Media Relations, Publicist, Journalist, Copywriter, and Podcaster
Resume:
STANTON JAY BRASHER
*******.*******@*****.***
PUBLICIST, COPYWRITER, PODCAST PRODUCER
Versatile communications professional with proven success in public relations, copywriting, journalism, and video/live production. Published in top U.S. media markets and experienced in representing national and international brands. Seeking a role that leverages my storytelling, strategy, and media relations skills, ideally in a workplace with strong culture and clear opportunities for growth. Most effective as a publicist, but bring creative value across disciplines.
Qualifications: Master of Art in Art Administration, Texas Women’s University. B.A in Journalism, Mayborn School of Journalism, University of North Texas. Strong copywriting skills, including an understanding of strategy, form, format, E-commerce, performance marketing, and channel best practices. Demonstrated ability to apply brand voice, tone, and style guidelines to ensure content accuracy across multiple channels. Ability to optimize for different contexts and media channels including print, web, social, and email. 15+ years of experience in copywriting and content strategy, with a background working for B2B clients and a strong knowledge of SEO and SEO tools.
Portfolio (click here to view)
Technical Skills: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook),G Suite Zoom, Adobe Creative Cloud, Mac OS.
Notable Awards: Dallas Observer Music Awards. The Dentonite “Best of Denton” Awards. Op/Ed Project Scholarship Winner, TIPA award-winner for “critical review.”
PROFESSIONAL WORK HISTORY
Senior Publicist CHAMPION
Wrote press releases, media alerts, boiler plates, company statements, bylines, and pitches while adhering to AP Style for a wide range of restaurant, sports, and entertainment clients including Raising Cane's, The Jonas Brothers, Twin Peaks, Golden Corral, Floyd Mayweather, Tim Hortons, Taco John's, Pat Green, Ruby Slipper, Ashley McBryde, and more.
Developed relationships with journalists in national and local markets
Built strategic campaigns for limited time offers, new restaurant openings, and other newsworthy stories to pitch to the media
Interviewed key members of large organizations and wrote topical bylines for publishing
Successfully pitched stories to USA Today, People Magazine, MSN, Yahoo News, The Take Out, Eater (in several markets), The Dallas Observer, The Dallas Morning News, ABC affiliates, FOX affiliates, CW affiliates, The Tennessean, national trades, and more
Marketing Copywriter POOLWERX
Develops high-quality copy and storytelling for owned content (Social, Email, Website, SEO, Product Launches) as well as paid channels (Digital, Social, Podcasts), working side-by-side with key stakeholders, designers, and senior colleagues.
Conceptualizes and executes on-Brand campaigns across traditional advertising, branding, social media, digital, and b2b or consumer focused content.
Collaborates closely with design directors on high-level concepts and final executions.
Researches SEO and implements into copy
Creates short-form copy by prompting Chat GPT
Contract Senior Copywriter and Journalist CONTRACT EMPLOYEE
Develops high-quality copy and storytelling for owned content (Social, Email, Website, SEO, Product Launches) as well as paid channels (Digital, Social, Podcasts), working side-by-side with designers, small businesses, non-profits, artists, and agencies.
Conceptualizes and executes on-Brand campaigns across traditional advertising, branding, social media, digital, and b2b or consumer focused content.
Collaborates closely with design directors on high-level concepts and final executions.
Stays in close contact and works in cooperation with producers during pre-production, production, and post-production.
Assists in the creation of new business pitches, decks, and CPL and retention channel content.
Provides expertise to all marketing, brand, and business partners to ensure that messaging meets project and business objectives.
Worked with keyword research to determine KPIs within our SEO strategy.
Account management and client relationship management
Drive customer acquisition
Locally:
Dallas Morning News.
The Dallas Observer.
The Denton Record-Chronicle.
Nationally:
Oceano Wines, Houndstooth Media Group-Agency, and 60uP (California).
The Wedding Shoppe (Michigan).
Vivid Bridal Boutique (Washington D.C.)
Southwest Learning Center (Washington).
Yellow Bag Tech (Indiana).
Dope Animals & GunsAmerica Digest (New York).
Poolwerx (Texas).
Falcon Events (Texas)
Non-profit and/or Event Organizations:
Lonestar Dads, Gitmo Records, Siblings Against Multiple Sclerosis, Charles Werner Investigations, The Denton Arts and Jazz Festival, Focus on Teens, and "Cheaters" (Bobby Goldstein Productions).
The Thin Line Film Festival 2013-2016
Director of Film Programming
Oversaw the selection and curation of films for the festival and was responsible for building relationships with filmmakers and securing major headliners for the festival.
Compiled and organized film-specific assets in a timely and accurate manner.
Served as the key point of contact for all presenting filmmakers, fielding general questions and communication regularly about updates, plans, hospitality, travel, passes, and logistics related to their participation in the festival.
Worked directly with the board president to secure major headliners for the festival including, Amy Goodman, Bill Nye the Science Guy, and Jason Lee.
Participated in press tours and was interviewed on Good Morning Texas and NPR.
Tracked which presenting filmmakers would be attending and coordinated and scheduled in-person Q&A with programmers who facilitated the Q&As.
Participated in Q&A sessions, panels, and rehearsals with filmmakers to promote their films.
Worked with the marketing team to ensure the proper uploading of all film-specific information, including program event information and panels, and oversaw the reviewing and editing for film content and programming events.
Built strong relationships with internal and external partners.
SofaKingNews.com 2012-2016
Founder/Editor-in-Chief
Produced and hosted a weekly show called "Sofa King News Radio" on Deep Ellum’s ON AIR and oversaw and collaborated with a small team implementing strategies for airing regular interviews and other short pieces.
Secured a contract with Zergnet.
Edited and published podcasts, in addition to editing spots, reviewing/publishing copy, and scheduling various podcasts within the network.
Created SEO-driven content while ensuring it was well-optimized and engaging with best-in-class user experience.
Established a social media following of over 25,000 active followers and achieved more than 1M unique visits.
Developed a strong network with publicists and entertainment agencies resulting in having access to celebrities, backstage, and red carpets events such as SXSW, ACL, Mayhem Festival, Edge Fest, Texas Frightmare Weekend, Housecore Horror and Film Festival, The Dallas International Film Festival, Dallas Comicon, and The American Film Festival.
Provided leadership, direction, support and feedback for copywriters and journalists.
Performed A/B Testing on content, social media, headlines, and other traffic-generating approaches.
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