Creative Media Expert
Resume:
HIRE ME. My classic experience will only ad value through my team playing strategies. I go from meetings to solutions in constructive detail.
The extensive media experience that I come from will offer a unique and innovative collection of talent and skills for the organization. I am a team player. My abilities connected to developing and promoting
and managing your superior creative strategies will win the day, generate desired goals and deliver a wide variety of new ideas and strategies for your organization. My communication skills are able to inform and inspire in an extraordinary style that will produce consistently valuable results. Especially as it relates to acquiring new business.
I created a website, historyintotheater.com PASSWORD- HistN2Theatr It has great potential for an advertiser who seeks an upscale audience. It is a consumer reading format that can be extended to famous plays. It could be a revenue generating staple and expand as a new trend in consumer reading. Developing curated lead-in text to the scripts of historical stage plays of various length on a nation by nation basis. It would appeal to a hard and costly to reach upscale demo that many of your clients seek.
I was trying to sell MAZDA a sports show and the agency showed me a new commercial that had the song JUST ONE LOOK, THATS ALL IT TOOK. I suggested we call the show SPORTSLOOK & it ran for 10 years on ESPN!
STEVEN ROSENTHAL
345 E. 54th St.
NYC 10022
**********@*****.***
BA, CUNY
WEBSITE- historyintotheater.com, PASSWORD—HistN2Theatr
Background in broadcast research, ad agency media buying, marketing, personal management of entertainers, sport figures and authors. screenwriters. Skilled in developing marketing and ad/promotion models for consumer and nonprofit clients. Independent funding of socially relevant theater and film. Worked with UNICEF to develop media projects connected to ending violence against women and young girls as well as developing traditional sales outlets for their publications.
Currently working with established and new book, and screenwriter clients as well as a selected group of actors with MARILYN ATLAS MANAGEMENT. Commissioning plays for the stage. 3 have already been written and one produced.
Developing educational projects and other unique intellectual properties for initial distribution online and through newspapers with a major publishing company. Media consulting for a financial entity. Worked with UNICEF to develop media projects connected to developing traditional sales outlets for their publications. Working with athletes and models to develop commercial and sponsorship deals.
Launching historyintotheater.com, a customized approach to reading theatrical plays as well as a unique learning tool.
Consulting full time for AMERICA ONLINE (21/2 years) in the area of developing traditional online ad sales with ad agencies and clients, special marketing projects for new AOL subscribers, the sale of interactive and other consumer products online, customized/ branded interactive content for advertisers and developing strategic alliances with talent and commercial agencies, TV distribution systems and magazines and nonprofit organizations. Developed projects such as a multilevel media franchise (print, broadcast, online) around the ACADEMY AWARDS BEST FOREIGN FILM category, using the sale of theatrical feature film scripts and official studio press kits as reading motivation tools for young people, developing an online prep school for key careers and developing a theme driven digital dinner party concept for a variety of subjects including film, music, championship sporting events and art.
MULTIMEDIA/GANNETT-Developed, packaged and created a special marketing campaign for a CD-ROM on THE HISTORY OF THE VATICAN HOSTED BY SIR PETER USTINOV from his 6 hour TV series.
LITTLE BROWN - Responsibilities included the marketing of selected book titles to advertisers for special promotions including partnerships with various TIME INC. magazine titles.
BEACON PICTURES/SONY-Marketing and media analysis of theatrical release campaigns for films such as THE COMMITMENTS, THE BABY SITTERS CLUB, THE ROAD TO WELLVILLE and SUGAR HILL.
Consultant to SONY for the Times Square Video One Jumbotron sign. Responsibilities included developing a programming, media and marketing strategy as well as ad sales to agencies and clients.
LIFETIME CABLE -Doctors Waiting Room TV. Responsibilities included ad sales, strategic marketing and developing a programming and marketing campaign.
Developed and sold SPORTSLOOK, the longest running (14 years), ad supported show (MAZDA) on cable TV (USA & ESPN). Responsibilities included creating and developing the idea and format, obtaining the sponsor and getting the placement.
Produced 2 crime magazines for CBS-TV O&O stations and a nationally syndicated network. Responsibilities included developing the format and generating and producing the content.
Personal management of music and variety performers.
National network and cable TV buying, programming and special marketing and promotion at major ad agencies such as WPP, IPG & OMNICOM. Responsibilities included planning national budgets for cable and network TV, negotiating with networks and creating special TV programming and corresponding marketing and promotional campaigns for ad clients. Clients I worked with included BRISTOL MYERS, JOHNSON & JOHNSON, P & G, CHRYSLER, FIREMAN’S FUND INSURANCE, JPM CHASE, EXXON, KRAFT-GENERAL FOODS and MAZDA.
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