Health System Sales Representative

Roderick Woods (Air Force Veteran)

605-***-**** ********@*****.*** ● 4310 Zurich Lane SE Unit F ● Lacey WA, 98503

ENTERPRISE HEALTH SYSTEM SALES REPRESENTATIVE

Strategic Sales Planning, Market Penetration, and Expansion

Energetic and motivated health system strategist with 20+ years of experience in molecular diagnostics sales, health system technology sales, sales management, and sales leadership. Proven ability in developing connections and building long-term relationships with Health Systems, with the Challenger Sales Model Approach. Focused on developing growth strategies that integrate sales and business development functions throughout my assigned territory. Passionate about finding ways to engage healthcare staff by building trust and loyalty. Strong sales leadership skills to drive sales team accountability, new opportunity development, customer relations, and account retention. Competitive and focused on achieving revenue goals by using data analysis and metrics to develop appropriate pricing strategies – ensuring profitable business growth. I have covered Health Systems in SD, MN, IA & NE. They include Sanford Health, Avera Health, Allina Health, Essentia Health & Fairview Health. I also have C-Suite & D-Suite access into many of these health systems.

PROFESSIONAL EXPERIENCE

Astellas Pharmaceutical US, Sioux Falls, SD

Executive Clinical Pharmaceutical Representative – June 2022 to May 2025

Responsible for creating and winning Astellas sales opportunities within assigned territories of MN, WI & SD.

Established and developed account relationships with OBGYN, Urology, and Primary Providers in assigned territory.

●Ranked nationally in top 10% of 387 pharmaceutical representatives.

●Current Summit Club winner (2023)

●Have developed many C-Suite relationships.

●Work with large-scale health care providers, and dedicated to delivering world class service in pharmaceutical sales

EXACT SCIENCES, Sioux Falls, SD

Professional Medical Representative II - July 2017 to June 2022

Responsible for creating and winning Exact Sciences sales opportunities within assigned territories of MN & SD. Establish and develop account relationships with primary customer targets in territory while working in conjunction with Sales, Market Access, and Reimbursement colleagues to gain access to executive-level decision makers. Achieve sales volume and customer contact targets in assigned territory by targeting and prospecting for new and existing Family Practice, Internal Medicine, OBGYN, and Gastroenterology clinics.

●Circle of Excellence Winner (2019 & 2020)

●Proactively identify and build relationships with key decision makers in the primary target market to grow sales in territory for colorectal cancer screening.

●Create detailed business plans, including opportunity development, competitive strategies, and account targets.

●Provide ongoing customer insights, market trends, and competitive data to sales, marketing, and other internal teams.

●Leverage up-to-date product and technical expertise to effectively present and discuss the technology and clinical benefits.

●Work with large-scale health care providers, and dedicated to delivering world-class service in medical device sales.

●Responsible for initiating and prospecting for sales for the Cologuard colorectal cancer screen product, which is the first and only FDA approved stool DNA non invasive colorectal cancer screening test.

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MIDCO COMMUNICATIONS, Sioux Falls, SD

Regional Enterprise and Business Sales Manager ● September 2015 to May 2017

Effectively managed and monitored the sales of integrated communication structure to small and medium customers as well as enterprise customers such as multi-site regional businesses or national accounts in an effort to maximize sales revenues and to meet corporate objectives on a consistent basis. Assures optimal sales team staffing as well as training readiness of sales professionals. Was responsible for building large and successful sales teams, developing salespeople and providing strategic direction. Managed a team of 12 consultants in multiple states with a 151% YTD quota attainment.

●Maintained expertise on products/services to manage Midco Ethernet, Internet, WLAN, MPLS, WAN, VoIP, and SIP.

●Managed Services, Data Center, and TV services to small and medium customers as well as enterprise customers ranging from 20-5000 employees – organizations in the medical, financial, manufacturing, and government sectors.

●Consistently ensured full competence and continuity of qualified SMB Account Executives and Enterprise Account Executives through optimum selection, training and development, appraisal and motivation techniques.

●Utilized outstanding business acumen to provide change leadership and to prioritize sales/business objectives.

●Demonstrated leadership skills to assess, coach, counsel, and develop the sales team. Utilized business experience to understand financial reporting and to analyze business needs – creating new sales strategies based on data.

●Coached, developed, appraised, and motivated a team of 16 Sales Representatives on funnel and pipeline management that led to more than 100 new accounts being won, earning a combined profit of over $36M in 2016.

Enterprise Consultant ● November 2009 to September 2015

Achieved 200% of quota and grew sales to $4 million within 6 months and positioned as the top Enterprise Consultant in company. Main focus was healthcare and financial institutions. Developed great C-Level relationships with Avera, Avera eCare, Sanford, Regional Health, CHI Saint Alexius, Trinity Health, and Altru Health. Successfully sold eCare, cloud-based solutions, Data Center solutions, WAN, LAN, and VPN. Earned a 100% customer retention rate for over 5 years.

●Strived to build strategic relationships, and worked closely with enterprise customers to evaluate if services were a good ROI for both companies. Consistently achieved goals set for quota. Led in forecasting and strategic planning.

●Maintained expertise on company's products/services to effectively manage Midco Ethernet, Internet, WLAN, MPLS, WAN, VoIP, and SIP.

EPIC TECHNICAL SERVICES, Seattle, WA

Vice President of Sales ● April 2006 to November 2009

Was responsible for starting and growing a technology-based company from the ground up. Gained extensive knowledge of building a successful sales team of Managers and Sales Executives with most of them earning President's Club recognition.

●Provided leadership in launching this technology-based company while growing sales from $0 to $31.7MM in 3 years.

●Had 90%+ of Sales Managers and Sales Executives make it to President's Club via coaching and leadership.

DEALIX CORPORATION, Seattle, WA

Regional Sales Manager ● November 2004 to March 2006

Managed Dealix new and used car internet lead programs to franchise dealerships in a multi-state territory.

●Boosted automotive OEM and large automotive dealer internet software sales in Western States by $2.1M in region that had no current service with Dealix Corporation. Awarded and earned "President's Club Honors" in

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2005.

NEXTEL COMMUNICATIONS, Seattle, WA

Major Account Manager ● February 2004 to November 2004

Handled selling of Sprint's entire business portfolio of products, including mobile solutions and software technologies.

Attained 100% customer retention rate and grew a base of accounts within specific geographic territory to achieve over 150% of quota. Worked with Sales Executives, product vendors, and clients to develop solutions that addressed their needs.

VERIZON WIRELESS, Western Region

Business Account Executive ● October 2002 to December 2003

Sold Verizon Wireless business portfolio of products, including mobile solutions and software technologies.

● Grew a base of accounts to achieve over 201% of sales quota and 100% of customer retainment rate.

EDUCATION

Master’s Degree, Masters Business Administration, 2025 Colorado Technical University

Bachelor of Science, Police Science, 1991 Sam Houston State University

ADDITIONAL TRAINING

Professional Medical Representative Certification, Challenger Sales Model, SPIN Selling, Value Selling, and MDA

Executive Leadership Training

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