Marketing Manager Social Media

Keren HE

Do Not Need Sponsorship New York, NY 332-***-**** *********@*****.*** LinkedIn

WORK EXPERIENCE

Peking University (a Top Chinese University) Beijing, China International Marketing Manager 9/2021–4/2024

• Led a cross-channel marketing strategy (SEO, social media, paid ads, email campaigns) for the Guanghua International MBA Program, driving a 40% surge in web traffic, generating 176 qualified leads within a year, and achieving a 37% growth in organic reach while saving cost-per-lead by 25%.

• Implemented A/B testing protocols for paid media campaigns on LinkedIn Ads and Google Ads, improving ad conversion rates, which contributed to an overall marketing ROI of $ 85,000, surpassing industry standards by 2.85%.

• Spearheaded the execution of targeted email campaigns through MailChimp, reaching a contact database of 14,000 individuals and achieving an impressive open rate of 38%. Overhauled and streamlined the marketing database by eliminating 1,200+ low-engagement contacts, reducing annual CRM costs by $1,500+ while improving deliverability and engagement metrics.

• Collaborated with graphic designers to create over 70 unique marketing assets, enhancing brand visibility and engagement. Led the visualization of identity design for cross-channel promotions, increasing user interaction rates by 73% and significantly increasing overall website traffic.

• Organized five high-impact international events and over 20 webinars, attracting over 2,000 attendees while managing budgets and logistics, resulting in a 30% increase in attendance compared to the previous year.

• Managed 13 dual degree programs and organized webinars by collaborating with global colleagues on annual admissions information; Built Cornell-Peking Double Degree Programme from scratch and hit the recruit target within three months

Chinese Academy of Sciences Beijing, China

International Communications Manager 7/2019– 8/2021

• Assembled and revised over 200 press releases and communication materials, enhancing stakeholder engagement through strategic content development and targeted messaging.

• Prepared and collaborated on the Dark Matter Day event with UKRI, attracting over 40,000 attendees while managing logistics and budgets. Coordinated logistics for 15 high-profile visits and press conferences annually, elevating organizational visibility within key international markets.

• Managed over 50 international scientific projects simultaneously, optimizing resource allocation that led to a project completion rate improvement of 25%, delivering timely outcomes. British Embassy Beijing, China

Entry Clearance Assistant 3/2019–6/2019

• Applied legislation and guidance to effectively and accurately process visa applications.

• Collaborated with cross-functional teams to streamline application processing workflows, resulting in a 40% improvement in operational efficiency and enhancing customer satisfaction.

• Coordinated logistics and outreach efforts for a major LGBTQ event at the embassy. EDUCATION

The University of Edinburgh

• MSc in Comparative Education and International Development 11/2018 Tianjin Foreign Studies University

• Bachelor of Business (Hons) (GPA: 3.62/4.0) 6/2017 TECHNICAL SKILLS

• Salesforce, Hubspot, PowerBI, Google Analytics, Google Ads, LinkedIn Ads, Account Management, Partnership Management, Facebook, Instagram, Canva, iMovie, MailChimp, Adobe, Jira, Confluence, Canva and Microsoft Office Suite (Advanced Excel)

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