Customer Success Vice President

Chuck Brady

Chicago, IL. • LinkedIn

***********@*****.*** • 630-***-****

Experienced Sales Leader Driving Strategic Growth in Software Companies

Professional Experience

Azimuth Strategies, LLC.

Business Consultant (2023 – Present) Freelance/Fractional Business Consultant

Working with Founders, CEOs, and Sales Leaders at software companies requiring scalability and transformation in their revenue cycles. Help acquire investment, identify new paths to revenue, and advise on how to build the revenue engine to get there.

LIQUIT, B.V., Liquit, Inc.

Vice President & Managing Director (2020 to 2023) Dutch based SaaS Startup (Acquired by Recast Software 2023)

Go-to-Market Strategy and Global Expansion:

- Pioneered a robust go-to-market strategy, successfully opening global markets and driving ARR growth.

- Successfully executed the sales strategy acquiring new customers and partnerships, personally increasing ARR.

- Established and led a high-performing sales team to execute the strategy effectively and increased ARR by 25% YoY.

Global Partnership Ecosystem Development:

- Developed and nurtured a global partnership ecosystem, enabling scalable growth across regions.

- Collaborated with strategic partners to enhance market presence and drive business and revenue expansion.

Investment and Acquisition Success:

- Engaged with Private Equity and Venture Capital firms to secure crucial investments for organizational growth.

- Played a pivotal role in orchestrating the acquisition of the company, achieving an 16x revenue multiplier.

VITAMIN T, Division of Aquent

Vice President (2015 to 2019) Creative/Marketing SaaS software, services, & staffing solutions

Revenue Transformation:

Transformed stagnant services and software revenues and reversed negative profitability, driving the organization toward high-growth solutions.

Elevated top-line services revenue from negative to an impressive 18-20% year over year.

Profitability Acceleration:

Turned around profitability by aligning sales and consulting to solve customer problems.

Leveraged personnel strengths to customer needs to execute more effectively.

Implemented operational and process improvements to enhance efficiencies and drive sustained revenue and profitability.

FUTURESTATE IT (Acquired by Gibraltar Consulting 2013) SaaS Application Migration, Versioning, & Repository Solution

EVP (2012 to 2013)

Strategic Leadership and Revenue Impact:

Team Building: Built and led a team of highly capable professionals that aligned with our solution and understood the overall product market fit and focused on customer challenges.

Rapid Revenue Acceleration:

Successfully executed the sales strategy acquiring new customers and partnerships, personally increasing ARR 125%.

Managed all facets of global business development, strategic partnerships, and marketing.

Played a pivotal role in orchestrating the acquisition of the company, achieving an impressive 5x ARR.

AppDNA (Acquired by Citrix 2011)

EVP (2008 to 2012) SaaS Application Management, Migration, Virtualization, & Cloud Platform

Strategic Leadership in Enterprise Software Startup:

Organizational Build: As a founding member of the executive team, I spearheaded the creation of the sales and business development organization from scratch for a UK-based enterprise software startup.

Global Strategy and Talent Acquisition:

oCrafted a comprehensive global sales and marketing strategy and personally executed sales to generate ARR.

oSuccessfully recruited and onboarded new personnel to drive growth.

Robust Partner Ecosystem: Developed and nurtured a thriving partner ecosystem, collaborating with enterprise ISVs (Independent Software Vendors) and SIs (System Integrators).

Profitable Exit: Played a pivotal role in the acquisition, achieving 6x revenue multiplier in under four years.

Chuck Brady

Chicago, IL & Mesa, AZ. • LinkedIn

***********@*****.*** • 630-***-****

Areas of Expertise

Team Building & Leadership

Recruiting & Staffing Initiatives

Contract Development / Negotiations

Mergers & Acquisitions (M&A)

Startup Enabler & Scaler

Cross Functional Collaboration & Leadership

Turnaround / Crisis Management

Budget Administration / P&L Management

SaaS Revenue Operations

Internal Operations, Systems & Controls

Operations Analysis / Process Redesign

Staff Development Programs

Global Strategic Planning & Execution

Strategic Partnership Management

Global Operations and Leadership

Education & Credentials

Education: Business & Mechanical Engineering · College of DuPage, Glen Ellyn, IL.

Professional Development

Continued professional development by frequently attending operations, sales, marketing, & customer success educational, training, and workshop courses, sessions, methodologies, and programs, including:

Consumption Economics

Executive Leadership Forums & Speaking Engagements

Blue Ocean Strategy

Transformational Leader

The Challenger Sale & The Challenger Customer

Selling Dynamics

MEDDICC sales training

Eric Ries One-on-One Lean Principles Mentoring

Miller-Heiman Strategic Selling (BlueSheet Mapping)

Simon Sinek, One-on-One Mentoring

The 21 Irrefutable Laws of Leadership

Value Driven Business Process Management

Various Workshops, Books, Seminars, and Conferences

Quoted in publications and guest for Blog/VBlogs, including: Inc., Forbes, USA9, VMBlog, among others.

Board member and advisor to several organizations.

Philanthropy & Service: Tunnels to Towers Foundation, Stronghold Rescue & Relief, Navy SEAL Foundation, Samaritan’s Purse, and local church volunteering, among others

Proficient in: Salesforce, Microsoft Office, Google Docs, Hubspot, Asana, Jira, LinkedIn Recruiter and Navigator, Net Promoter Score, Tableau, Marketo, Eloqua, Slack, Google AdWords & Analytics, Zapier, Microsoft Dynamics CRM & GP, Acumatica, iCMS, DocuSign, Outreach.io, InsideSales.com, PieSync, and others.

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