Marketing Manager Real Estate

GINNY FINK

MARKETING MANAGER

Richmond, VA ***** 804-***-**** ***************@*****.*** linkedin.com/in/ginnyfink/ Results-driven marketing manager with a proven track record of developing and executing high-impact marketing strategies in the agency, consumer goods, technology, commercial and residential real estate industry. Skilled in brand development, digital and traditional marketing, campaign management, and lead generation, driving measurable business growth. Adept at leveraging market research, data analytics, and emerging marketing technologies to optimize engagement, enhance brand positioning, and increase sales. Experienced in managing multi-state marketing operations, sales team training, vendor relations, and budget oversight to ensure cost-effective and results-oriented campaigns. Thrives in fast-paced environments where collaboration, innovation, and data- driven decision-making intersect to create impactful marketing results. CORE COMPETENCIES

Digital Marketing Content Marketing Advertising Search Engine Optimization (SEO) Search Engine Marketing (SEM) Email Marketing & Automation Customer Relationship Management (CRM) Marketing Analytics Performance Tracking Event Planning Lead Generation Commerical, Multi-Family & Residential Marketing Market Research & Analysis Consumer Goods Marketing I Strategic Planning & Execution Budgeting Vendor & Contract Negotiation PROFESSIONAL EXPERIENCE

AGENCY ACCOUNT COORDINATOR/MANAGER Five19 – Richmond, VA Nov 2024 – Present

§ Cultivate strong client relationships by serving as key point of contact, ensuring seamless communication and exceptional service.

§ Oversee execution of advertising campaigns across digital, print, and broadcast platforms, meeting deadlines within budget.

§ Increase client engagement by 19% with creative, media, and strategy teams to execute high-impact marketing initiatives.

§ Develop strategic creative briefs, aligning project objectives with client expectations to ensure high-quality deliverables.

§ Analyze campaign performance with in-depth reports featuring key insights and actionable recommendations for optimization.

§ Assist in new business development by conducting market research and participating in client presentations.

§ Monitor and manage project budgets, ensuring cost efficiency while maintaining the integrity of campaign execution.

§ Address client concerns and provide strategic solutions to enhance satisfaction and long-term partnerships. HOMES.COM CONTENT MANAGER/APARTMENTS.COM RESEARCHER CoStar Group – Richmond, VA Nov 2020 – Nov 2024

§ Led content development, collaborating with departments to ensure engaging real estate listings.

§ Analyzed performance metrics to refine content, improving listing visibility and increased engagement from property seekers.

§ Spearheaded recruitment and onboarding of creative professionals, maintaining content excellence following brand standards.

§ Designed inclusive training materials for hundreds of freelance contributors, enhancing productivity and content consistency.

§ Liaised between internal teams, owners, and real estate professionals, resolving issues and optimizing content accuracy.

§ Developed customer outreach strategies to improve tool adoption/client relationships while driving platform success.

§ Contributed to business growth by delivering content solutions that met evolving market demands and user expectations. SALES & MARKETING MANAGER West Homes & Lockridge Homes – Richmond, VA Jan 2018 – Jan 2020

§ Led sales and marketing strategies across 8 residential communities in three states, driving revenue growth and brand visibility.

§ Mentored 15-person sales team, enhancing performance through ongoing coaching and professional development.

§ Developed targeted marketing campaigns, utilizing digital and traditional media to attract prospective homebuyers.

§ Ensured cohesive messaging across marketing channels, including website content, advertising, and promotional materials.

§ Oversaw budgets, vendor contracts, and project coordination to optimize marketing efficiency and cost-effectiveness.

§ Leveraged data-driven insights and CRM technology to track conversions and refine sales strategies for maximum impact. MARKETING DIRECTOR Community Housing Partners – Richmond, VA Jul 2017 – Jan 2018

§ Ran marketing efforts for 110+ multi-family communities across 7 states, driving brand awareness and tenant engagement.

§ Executed digital marketing strategies using web, video, and social media to expand customer base and community outreach.

§ Managed marketing budgets, vendor agreements, and project coordination to ensure cost efficiency and high-impact campaigns.

§ Conducted market research to enhance property positioning, identify growth opportunities, and improve lead generation.

§ Created and implemented multi-channel marketing campaigns, increasing brand recognition and community visibility.

§ Partnered with leadership and clients to spearhead strategic marketing discussions, optimizing outreach and leasing performance. GF

2 GINNY FINK 804-***-**** ***************@*****.*** MARKETING MANAGER Main Street Homes – Midlothian, VA Jan 2014 – Jan 2017

§ Developed high-impact marketing campaigns for new home construction, increasing traffic, web activity, and home sales.

§ Drove sales growth from 225 to 500 new homes per year through innovative marketing strategies and lead generation efforts.

§ Led marketing vision, planning, and execution of promotional events, strengthening brand presence in the Richmond area.

§ Collaborated with advertising agencies to develop engaging marketing materials that resonated with target audiences.

§ Researched and applied marketing ideas, forging strategic partnerships and optimizing sales strategies to attract homebuyers.

§ Managed digital and traditional marketing initiatives, including client advertising efforts and comprehensive marketing plans. MARKETING MANAGER HHHunt Corporation – Glen Allen, VA May 2014 – Dec 2014

§ Led creative concept and digital media marketing strategies, driving engagement and brand awareness across multiple platforms.

§ Managed marketing campaigns, optimizing time, budget allocation, and post-campaign analytics to refine future strategies.

§ Implemented email marketing and customer engagement initiatives, increasing lead generation and customer retention.

§ Utilized traditional, digital, and hybrid marketing techniques to expand audience reach and campaign effectiveness.

§ Executed data-driven marketing strategies tailored to specific target audiences, achieving measurable business objectives. ADDITIONAL PROFESSIONAL EXPERIENCE

Director of Marketing & Business Development Joyner Fine Properties – Richmond, VA Account Executive & Program Manager Draft Worldwide – Chicago, IL Marketing Account Manager Play Marketing Group – Richmond, VA EDUCATION

Masters in Media Management & Corporate Communications Virginia Commonwealth University – Richmond, VA

Bachelor of Arts Major in Marketing Communications Mary Baldwin University – Staunton, VA

TECHNICAL SKILLS

Google Analytics & Google Ads, Adobe Creative Suite (Photoshop, InDesign, Illustrator), HubSpot, Salesforce, and Other CRMs, WordPress & Website Management, Microsoft Office Suite (Word, Excel, PowerPoint)

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