Marketing and Communications Director

Christian Heath, Director of Marketing

Atlanta, *0319, United States, 610-***-****, **************@***.***, https://www.linkedin.com/in/cbheath1

SUMMARY Dynamic Director of Marketing and Communications with over 15 years of experience in diverse marketing roles. Proven expertise in developing strategic marketing initiatives that generate substantial B2B leads, achieving over $1M in quarterly sales. Successfully partnered with corporate leaders across multiple states to enhance brand value and engagement. Skilled in leading teams, optimizing campaigns, and executing comprehensive marketing strategies. Ready to leverage innovative approaches to drive growth and exceed objectives for any organization.

WORK EXPERIENCE

01/2023 – 11/2023 Regional Marketing Director, Centene Corporation St. Louis, USA Partnered with Corporate Marketing and state health plan leaders across 10 states to shape and refine the marketing strategy, promoting Centene’s brand value.

Devised effective marketing strategies supporting the launch of Centene’s Oklahoma Medicaid health plan.

Collaborated with regional health plan leaders to develop and drive the success of the Medicaid annual marketing plan.

Spearheaded multiple redetermination initiatives, critical efforts in retaining Medicaid members.

Ensured marketing campaigns and collateral effectively engaged diverse audiences across multiple geographies, languages, and cultures. 06/2014 – 09/2022 Senior Director of Marketing and Communications, Independent Living Systems

Miami, USA

Optimized the performance of a skilled Marketing & Communications team delivering campaigns that promoted the organization’s solutions. Managed marketing campaigns supporting growth initiatives, generating over 6 B2B leads and leading to more than 3 B2B sales valued at $1M+ quarterly.

Crafted and executed consumer engagement strategies to drive outreach for Medicare Advantage Special Needs Plan and Medicaid Managed Care Plan.

Directed the comprehensive redesign of the company’s website and marketing collateral, unifying branding across all assets. Orchestrated responses to state government-issued RFPs, securing multiple new business opportunities.

02/2013 – 06/2014 Product Manager, Independence Blue Cross Philadelphia, USA Managed the full product development and go-to-market strategy for a Medicare Advantage Prescription Drug product in New Jersey. Evaluated the NJ Medicare Advantage landscape to design the product and pricing, successfully increasing enrollment.

Forged partnerships across various departments to align efforts for successful product development and deployment.

08/2012 – 02/2013 Marketing and Communications Specialist, Independence Blue Cross

Philadelphia, USA

Delivered impactful content for winning sales presentations for the National Account Management/Retention Sales team.

Unified branding in all content, ensuring clarity and engagement. Championed the implementation of a new Content Management System for the Sales Department.

07/2006 – 07/2012 Principal Marketing and Communications Consultant, Heath Associates, Inc.

Zurich, Switzerland

Launched an independent consultancy, providing marketing, communications, and event planning services.

Conceptualized marketing and communications materials tailored to each organization’s needs.

Planned and coordinated promotional events within strict budget parameters.

Chaired a fundraising committee that raised over $30K for an underprivileged school in Ghana.

07/2003 – 07/2006 Senior Marketing Manager, United Health Group Horsham, USA Guided the development of marketing initiatives to enhance outreach for Medicare product lines.

Launched a year-long marketing communications strategy resulting in a retention rate exceeding 98%.

Established a new Member Referral program that achieved higher close rates for Medicare Supplement products.

EDUCATION

08/1994 – 05/1997 Wayne State University

Master’s, Business Administration

Detroit, USA

08/1986 – 05/1990 The Pennsylvania State University Bachelor of Science (B.S.), Marketing

University Park, USA

SKILLS Senior-Level Leadership Marketing Management Strategic Planning & Analysis Brand Management

Competitive Intelligence Omni-Channel Marketing

Marketing Campaign Management Social Media Marketing Market Penetration & Expansion Product Management

Communications Strategy &

Management

Content Development

Public & Media Relations Community Engagement

Team Building & Leadership Staff Training & Development Cross-Functional Collaboration Creative Problem Solving Critical Thinking

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