Account Manager Digital Marketing

Francis Abraham

*****************@*****.***, 801-***-****, Saratoga Springs, UT 84045

LinkedIn: www.linkedin.com/in/francis-abraham-08629637/

Professional Summary

Results-driven Account Manager and Sales professional with extensive experience in digital marketing, SaaS, fintech, and payment solutions. Proven track record in affiliate partnerships, client relationship management, and revenue growth. Skilled at negotiating, optimizing sales strategies, and leveraging data analytics to drive performance.

Employment History

Credit.com – Senior Account Manager

May 2024 – Present

Managing over 20+ affiliate advertising and marketing partners to acquire consumer acquisitions for credit repair with our Lexington Law and CreditRepair.com brands.

●Build relationships of trust with affiliates in strategically creating initiatives to grow revenue and conversions

●Negotiate partnership pay structures (CPA, CPC, CPA, CPL, and CPM) and other media buy opportunities. This also includes preparing partner commission payouts

●Ensure affiliates go through proper onboarding, follow marketing compliance procedures, and training to ensure tracking links are reporting activity accurately

●Analyzing data and trends to optimize marketing campaigns to meet profitability and conversion metrics.

NetDocuments – Account Manager (Aftermarket)

Aug 2023 – May 2024

On the small market segment (1 to 15 users) aftermarket team, I’m responsible for managing a portfolio of 375+ law firm accounts and prioritizing efforts to drive up selling opportunities.

●Deliver product demonstrations, effectively showcasing the diverse array of value-driven document management software features within NetDocuments

●Identify and analyze client processes, enabling personalized recommendations for software subscription upgrades that align with their unique needs

●Develop and nurture client relationships, using consultative techniques to ensure clients maximize their NetDocuments experience

●Demonstrate the value proposition and education of our customizable AI tool, PatternBuilder MAX for law firm’s client work and services

Nursa – Strategic Partner Manager (Local/Mid-Market)

February 2023 – June 2023

On the partner management team, I manage over 100 Nursa facility accounts in the state of Utah. I train facility users, maintain retention, and discover growth opportunities to scale revenue to our online staffing marketplace.

●Ensure accounts are actively posting shifts on the platform

●Build relationships and schedule in-person visits to increase facilities shift postings

●Train and educate facility members how to effectively operate the Nursa platform

●Assist with clinician/facility requests, escalations, billing and tech issues

Credit.com – Senior Account Manager

August 2020 – September 2022

On the digital marketing partnerships team, I manage our affiliate acquisition program. I consult partners in driving traffic and scaling consumer signups to our ExtraCredit product. I also manage our financial services offers on our site marketplace to generate leads (credit cards, personal, auto and mortgage loans, insurance, tax, and credit repair).

●May 2021 “it” award winner for demonstrating going above and beyond

●Awarded “Firestarter” winner in Q1 2021, one of the top awards given by Progrexion Inc.

●Training and mentoring junior Account Manager

●Improved processes that grew consumer acquisitions from 268 in 2020 to 114,722 in 2021

●Drove the partnerships team to be the most efficient marketing channel in supplying over 60% of ExtraCredit’s conversions

●Exceeded CPA KPI’s for sign-ups at $43 (2% under) while managing various pricing structures (CPM, CPC, CPA). Proved to be the most cost-effective rate compared to all other marketing channels

●Managed various commission structures such as CPM, CPA, CPC based on partner performance

●In charge of generating tracking links, creative asset approvals, pixel testing, marketing guideline feedback, and partner portal training during the onboarding process

●Migrated partnerships channel to a new tracking platform (Everflow) and was the primary stakeholder. Trained team members and partners on effective utilization of the software for improved reporting/tracking to scale sign-ups

●Responsible for managing marketing budget ($1.5M each quarter) and partner allocations

●Fostering partner relationships, contract fulfillment, and pricing negotiations

●Business Development solicitation for acquiring prospective partners

●Engaged in data analytics for best decision making for partner optimizations

Divvy Inc. (Acquired by Bill.com) – Growth Executive

December 2018 – May 2020

I managed over 140 client relationships from small to medium size businesses and non-profit organizations in utilizing Divvy’s automated expense managing software on the Customer Success team.

●Provided live demo training to educate clients of all the platform features

●Performed billing collections of past due accounts

●Acted as point of contact for all client’s tech and support inquires

●Responsible for growing clients spending in credit card utilization during 5-month stewardship

●Cross-selling platform features in order to capture additional client spend to generate revenue

●Awarded top Growth Executive with the highest percentage of customer ramping for 2019-2020

NMI (Network Merchants Inc.) – Partner Development Manager

January 2018 – November 2018

I managed over 400 affiliate partner relationships with ISO’s (independent sales organizations), VAR’s (value added resellers), and ISV’s (independent software vendors) in utilizing NMI’s omni-channel payment gateway solution with all its features.

●Provided training through live demo accounts to prepare partners to board merchants on the gateway

●Performed billing collections of past due accounts

●Collaborated with product development for gateway enhancements, processor certifications, and special project requests

●Negotiated partners pricing structures to ensure monthly merchant/transaction counts continued in added revenue

●Upselling EMV solutions and value-added services of the gateway

●Rapport building with partner visits at trade shows, monthly account reviews, and product updates

●Created value with customer service and retention efforts to ensure partners continual loyalty to NMI

Convirza – Account Manager

July 2017 - December 2017

I managed a book of business of 40 clients which consisted of advertisers and marketers in the call tracking software industry.

●Building rapport and trust with clients to ensure they were actively using the CFA (Convirza For Advertisers) platform

●Educate clients on new software features with demo presentations, product changes, and contract negotiations

●Assist with escalated customer service issues and tech support requests

●Migrate older clients from the older CQM platform to the newer CFA platform

●Monitoring client’s monthly invoices and make sure they are paid in a timely manner

●Up-selling initiatives to grow the company's monthly revenue

National Processing LLC- Account Executive

March 2017 - July 2017

I was responsible for selling credit card and ACH processing contracts to SMB's in an inside sales environment.

●Received inbound/made outbound calls and emails to merchants

●Educated merchants about payment processing rates, industry compliances, and hardware requirements

●Assisted with escalated customer service and tech support escalations

OpenEdge/Accelerated Payment Technologies Inc. (Acquired by Global Payments Inc.) – Assistant Sales Manager

October 2014 – January 2017

I assisted with managing a team between 10 to 24 Merchant Sales Reps in ensuring they properly create as many merchant payment processing contracts as possible, with the highest amount of gross profit for the company.

●Provided sales training with using Salesforce, Microsoft Office, and other third-party programs for helping sales team close more deals through the sales cycle

●Instilled a positive work atmosphere with moral and motivational techniques to increase work productivity

●Generated reports such as close ratio, gross profit, lead conversion, commissions, and retention

●Prioritized to support the Sales Manager in making their responsibilities less burdensome anyway possible

●Instructed policies and procedures of the standard sales operations for the sales team

●Performed monthly 1 on 1 meetings with sales team to review quotas, achievements, concerns, questions and their well-being

●Consistently met with other company departments to implement methods of improving sales products and processes.

Accelerated Payments Technology Inc (Acquired by Global Payments Inc.). – Merchant Sales Rep

February 2012 – October 2014

I’m part of the original merchant inside sales team in the Utah office. I’m responsible for creating credit card, ACH, and gift card processing contracts with merchants for our XCharge integration product.

●Made outbound and received inbound calls from prospecting merchants to utilize the XCharge payment processing integration solution

●2013 Presidents Club honoree and awarding winning MVP as the top Merchant Sales Rep in the company

●Provided training, motivation, and leadership to team members when Sales Management was unavailable for assistance

●Received delegated tasks from Sales Management in supporting sales team members with day to day operations

Education

Brigham Young University of Idaho

●Bachelor degree in Communication (Public Relations emphasis)

●Minor degree in Sports & Exercise Science

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