Graphic Designer Creative Lead
Resume:
PabloGarcía-Rolón
Creative Lead
Seasoned Creative Lead with over 5 years of experience, including a recent role at AB InBev overseeing brand-aligned visual content for multiple craft beer labels. Seeking a Creative Lead role to leverage expertise in art direction, graphic design, brand strategy, and digital content creation. ***********@*****.***
Miami, FL / San Juan, PR
WORK EXPERIENCE
AB InBev
SR Graphic Designer / Creative Lead
Miami, FL Oct 2019 - Feb 2024
Led the marketing team to design visual content, ensuring brand consistency across diverse craft beer product lines, while managing the creative process from concept to execution, and supervising the development of visual materials in alignment with brand guidelines and aesthetic standards.
WOW MKTG
Senior Art Director
Miami, FL Nov 2017 - Jun 2019
Directed comprehensive visual strategies, enhancing brand identities for multiple healthcare and retail clients, ensuring cohesive and impactful designs.
Innovatively contributed to crafting new business pitches, resulting in successful client acquisitions and expansions.
Orchestrated the execution of diverse design concepts, from inception to final deliverables, meticulously aligning with client specifications and industry benchmarks.
DDB Latina Puerto Rico
Art Director
Puerto Rico Jan 2016 - Oct 2017
Developed and implemented digital art concepts to elevate social media presence, creating visually captivating content for renowned brands. Tailored engaging video content specifically for Facebook and Instagram platforms, prioritizing brand message coherence and viewer interaction. Generated dynamic web banner animations to bolster integrated marketing efforts, significantly boosting brand visibility and recognition. Muuaaa Design Studio
Senior Graphic Designer
Puerto Rico Jun 2015 - Aug 2015
SKILLS
Spanish
Problem Solving
Leadership
Creativity
Teamwork
Typography
Branding
Social Media Marketing
Adobe Creative Suite
Video Production
Layout Design
Graphic Design
Adobe Premiere
Project Management
EDUCATION
Bachelor's in Image &
Design
Escuela de Artes Plasticas
de Puerto Rico
2001 - 2007
Puerto Rico
High school diploma in
Advertising Design Escuela
Central de Artes VIsuales de
Puerto Rico 1995 - 2001
Puerto Rico
Led thorough research efforts to align the brand with market objectives and industry trends, culminating in a cohesive brand strategy. Conducted color analysis and optimization, resulting in the refinement of the brand's color palette to a more sophisticated and updated version. Buena Vibra Group
Freelance Art Director
Puerto Rico Oct 2014 - Apr 2015
Conceptualized and implemented innovative visual strategies for diverse advertising campaigns, enriching brand identity and engagement across digital and print mediums for clients of Buena Vibra Group. J. Walter Thompson Worldwide
Freelance Art Director
Puerto Rico May 2014 - Aug 2014
Conceptualized and executed visually compelling advertising campaigns for diverse client brands, collaborating closely with creative teams to ensure alignment with strategic objectives while adhering to tight deadlines at J. Walter Thompson Worldwide.
Havas Worldwide
Art Director
Puerto Rico Aug 2011 - Feb 2014
Spearheaded the visual design and conceptualization of creative campaigns for global brands, effectively collaborating with cross- functional teams to deliver compelling visual narratives that elevated brand presence and enhanced audience engagement.
CERTIFICATIONS
o The Loop, AB InBev
Marketing Excellence
Academy
o Occasions
Development, AB
InBev Marketing
Excellence
o Growth Strategy, AB
InBev Marketing
Excellence Academy
o Activation and
Execution, AB InBev
Marketing Excellence
Academy
o Brand Planning, AB
InBev Marketing
Excellence Academy
o Brand World, AB
InBev Marketing
Excellence Academy
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