Director of Marketing

SUMMARY PUBLIC Danielle AFFAIRS, BRAND STRATEGY, Tiffany

MEDIA RELATIONS, Jones CREATIVE LEADER

Public Relations professional with over a decade of experience in integrated marketing strategy, media relations, and leading visual production teams. Has launched campaigns resulting in increased brand visibility, fundraising, program retention, mission impact awareness, membership acquisition, and spearheaded partnerships and advocacy engagement by producing creative narratives via owned, earned, and paid marketing strategies. PROFESSIONAL EXPERIENCE

Director of Communication & Public Relations YMCA of Greater San Francisco Sep 2019 -- Jan 2025

● Create campaigns and marketing materials for over 14 branches and 170 programs across the Bay Area.

● Manage all external communication of the CEO and Executive leadership messaging, including government relations, crisis communication, and branding initiatives. As well as internal staff communication broadcasts..

● Creative team lead of designers, photographers, videographers, and specialists for capital campaign projects.

● Leader for press releases, organization spokesperson, brand guide initiatives, and all media-related projects.

● Manager of all social media platforms and leader of communication specialists for the association.

Multimedia Manager Whitney Plantation Museum 2019

● Produce social media educational content for museum audiences.

● Build advocacy campaigns for awareness, education, and travel. Communications Coordinator New Orleans Film Society 2016 - 2017

● Produce toolkits to direct local and national media outlets for film festivals, events, and key partnerships.

● Direct and produce blogs, videos, and imagery to showcase artists and festival highlights throughout the year.

Audiovisual Specialist Department of Defense, Pearl Harbor Naval Shipyard 2012 - 2016

● Visual content creator, photographer, videographer, graphic designer, and web editor for all external Pearl Harbor Naval Shipyard & IMF, including internal monthly newsletter, internal broadcast news, and job fair advertisements.

● Crisis communication coordinator with Hawaii state representatives and military partners. Communications Department

Assistant Hawaii Pacific University 2010 - 2012

● Produce all Department internal and external communication.

● Manage and update the website and social media

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EDUCATION

Hawaii Pacific University- Master of Communication in 2012 BA Visual Communication in 2008

SKILLS

Writing & Copy Editing, Photography & Videography, Strategic Communication, Press Release & Media Toolkits, Graphic Design, Government Relations, Social Media Management, Web Management, SEO & Analytics, Brand Strategy & Partnerships, Crisis Communication, CEO & Executive Media Support, Ad Campaigns, Messaging Research. Software: Adobe Creative Suite, Salesforce Marketing Cloud, Hootsuite, Agorapulse, Meltwater, WordPress, Outlook Sharepoint, Google Business.

********************@*****.*** www.danielletiffanyjones.com

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