Marketing Intern Public Relations

Jiarong Chang

Æ +1-917-***-**** [ **********@*****.*** Jiarong Chang Manhattan, New York

Education

Boston University Boston, MA

Bachelor of Arts in Economics; GPA 3.55/4.0; Dean’s List in 2022 Jan. 2020 – May 2023

• Relevant Courses: Econometrics, Microeconomics, Macroeconomics, Behavioral Economics, Calculus, Statistics Columbia University Manhattan, New York

Master of Arts in Education Policy; GPA 4.0/4.0 Sept. 2024 – May 2026

• Relevant Courses: Data Analysis Policy & Decision Making; Survey Research Methods; Sociology of Urban Education Work Experience

LVMH Management & Consultancy Shanghai, China

Product Launch & Sales Planning Intern, Company Website May 2023 – Aug. 2023

• Identified optimal promotional windows for Jo Malone by analyzing 6 months of revenue, store traffic, and online engagement data using Excel Pivot Tables; insights led to a 17% increase in foot traffic and 9% boost in conversions during targeted campaigns, in collaboration with marketing, product, and retail teams.

• Conducted market research for Louis Vuitton’s children’s watch initiative, analyzing 20+ competitors, pricing ranges (¥8,000–¥12,000), and target demographics to identify unmet needs and inform product positioning.

• Synthesized insights from customer sentiment and sales performance across existing watch collections; authored a 15-page strategic proposal with design and marketing recommendations delivered to senior leadership. BlueFocus (Global Marketing and Public Relations Agency) Shanghai, China Public Relations and Social Media Marketing Intern, Company Website Apr. 2021 – Jul. 2021

• Supported the early-stage launch of Porsche’s official WeChat and TikTok accounts by creating and localizing 30+ posts, including influencer teasers and EV feature videos; drove 2,000+ follower growth, 12% increase in impressions, and achieved an 8.6% engagement rate through culturally tailored content strategies.

• Led cross-functional teams to execute digital campaigns for Porsche Roadshow, including teasers, TikTok challenges, and a “Design Your Drive” activation that boosted engagement and bridged online and offline experiences.

• Spearheaded 10+ interviews with Porsche drivers to uncover emotional and service-related insights, shaping WeChat and TikTok campaigns with customer voices and behind-the-scenes content that boosted shares by 14% and strengthened audience loyalty. Zhihu Inc. Shanghai, China

Marketing Intern, Company Website Oct. 2020 – Dec. 2020

• Developed customized B2B advertising proposals for automotive clients based on budget analysis, market research, and campaign objectives; organized and led client meetings to negotiate placements, contributing to ¥2M+ in contracted advertising revenue.

• Crafted creative, insight-driven marketing copy on Zhihu for a premium EV brand, translating complex product features into native content that increased user engagement by 15% and drove organic lead generation through platform-specific storytelling.

• Delivered weekly reports summarizing real-time trending topics on Zhihu’s platform, providing insights that informed ad campaign adjustments and enhanced content relevance for clients. People’s Daily Shanghai, China

International Finance Journalist Intern, Company Website Aug. 2020 – Sept. 2020

• Researched international economic trends such as monetary policy shifts, trade dynamics, and pandemic-driven disruptions; con- ducted interviews with market analysts to gather expert insights on stock market volatility and investment sentiment.

• Compiled and published 20+ comprehensive reports analyzing topics such as currency fluctuations, commodity price shifts, and cross-border capital flows, contributing to the expansion of editorial coverage and boosting audience engagement.

• Published an investigative report examining the impact of uneven educational resource distribution on Shanghai’s declining housing market (2017), attracting over 200,000 online views and sparking discussions across major online forums. Research Projects

Educational Paper Publication on School Equity Remote Lead Author, Publication Link Jul. 2023 – Aug. 2023

• Investigated effective strategies and pedagogical frameworks for building anti-oppressive, inclusive, and prosocial classroom envi- ronments, drawing on principles from critical multicultural education.

• Developed a theoretical framework that addresses systemic inequalities and empowers students to critically engage with societal structures through education.

• Published ”Anti-Oppressive Classrooms – Critical Framework of Multicultural Education” in the Proceedings of the International Conference on Global Politics and Socio-Humanities. Skills

Data Analysis Tools: STATA, Statistical Analysis, Survey Research, Case Study Analysis Research & Writing: Academic Writing, Policy Analysis, Educational Equity Research Business Communication: Presentation Skills, Cross-Functional Collaboration, Copywriting for Marketing Technical Tools: Microsoft Office Suite (Word, Excel, PowerPoint) Languages: English (Professional Proficiency), Mandarin Chinese (Native), Japanese (Beginning Level)

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