drive supply chain innovation and strengthen consumer trust. Experienced

keynote speaker with published insights in major

outlets and featured on multiple podcasts. A

passionate martial arts practitioner, I bring core values of respect, integrity, and ethics to every

professional and personal endeavor.

LANGUAGES

ENGLISH Native

SERBIAN Native

MACEDONIAN Native

GREEK Advanced

SPANISH Intermediate

PASSIONS

KEY ACHIEVEMENTS

Revolution Silver Star Award

Anheuser-Busch