Adobe Analytics Google

Aaron John

+1-347-***-**** ************@*****.***

PROFESSIONAL SUMMARY:

• Digital analytics professional with 4+ years of experience working with analytics tools like Adobe Analytics, Google Analytics and Tealium etc.

• Used JavaScript, jQuery, and AngularJS to implement custom coding to understand how people use websites.

• Created Schemas, DataStream and Datasets for Web, App and Desktop applications to capture analytics via AEP.

• Used WebSDK to implement tracking in Adobe Launch (Tags), migrated implementation from Adobe Analytics.

• Implemented and validated various marketing tools like Facebook, Google Ads, and other advertising platforms to track user activity.

• Led projects using tools like Google Tag Manager, Adobe Analytics, and Tealium to measure website performance.

• Build reports and charts in Adobe analytics and Customer Journey Optimizer.

• Created automated tests to ensure website features worked correctly.

• Experience on Adobe Marketing Cloud and Adobe analytics to generate reports and gather Data Intelligence.

• Work independently and collaboratively with teams, focusing on solving technical problems with attention to detail.

• Collaborated with product, technology, and marketing teams to achieve project goals.

• Analyzed marketing performance across different channels and provided recommendations to improve campaigns.

• Created personalized online experiences by analyzing website data and implementing analytics tools across websites.

• Analyze the KPIs of multichannel marketing promotions and provide fine-tuned customized recommendations for marketing campaigns at channel level. TOOLS AND TECHNOLOGIES:

Web Analytics Adobe Analytics, Adobe Target, Google Analytics, GA4 BI Tools Google Data Studio, Tableau, Power BI

Tag Managers Adobe Launch, Tealium, Google Tag Manager Audit tool Observer Point, Omni bug, Test Rail, Adobe analytics debugger Methodologies Agile, Waterfall

Tools/Technologies JavaScript, Selenium WebDriver, Unix Shell Test Management Tools JIRA, Confluence, TestRail, Smart systems PROFESSIONAL EXPERIENCE:

Client: CVS/Aetna May 2023 – Present

Role: Adobe Analytics Consultant

Responsibilities:

• Worked on multiple web Analytics projects involving end-to-end Adobe Analytics development, support, and testing and data analysis.

• Implemented and configured Adobe Analytics to track and analyze user behavior across Aetna digital platforms.

• Designed and developed custom tracking solutions to capture specific user interactions and events, providing valuable insights for marketing and product teams.

• Conducted regular audits and optimizations to ensure accurate and reliable data collection, leveraging Adobe Analytics advanced features and functionalities.

• Managed and maintained Adobe Launch configurations for seamless deployment of tracking scripts across Aetna websites.

• Monitored and troubleshooted Adobe Launch implementations to identify and resolve issues, ensuring data accuracy and integrity.

• Integrated and configured Google Analytics and GA4 to track key performance indicators

(KPIs) and user engagement metrics across various digital channels.

• Designed and implemented custom event tracking using Conversion API to capture specific user actions and conversions, tailored to business needs and objectives.

• Developed custom reports and dashboards in Google Analytics to provide actionable insights and recommendations to stakeholders.

• Developed and customized AEP Web SDK configurations and implementations to align with business requirements, tracking specifications, and user engagement strategies, enhancing marketing, analytics, and personalization capabilities.

• Collaborated with cross-functional teams to define and implement data layer structures, ensuring consistent and standardized data collection methodologies.

• Integrated Conversion API with major advertising platforms such as Facebook Ads and Google Ads to enhance cross-channel tracking and reporting capabilities.

• Interacted with the Business Team to analyze the requirements and provide estimates.

• Configuring Marketing and Social media tags like Facebook Pixel,LinkedIn in Adobe Launch and GTM.

• Created rules in Adobe Launch to track Page views, links, buttons, downloads. Highly capable in using Launch for building Rules which are injected into web pages for tagging.

• Worked on native testing and debugging using web debugging proxy tools like Observe point, Omni bug and Adobe Analytics debugger.

• Exceptional organizational, presentation, and communication skills - conversion rates and maximize user experience.

• Developed an effective set of dashboards, reports, KPIs and metrics.

• Developed and maintained custom reports, dashboards, and visualizations in Adobe Analytics to track, analyze, and visualize key performance indicators (KPIs), user behavior, and campaign performance across Verizon's digital platforms. Client: AON, NJ Aug 2022 – May 2023

Role: Digital Analytics Consultant

Responsibilities:

• Maintained and built tagging and data structures across digital properties utilizing data- layers using Adobe Tools (Adobe Analytics, Adobe Launch & Adobe Target)

• Supported and developed processes and documentation for tagging, testing, QA, and reporting Work closely with developers to ensure target code follows best practices.

• Developed reports and Dashboards to meet clients’ needs in Adobe Analytics and Target Advice on testing protocols and practices to ensure testing needs are met. Implemented A/B tests and helped prioritize testing.

• Worked on Unix shell scripts used for automating the process of uploading large numbers of mboxes into adobe target and also used it to automate the process of creating, modifying and activating A/B and Multivariate in Target.

• Working knowledge with adobe analytics API 1.4 and 2.0 for pulling the real-time data and creating meaningful reports and dashboards.

• Analyzing business, functional requirements and used and developed test plans, test cases and test scripts for both positive and negative tests.

• Prepared reports and test results after each release cycle for management and further test planning. Worked on Multichannel adobe Analytics implementation (across web & mobile) and analysis to increase customer retention and improve consistent shopping expiry.

• Worked with all the business partners to get the requirements i.e., Product Team for functionality, Analytics Leads to get analytics requirements.

• Regularly validate recurring reports, dashboards, alerts on regular time intervals. Used TestRail to track and organize all the test efforts for each profile.

• Working knowledge with SQL queries for importing and analyzing data and transforming it into meaningful insights, used it in GoogleBigQuery for cleaning the data.

• As part of knowledge sharing, trained marketing team members on reporting and analysis using Adobe Analytics.

• Validating all Analytics, marketing related tags like FB, Criteo, Bing, Google AdWords, 4Cite, Reflection, Reconnect, Twitter, Floodlight, and others within Tealium and GTM

(Google Tag Manager).

• Responsible for monitoring the data feed (daily and hourly) and analyzing/validating the data loaded to SQL Server database using SQL queries and SQL Server Integration services.

• Experience in solutioning the specification documents for Analytics implementation and involved in creating test strategies for web, mobile analytics implementation.

• Managing analytical tag migration from GA3(Universal Analytics) to GA4 and creating custom reports within GA4 interface.

Client: HCL, IND Aug 2020 – Sep 2022

Role: Web Analytics Consultant

Responsibilities:

• Worked on multiple web Analytics projects involving end-to-end Adobe Analytics development, support, and testing and data analysis.

• Advising key stakeholders and driving success based on most important business drivers. Analyze the KPI of multichannel marketing promotions and provide fine-tuned customized marketing campaigns at channel level.

• Configuring Marketing and Social media tags in Adobe Launch and DTM.

• Managing business expectations appropriately and keeping projects on schedule and within scope.

• Worked on Multichannel adobe Analytics implementation (across web & mobile) and analysis to increase customer retention and improve consistent shopping expiry.

• Created rules in Adobe Launch to track Page views, links, buttons, downloads. Highly capable in using Tealium for building Rules which are injected into web pages for tagging.

• Worked on native testing and debugging using web debugging proxy tools like Charles Proxy.

• Exceptional organizational, presentation, and communication skills - conversion rates and maximize user experience.

• Developed an effective set of dashboards, reports, KPIs and metrics. Created Microsoft Excel dashboards and reports on daily weekly basis analyzing key performance indicators using Adobe Report Builder.

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