Product Marketing Manager

Certified PMM: Mario Gayoso

***********@*****.*** 608-***-**** Austin, TX www.linkedin.com/in/mariogayosonoguerol US Citizen

Summary of Qualifications

Consumer-Driven Product Marketing Manager with 15+ years of experience influencing product development through data-driven consumer insights and executing impactful go-to-market (GTM) strategies. Expertise in project management, consumer behavior analysis, audience segmentation, and campaign performance measurement to drive adoption and engagement. Proven ability to collaborate cross-functionally with Product, Research, Policy, and Marketing teams to develop and execute successful product launches. Bilingual in English and Spanish. Former Product Marketing Manager at Meta, specializing in consumer engagement, growth marketing, and audience-driven strategies.

Areas of Expertise

Go-To-Market Strategies

Data-Driven Storytelling

Advertising

Product Marketing

Analytical Thinking

Market Research

Digital ads

Audience Segmentation

Data Analysis

Consumer Insights

Project Management

Strategic Planning

Cross-Functional Teams

SAAS Marketing

Brand Management

Sales Enablement

Salesforce

Advertising and Consumer Campaigns

Professional Experience

EmE Creative Tech Lab LLC - Austin, TX

Product Marketing Consultant / Founder (Jan 20 - Present)

Established and managed a small business providing product marketing services, product development, and prototyping, achieving substantial client growth and revenue increases.

Led and implemented a comprehensive Go-to-Market (GTM) strategy for various business units, resulting in a 500% business growth over four years.

Developed consumer-driven marketing strategies for brands across Tech, Automotive, Real Estate, Travel, and CPG industries, driving product adoption and audience engagement.

Devised and executed detailed product marketing strategies, driving product awareness and adoption, leading to an increased market share.

Crafted compelling product positioning and messaging, enhancing product differentiation and competitive advantage.

Executed targeted messaging strategies across multiple channels, improving brand consistency and engagement.

Experience working with a variety of ad formats, products, and solutions

Directed targeted social media campaigns, achieving a 40% increase in product adoption and user engagement.

Facilitated e-commerce growth by managing Facebook Ads, TikTok, and LinkedIn campaigns, driving increased brand visibility and conversions.

Collaborated with third-party agencies to develop and operationalize field sales plans and Salesforce dashboards..

Meta (FKA Facebook) - Austin, TX

Product Marketing Manager (Jun 22 - Mar 23)

Collaborated with Sales, Product Engineering, and Product Marketing teams to design and implement data-driven go-to-market strategies, promoting the adoption of high-priority product solutions for over 1000 business clients, including the Consumer Goods vertical among others.

Produced monthly and quarterly data reports using Tableau and Excel, summarizing product adoption and revenue trends to inform strategic sales decisions in Director and executive meetings, supporting data-driven decision-making.

Optimized the monthly business review process by automating data analysis of key product KPIs, reducing processing time from 20 hours to 2 hours through data pipeline development and cross-functional collaboration.

Examined revenue, product, and client trends, providing insights on industry trends, historical data, A/B testing, ad placement, and performance to stakeholders, resulting in a 20% increase in product adoption.

Utilized user data and feedback to develop new product features and strategies, improving product impact and user engagement by 15%.

Developed and executed targeted messaging strategies for Facebook Ads, Instagram Reels, and Advantage Shopping Campaigns, expanding target audience and increasing product engagement by 25%.

Managed the launch of Meta's Advantage Shopping Campaign, addressing technical integration challenges and increasing advertiser conversion rates by 30%.

Watters International Realty - Austin, TX

Product Marketing Director (Feb 21 - Mar 22)

Conducted thorough research and trend analysis, transforming data into effective branding and marketing strategies that increased visibility and transactions by 20% year-over-year.

Developed dynamic marketing content and communication tools, including customer journey-mapped interactions and automated messaging for tailored campaigns, resulting in a 30% increase in customer interactions.

Compiled and presented comprehensive marketing plans, strategies, and reports to CEOs and shareholders, leading to the reengineering of the marketing tech stack for improved efficiency.

Researched client and customer needs extensively, establishing Key Performance Indicators (KPIs) and actionable items to drive targeted marketing strategies using Salesforce custom dashboards and Tableau.

Enhanced brand awareness and lead generation by 20% through the development and execution of customer-centric marketing campaigns and programs.

Created and implemented 360-degree customer-centric marketing campaigns integrating online and offline channels, effectively addressing client needs and improving customer engagement.

Developed comprehensive cheat sheets and battle cards to equip agents with quick-reference insights on competing platforms like Redfin and Zillow, enabling effective positioning of our offerings and handling of client objections.

Conducted trend analysis and audience segmentation, transforming insights into effective brand positioning and consumer messaging.

Led consumer-focused product launches, improving lead generation and brand perception through multi-channel strategies.

Univision Communications - Austin, TX

Marketing Strategist (Dec 18 - Jan 20)

Developed and executed comprehensive marketing strategies, plans, and multi-platform sales presentations, resulting in a 25% increase in customer base and revenue growth through targeted campaign initiatives and strategic planning.

Applied consumer segmentation, behavioral targeting, and micro-segmentation techniques, driving millions in revenue through highly personalized campaigns.

Applied innovative marketing strategies, including targeting, retargeting, micro-segmentation, conquest, and geo-fencing, which generated millions of dollars in annual sales through precise audience targeting and segmentation techniques.

Partnered with more than 100 agencies, accounts, and business owners to achieve marketing goals through creative campaigns, resulting in a 20% increase in business growth by identifying pain points, establishing KPIs, and implementing actionable items using Salesforce as leverage.

Russ Darrow Automotive Group - Milwaukee, WI

Product Marketing Manager / Marketing Director (Mar 14 - Dec 18)

Successfully launched the Hispanic consumer division for Wisconsin's top auto dealer group by implementing inclusive multicultural strategies across grassroots, traditional, and non-traditional advertising, resulting in a 50% increase in Hispanic customer engagement.

Orchestrated and executed over 100 consumer product launches across 18 stores, enhancing product diversity and market competitiveness, leading to a 30% increase in new vehicle sales by leveraging market analysis and customer feedback.

Performed extensive market trend research to create and implement marketing plans and strategies, driving business growth and increasing visibility, which resulted in a 25% rise in customer engagement through data-driven insights and targeted marketing efforts.

Directed multiple marketing campaigns, events, and PR strategies to elevate the brand, resulting in a 20% increase in engagement and visibility through innovative campaign tactics and community outreach.

Developed and deployed targeted messaging strategies to enhance customer engagement and brand awareness across various advertising channels.

Led a 20-person sales team, overseeing training and creation of sales enablement materials to ensure consistency in messaging, product knowledge, and client engagement across the team, driving improved sales performance.

Boosted sales by 400% over three years through partnerships with key community organizations, targeted promotions, and providing fair financing solutions and payment options, significantly enhancing customer acquisition and retention leveraged in X force and Salesforce .

Education

Messaging, Product Marketing Alliance

Narrative and Storytelling Certification, Product Marketing Alliance

Product Marketing Core Certification, Product Marketing Alliance

Diploma in Digital Marketing Strategies: Marketing Automation, AI, and Data, Kellogg School of Management, Northwestern University, Evanston, IL

Bachelor of Business Administration (Marketing), University of Lima, Lima, Peru

Bachelor of Science in Electronic Engineering, Pontifical Catholic University of Peru

Contact this candidate