BESS Components Procurement Pro

Steven R. Ruth

Austin, Texas USA Mobile 281-***-**** ************@*****.***

KEY DESCRIPTORS

• Business Builder: Energy Storage Systems (ESS)

• Business Builder: Lithium-Ion Batteries (LIB’s)

• Comfortable in startups & early-phase corporate

initiatives

• Sales Leadership

• New Market Development

• Major Account Hunting

• Salesforce CRM Software, Google Suite

• Sales Training/Skills Development with full toolkit of sales productivity tools

• Marketing Leadership

• Product Portfolio Optimization

• UL9540, UL1741, NFPA 855

• Developer of AI-based calculation models for Levelized

-Cost-of-Electricity cost comparisons of different types of electricity generation

• Federal/military/aerospace contracting

• Patented Inventor: Batteries, chargers & power

electronics

• Fit high-energy road warrior

• Flexible workstyle: Remote, relocation or any

combination that drives profits

• Large database of personal contacts and influencers across the industry

EMPLOYMENT HISTORY

NOVELE, New York City (remote: from Austin base), a startup with a unique Battery Energy Storage System for Commercial Real Estate 2018 to Present

Technical Market Development, Key Accomplishments: Report to CEO, lead design team to bring latest design concepts to fresh industrial design flat-panel storage system. Brought in Tier-1 cell supplier, assembly contractor, design engineers, and attracted and closed high-value client deals. Sophisticated approach to Commercial Real Estate developers.

• Innovate corporate strategy for Battery Energy Storage Systems OEM with lithium-ion expertise

• Engineering staff selection & development

• Complex lithium-ion module design

• Sales proposal creation, presentation, and closing

• Strategic material sourcing

• Integration of multi-layered safety components and materials

• Testing & Certification

• Marketing communications creation

NEXCERIS LLC, Columbus, OH, specialty sensors for Energy Storage Systems 2017-2018 Director of Market Development, Key Accomplishments: Reported to CEO, staff of 3. Lead team of 2 application engineers and a marketer to dimensionalize global ESS market, development sales materials, and closed sales to meet ending ’17 & ’18 P&L objectives. Configured system and built ~250 industry contact names in Salesforce CRM. Four closes including a European EV motor coach OEM for sensors for ESS. Participant in NFPA 855 ESS committee with well-reputed presence and deep contacts across the ESS segment. Product line licensed to Honeywell Building Systems.

CYPRESS TECHNOLOGIES, Austin, TX area, a contract electronic manufacturer 2015 to 2017 Director of Market Development, Key Accomplishments: Reported to CEO. Developed cost-effective lead generation method leading to short-cycle new names closed: General Electric, Eaton Corporation, Rio Tinto, and TECO Westinghouse. CHINA BAK BATTERY, INC., Shenzhen, China (Austin, TX Office) Staff of 8/$46M P&L 2008 to 2014 Lithium-Ion (Li-Ion), Lithium Polymer, Lithium Iron Phosphate, cells, batteries and packs for portable electronics. Reported to CEO. Responsible for North American leadership of $250M NASDAQ listed lithium-ion battery producer, business process refinement, staff development, market identification and development, sales to major brands in wearables, smartphone, tablet, notebook, medical device, ESS and light EV segments. Vice President North America: Key Accomplishments: Started with no revenues, developed go-to-market strategy for North America launch of Chinese battery company then aggressively sold to achieve present status of 34 new-name OEM clients, 49 active programs, and annual billing of $46M. Overall highest margins in company. Clients included Intel, Google, Dell, US Army CECOM and Harris Corp.

• Achieved Approved Vendor List status at Big 3 global notebook brands resulting in $13M cumulative sales

• Instituted business practices oriented to NA business practices that assured market acceptance

• Created/implemented successful top tier Battery Assembler channel strategy at 9 of top 10 USA assemblers based on speed of response, pricing strategies, and completeness of solution documentation.

• Selected, trained, managed global team of 8 dedicated product development/customer/sales support professionals and engineers

• Created marketing materials and sales tools to westernize China company image. Quarterly Newsletter, Tech Tips, target database, push-marketed to targets. Resultant positioning in the market with little expenditure dramatically drove revenues.

• Built network of OEM reps leading to attraction of key Silicon Valley consumer electronics reference client

• Closed business at tier-one major brand clients in all targeted segments; sold China products to US Army

• Thought leader: Sought after speaker at battery industry trade events

• Liaison with Board of Directors and Investor Relations functions APHELION/CHECKFREE CORPORATION, Houston, TX (NASDAQ:CKFR) Staff of 19 2004 to 2007 Reported to President. Created success leading to an acquisition by a public-company competitor of this leading supplier of management software/training/hardware/support solutions to the chain fitness club industry. CRM, Membership Management, POS, billing, A/R accounting, and transaction processing applications. 3,300 clients. SaaS/ASP, desktop, self-host and Managed Data Services business models. Director of Sales: Key Accomplishments

Grew sales 66% to $10M. Shifted revenue mix from 36% to 60% recurring. Increased customer list by 834 names. Staff of 19 sales people. Hunted & closed >$1M deals. Sharp sales increase attracted $18M acquisition deal. Professionalized sales force; introduced solution selling methodology. Instituted continuous training/learning environment. Reduced discounting. Implemented CRM. Marketing leadership: Completed a Solutions Catalog, revamped website. Indoctrinated all company personnel in a coherent product strategy.

Strong written and oral communicator. Authored numerous articles published in five trade magazines. VELOCITY PARTNERS, Madison, WI 1999 to 2004

Velocity Partners provided strategic planning, technology commercialization, and revenue acceleration services to leading venture capital funded technology-based businesses in the upper Midwest. CEO/Managing Partner (Staff of eight)

Conceived and directed a vanguard business planning, funding, product strategy, and go-to-market consulting practice with IT/software, consumer electronics, and biotech client companies to success. Well reputed practitioner in venture capital attraction and technical marketing. Product strategy, strategic planning, sales and channel strategies, product strategy from a core technology, product portfolio rationalization, and business development, across a broad range of industries. RAYOVAC CORPORATION/SPECTRUM BRANDS, Madison, WI (NYSE: SPB) 1986 to 1999 Consumer-expendable and OEM component-class batteries used in a broad range of applications. Senior Director of Market Development (1994 to 1999) Staff of 18 $110M P&L Director of OEM Sales (1986 to 1994) Staff of 12 $41M P&L P&L for $110M business segment in rechargeable batteries and chargers. Previous P&L responsibility for $41M international OEM segment. Headed Government Sales to global military and intelligence agencies. Aerospace programs. Reported to Divisional President, then CEO. Pioneered OEM Sales Group, created specialized product line that grew into a $41 million international business. Utilized Six Sigma methodologies as key differentiator; achieved and maintained gross margins above corporate average. Took business to Europe and Asia.

Innovated product line, co-inventing a Computer Clock Battery. Won Wisconsin Governor’s New Product Award. Collaborated on several inventions; awarded US Patent 5,652,496. Achieved 35% global market share of specialized, hidden batteries in PC’s and other mobile electronic equipment. Built a Market Development Team of marketing, engineering, and purchasing professionals that created a $110 million business segment in consumer loose-cell rechargeable batteries and chargers. Reported to CEO. Hired Michael Jordan as celebrity spokesman.

Speaker and author.

HENKEL LOCTITE CORPORATION, Rocky Hill, CT (Stuttgart: HEN1.SG) Specialty chemicals manufacturer of adhesives, sealants and coatings.

Manager, New Market Development

Marketing Account Manager

Sales Engineer

EDUCATION

Southern Illinois University, Bachelor of Science, Industrial Technology

Northern Illinois University, Graduate level courses in business topics PROFESSIONAL TRAINING

University of Michigan, Ross Graduate School of Business, Executive Education Programs, Leadership

Rice University, Continuing Education, Houston, TX

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