Senior Business Systems Analyst

Sandra Y. Bryant

770-***-**** Atlanta, GA *************@*****.*** LinkedIn.com/in/sybryant

Professional Summary

Results-driven Senior Business Systems Analyst with over 20 years of experience in product and mobile analytics, CRM optimization (Salesforce, Microsoft Dynamics 365), and advanced data analysis. Proven ability to design and optimize data architecture, deliver key performance insights through SQL and BI tools (Power BI, Tableau), and drive engagement through user behavior analysis. Adept at exploring and integrating AI applications into product analytics use cases, defining operational processes for data at scale, and collaborating across diverse technical and business teams.

Core Competencies & Technical Skills

Product & Mobile Analytics: User Behavior Analysis, Customer Segmentation, Churn Prediction Models, A/B Testing (Conceptual/Process), KPI Reporting, Data Storytelling

Data Architecture & Databases: SQL, PostgreSQL, Snowflake, Data Modeling, ETL, Relational Database Design, Data Mapping, Data Governance

Business Intelligence & Visualization: Power BI, Tableau, Ad-hoc Analysis, Dashboard Development

CRM & Enterprise Solutions: Salesforce (Sales Cloud, Service Cloud, CPQ, Experience Cloud), Microsoft Dynamics 365, CRM Implementation, API Integration

Agile & Project Management: Agile Methodologies (Scrum, SAFe), JIRA, Confluence, Requirements Gathering, SDLC, Testing & QA

Emerging Tech & Tools: AI/Predictive Analytics, ChatGPT/Gemini/Copilot, Excel, Smartsheet

Professional Experience

Consulting Engagements - Product & Business Data Analysis KForce - Client: RMR Group BC Forward – Client: HP.com MRCC Solutions – Client: Call2Recycle Insight Global – Client: Charles Schwab Remote & Hybrid 07/2022 – Present (Combined Short-Term Contracts)

Led customer segmentation analysis leveraging predictive AI models to identify high-value customer groups, enhancing retention rates by 25%.

Developed Power BI dashboard mockups for operations, sales, and asset management trend analysis, providing actionable insights for optimization.

Orchestrated the integration of an application-based customer acquisition system, resulting in a 65% reduction in error rates and streamlining data collection processes.

Optimized database performance by 85% through rigorous SQL and Informatica testing, ensuring data integrity and leading a 75% improvement in active database integrity.

Senior Business Analyst Brook Source – Client: Cox Communications – Atlanta, GA Dec 2021 – Jul 2022

Increased the effectiveness of the product catalog workflow, growing attachment revenue by 15% through intuitively identifying improvement potential.

Strengthened organizational governance by driving the documenting of crucial operational procedures and policies, championing system integrity and compliance.

Oversaw key data consolidation and migration projects to concentrate on data integrity while preserving critical business processes.

Continuously provided direction and assistance to increase system utilization, raising adoption rates by 10% or more every three months across all departments.

IT Business Analyst Diversant – Client: Rush Enterprises – Remote Sept 2021 – Dec 2021

Led requirements gathering to provide thorough BRDs, acceptance criteria, and process flows, enabling effective system implementations.

Explored data in-depth across cloud and on-premises systems, designing efficient field mapping for data migration and ensuring seamless data integration.

Developed well-defined features, user stories, plans, and progress reports for projects using Excel, JIRA, and Smartsheet’s, facilitating UAT and data migrations.

Senior IT Business Analyst Safeguard Products International – Atlanta, GA May 2021 – Sept 2021

Skillfully documented epics, user stories, and FRPs, ensuring comprehensive requirements that drove efficient development cycles, leading to a 50% decrease in feature implementation time.

Prioritized backlog of products to produce the best commercial value, developing granular user stories from deconstructed epics for development teams.

Spearheaded the optimization of the User Acceptance Testing (UAT) process for multiple product releases, identifying and rectifying critical flaws, improving quality outputs and reducing bug-fixing time by 40%.

IT Business Analyst Protective Life Corporation – Birmingham, AL/Remote Nov 2020 – Apr 2021

Facilitated highly interactive and result-oriented agile requirements workshops, expertly capturing and prioritizing key business requirements.

Introduced automated testing framework, reducing testing effort by 30% and improving overall product stability.

Managed regression testing and UAT execution, tracking and remediating defects throughout multiple release cycles, and evangelized Agile practices.

IT Business & Quality Assurance Analyst/Project Management The Stonehill Group – Atlanta, GA Nov 2019 – Aug 2020 & Sept 2017 – Jun 2018

Guided collaborative agile requirements workshops, defining requirements, user stories, and epics, optimizing development cycles with a 15% reduction in time-to-market.

Directed UAT execution for multiple sprints, proactively identifying and resolving flaws to ensure the successful delivery of high-priority deliverables, resulting in a 25% improvement in overall product quality.

Served as Scrum Master for more than ten teams, overseeing scrum meetings, backlog grooming, sprint planning, and retrospectives.

IT Business & Quality Assurance Analyst BC Forward and FirstKey Homes – Marietta, GA Jun 2018 – Nov 2019

Orchestrated end-to-end implementation of Salesforce, Microsoft Dynamics, and other SaaS solutions to streamline sales and financial processes, reducing cycle times by 25%.

Led cross-functional teams through full system development lifecycles (SDLC), delivering $500K+ projects aligned to business objectives and requirements.

Developed and executed comprehensive test plans, encompassing integration, regression, and UAT, to ensure robust system performance and functionality.

Ongoing Services/DevOps Manager MemberSuite LLC – Atlanta, GA Nov 2014 – Aug 2017

Implemented and customized over 100 custom fields for seamless API integration, accelerating development process and reducing time-to-market by 30%.

Established custom fields and SQL ad hoc reports upon customer’s request, improving business intelligence capabilities.

Onboarded 300+ existing and new customers, leading payment processing integration and compliance initiatives.

Product Owner/Specialty Support AutoTrader.com - Atlanta, GA Sep 2002 – Nov 2014

Revamped dealer onboarding procedures, integrating customized solutions that reduced setup time, resulting in a 60% increase in dealership sign-ups and 25% revenue growth.

Managed Dynamics CRM Configurations, Salesforce Administration, user acceptance testing and system to system mapping.

Orchestrated sales call sessions to educate sales team and clients on innovative integrated products, driving a 30% growth in monthly recurring revenue and a 50% increase in customer retention.

Certifications & Education

Certified Product Owner Scrum Professional Six Sigma Global Institute 2023

Certified Data Analyst Six Sigma Global Institute In Progress

Certified Salesforce Administrator with ChatGPT Trailhead Training In Progress

High School Diploma Central Gwinnett High School Lawrenceville, GA

Notable Projects & Achievements

Assisted Automation teams integrating with AIR AI to improve customer engagement strategies within Salesforce and Microsoft Dynamics.

Optimized business acquisition integrations, reducing data migration errors by 65% and enhancing portfolio performance analysis.

Enhanced ESG sustainability reporting by designing Power BI dashboards for compliance tracking.

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