Business Development Operations
Resume:
Ekuase O. Uzebu
** ***** ****** ******** **, 02368 +1-847-***-**** *******@*****.*** https://www.linkedin.com/in/ekuase-uzebu-56b84415/ COMMERCIAL STRATEGY & OPERATIONS LEADER
SUMMARY
Accomplished and result-oriented commercial strategy and operations leader with over 15+ years experience executing strategic initiatives and driving commercial excellence and operational improvements at Fortune 500 companies in North America, and Startups in Africa. Solid strategy and operations experience in technology, industrial automation, transportation, warehousing & logistics. Critical thinker with proven success leading cross-functional teams, managing relationships, and delivering results. CORE SKILLS
• Strategic Planning & Execution • Market Analysis & Forecasting • Sales Enablement
• Project Management
• Growth and Go To Market Strategy
• Team Collaboration &
Leadership
• New Business Development &
Relationship Management
EXPERIENCE
ROCKWELL AUTOMATION INC. (Industrial Automation and Digital Transformation Technologies) Boston, MA Global Strategic Marketing Leader – eCommerce, Warehousing & Logistics 2022 – 2024
• Led business strategy reviews (BSR) and execution alignment for eCommerce, Warehousing & Logistics, and Semiconductor
& Hi-Tech industries, which resulted in a consolidated 9% increase in revenue in FY’2023
• Optimized business unit’s online presence that increased visibility and customer engagement through SEO enhancements, strategic content creation and targeted marketing efforts that led to increase in web traffic by 30% and lead conversion rate by 2x
• Designed and managed campaign initiates; organized industry tradeshow activities; developed marketing contents and value proposition messaging that generated 180+ qualified leads to support the sales initiatives
• Optimized pricing model and developed customer engagement playbook that improved sales’ win rates by 18% points in the ecommerce, Warehousing and Logistics industries
• Developed market strategy and aligned Rockwell’s capabilities to opportunities in the vertical farming industry that led to a
$5MM sales
EXPIDEV TECHNOLOGIES (CarryAm On-demand Haulage and Utilities logistic Startup) Ramsey, MN/Lagos, NG Business Development and Operations Leader 2019 – 2022
• Led strategic direction, and growth execution for on-demand logistics platform that resulted in the development of a technology ecosystem of 500+ partner carriers and 3 enterprise accounts delivering $0.5MM in monthly Gross Transaction Value
(GTV)
KOBO360 INC. (www.kobo360.com - Uber for Trucks: Digital Logistics Startup) Ramsey, MN/Lagos, NG Business Development & Operations Director 2018 – 2019 Led and oversaw the logistics operation of an asset-light digital logistics startup to ensure timely delivery of customer goods while managing third-party carrier/vendor relationships. Directly managed all aspects of operations including carrier vetting and management, customer services and scheduling, and process management from loading, in-transit monitoring to off-loading as well as people management and training
• Drove operations and execution strategy that increased operational efficiency by 8%, grew geographical coverage by 25%, optimized resource allocation by 20% and enhanced customer satisfaction by 10% as the business scaled
• Managed day-to-day operations, mentored and directly supervised a 26-man operations team across Nigeria that delivered over
$1MM in monthly gross transaction value (GTV)
• Created the operational SOPs & policies for regional operations expansion vital to a $6MM IFC-led investment round
• Developed Carrier partnership retention strategies resulted in reduced carrier turnover, fostered loyalty and reduced carrier acquisition cost while growing the active Carriers to 1500+ on the kobo platform KUROSA GLOBAL Ramsey, MN
Strategy & Operations Consultant (Advisory Services to Venture-backed Firms in Emerging Markets) 2017 – 2022 Collaborated with senior executives to deliver impact and drive results across multiple projects. Led problem-solving initiatives such as business growth and scaling, performance improvement, and operational process transformation and implementations.
• Managed the product design and development of the www.whistlecrowd.com - traffic management technology platform from concept development and testing through process refining to eventually a working application prototype and market testing
• Led market opportunity identification and qualification for clients as well as go-to-market strategy design for new market entrance from segmentation, customer insights, and partnerships to sales channel and financial forecasting Page 2 of 2
GENERAL ELECTRIC (GE) Chicago, IL/Lagos, NG
Led various commercial activities ranging from strategy, market and business development, go-to-market initiatives, project management to aftermarket sales for the power, mining and transportation businesses Senior Market Development & Technical Sales Manager - West & East Africa 2016 – 2017
• Successfully negotiated a $2MM parts sales deal with the Nigerian Railways Corporation for the Aftermarket parts business
• Developed business intelligence report that aided the Aftermarket services business compete and win in West & East Africa
• Prepared the demand forecast utilized in the successful GE-led consortium’s $2BN rail concession bid in West Africa Business Development Manager 2014 – 2016
• Delivered $12MM sales following engagement and analysis of OEM Partners’ parts purchase data for the Mining Off-Highway Vehicle (OHV) business in North America and convinced senior executives to approve carrying the $2.3MM inventory cost
• Achieved $5MM cost reduction in Slow Moving Inventory (SMI) for GE supply chain unit by analyzing SMIs’ utilization frequency, parts order & non-consumption reasons, parts alternative uses, and recommendations to hold or scrap these items
• Conducted market segmentation study that identified $200MM opportunity for GE and developed a GTM strategy to capture it
• Managed a global project team working across 4 countries to identify a $35MM market opportunity for GE in the Asset Management Solution Platform business across the North American Transit Rail market Project Manager – 200 LOCO Project 2013 – 2014
• Coordinated MOU negotiations between government, financial and OEM stakeholders that resulted in $700MM locomotive project in Nigeria
MARKETING AND STRATEGY CONSULTING ROLES 2004 – 2013
• At LIVELOCAL.LY CHICAGO (Formerly SweetPerk Inc.): As a marketing consultant, I designed strategic direction and marketing plans that targeted niche customers and droves vendor assessment and firm’s expansion mandate; resulting in three (3) successful ecosystem launches
• At CUMMINS INC.: As a corporate strategy intern, I provided decision support analysis and business analytics insights that validated and mapped out the Aftermarket service strategies to captured revenue in six (6) growth markets across Africa in the mining, power generation & filtration segments
• At IBFC ALLIANCE CONSULTING: As an associate consultant, I developed a business case that led to the successful re- structuring of a Finance house into a $60MM SMEs focused VC fund as well as led a clean-team through a 3-month M&A due diligence that resulted in a successful $11MM asset-sized mortgage bank acquisition
• At UNITED BANK FOR AFRICA GROUP (www.ubagroup.com): As a sales and marketing executive, I achieved 20% YOY sales increase in Public Sector revenue through direct engagement & client relationship management EDUCATION & CERTIFICATIONS
Kellogg School of Management – Northwestern University Evanston, IL Master of Business Administration
• Majors in Finance; Management & Strategy; Management & Organization; and International Business ADDITIONAL DATA
• Authorized to work in the U.S. (US Permanent Resident/Green Card Holder)
Contact this candidate