Content Marketing Senior Director
Resume:
Experience
NOV **** – PRESENT REMOTE (NEW YORK)
Senior Director, Brand & Content Marketing
SugarCRM, Inc.
Reporting directly to the CMO, I manage Sugar’s brand and content marketing teams, who are responsible for building brand awareness and thought leadership through visual identity and content marketing. Promoted 4 times: Senior Director, Brand & Content Marketing (10/22 - Present); Director, Content & Creative (7/2021 - 10/2022); Director, Content Marketing
(2/2021 - 7/2021) and Marketing Director (11/20202 - 2/2021)
+ Guide leadership with brand strategy that informs our visual identity, voice and tone while shaping the longer-term vision and plan with our core target audiences.
+ Drive content and creative operations to align with marketing strat- egies that include premium content and research, presentations, social media, design, web, video, and webinars.
+ Lead creative execution and feedback to ensure effectiveness of messaging and integrity of brand to all audiences, communicating expectations and standards of work quality along the way. JUL 2014 - NOV 2020 REMOTE (NEW YORK)
Director of Marketing
W-Systems Corp. (Acquired by SugarCRM)
Reporting to the president, I led the marketing department and was responsible for brand identity and the creation, implementation, and measurement of lead generation and retention activities. Promoted 2 times: Director of Marketing (4/2016 - 11/2020 until company acquisition); Marketing Manager (7/2014 - 4/2016)
+ Hired, trained and managed professional development, workloads, schedules, and deadlines for both full-time employees, contractors, freelancers and vendors.
+ Oversaw marketing strategy and execution for branding and corporate identity, email, social media, advertising, PPC/SEO, live chat, events, premium content, newsletter, videos, and webinars to drive the creation of MQLs ready for sales followup.
+ Responsible for the delivery of marketing dashboards, analytics and KPIs to share performance results with the marketing, sales and leadership teams validating the marketing department’s overall ROI. About Me
I am a high-performing marketing
leader with two decades of ex-
perience managing and bringing
effective GTM to companies
through demand gen, technology,
brand and content marketing.
Previous employers include Apple,
Adobe, Mozilla Firefox, and Seagate.
I am a self-proclaimed technology
geek, won’t ever say no to a
sushi lunch, and love traveling
and learning new languages.
Education
2002 – 2006
New Media, Communications
Rochester Institute of Technology
Rochester, NY
Languages
English
Native or bilingual proficiency
Spanish
Professional and personal
working proficiency
Contact
*****.***********@*****.***
linkedin.com/in/sarahfriedlander
Garden City, NY (Long Island)
Hi, I’m Sarah Friedlander Garcia.
I bring effective GTM to companies through demand
gen, technology, brand and content marketing.
Experience Continued
FEB 2014 – AUG 2015 REMOTE (SANTIAGO, CHILE)
Freelance Marketing Consultant
UpWork
Provided marcom services including design, content marketing, social media, event and project management services to 15+ clients. JAN 2013 – FEB 2014 SANTIAGO, CHILE
Director of Marketing
AIR802
First marketing hire to build out and drive marketing programs in both the United States and Chilean markets.
JAN 2011 – JUN 2012 SANTIAGO, CHILE
Marketing Manager
Tigabytes, Google Premier Partner
Drove marketing programs including First Tuesday and The Founder In- stitute leading to successful execution in the Chilean and US markets. JUN 2009 – SEP 2010 MOUNTAIN VIEW, CA
Marketing Manager
Mozilla Corporation
Coordinated Mozilla Americas and Asia Pacific events program includ- ing logistics and execution of all Mozilla sponsorships. NOV 2008 – MAY 2009 SAN JOSE, CA
Education Field Marketing Specialist
Adobe Inc.
Developed and drove marketing plans, programs and events specific to higher education North America Field Marketing.
APR 2008 – AUG 2008 PALO ALTO, CA
Marketing Project Manager
Stanford University
Responsible for the planning and execution of marketing campaigns to develop and attract audience members to Lively Arts’ events. JAN 2007 – JUL 2007 SCOTTS VALLEY, CA
Marcom Project Manager
Seagate Technology
Managed the execution of integrated marcom programs working with external agencies and internal creative and web services teams. NOV 2003 – SEP 2006 ROCHESTER, NY & CUPERTINO, CA
Campus Rep, Special Projects & Operations
Apple Inc.
Drove higher education individual and institutional sales while working with national program managers to support 600+ sales students. Expertise
+ Brand & Corporate Identity includ-
ing corporate and M&A rebrands
+ Campaign Strategy and Execution
+ Content and Creative Marketing
+ Development and Training
+ Digital Marketing
+ Email Marketing
+ Interpersonal Communication
+ Marketing Management &
Leadership
+ Product Marketing
+ Project Management and
Operational Alignment
+ Social Media Strategy
Technical Skills
+ Adobe Creative Cloud: Acrobat,
Illustrator, InDesign, Photoshop,
Premiere
+ Additional Creative Applications:
Canva, TechSmith Camtasia
+ Microsoft Office: Excel, Outlook,
PowerPoint, Word
+ Google Workspace: Docs, Slides,
Sheets, Forms
+ Project Management: Asana,
Monday.com, Teamwork Projects
+ Marketing Automation: Act-On and
Sugar Market
+ CRM: Sugar Sell and Enterprise
Interests
Interior Design and Decorating,
which as of late, I’ve also started
to learn how to refinish and stain
furniture.
Flute and Piccolo performance. I
had the opportunity to perform at
Carnegie Hall in 2017 with Grand
Street Community Band.
Cooking and Baking. Although I
did not become a sourdough baker
during the pandemic, I love cooking
anything from enchiladas to blue-
berry pie for family and friends.
Contact this candidate