Genesis El-Juan
Wilcox
Customer Service and Social
Media Marketing Communication
Specialist
Creative and strategic Marketing
Communication Specialist with over 6
years of experience in developing and
executing comprehensive communication
plans that drive brand awareness and
engagement. Adept at creating
compelling content, managing cross-
channel campaigns, and analyzing
performance metrics to optimize
strategies. Seeking to leverage expertise
to contribute to the growth and success
of a dynamic organization.
Experience Education
2020 - Current
Digital Creation Research Specialist
Osheay Transportation Inc
9 Developed and executed integrated marketing
communication plans that increased brand visibility and engagement by 30%.
9 Managed content creation for various channels including social media, email marketing, and website, resulting in a 25% increase in website traffic.
9 Coordinated with cross-functional teams to align messaging and ensure consistency across all marketing materials. 9 Analyzed campaign performance metrics, provided
insights, and made data-driven recommendations to
enhance strategy and ROI.
9 Organized and executed successful promotional events and product launches, achieving a 40% increase in
attendee engagement.2020-2021.
2014 – 2018
Oak Park River Forest High School
2024 – Present
HubSpot Content Marketing Certification
Skills
x Strategic communication planning
x Content creation and copywriting
x Social media management
x Email marketing and automation
x Market research and analysis
x Event planning and execution
x Proficiency in marketing software
(e.g., HubSpot, Google Analytics,
Adobe Creative Suite)
x Strong project management and
organizational skills
x Excellent verbal and written
communication
2018 – 2020
Digital Creation Research Specialist
Orlando Lawn Service Inc
x Conducted in-depth research on digital content trends, user behavior, and emerging technologies to inform content creation strategies.
x Analyzed performance metrics across various digital platforms to assess content effectiveness and identify opportunities for optimization.
x Developed comprehensive reports and presentations on research findings, providing actionable insights to content creators and marketing teams.
x Collaborated with cross-functional teams to integrate research insights into content development processes, enhancing overall digital strategy.
x Monitored competitor digital content and strategies to benchmark performance and identify best practices.
References: available upon request
Contact
Genesis El-Juan Wilcox
2828 LONESOME PINE LN
Atlanta, GA
E-mail: **********@*****.***