Product Management Full-Stack

Jason McCaul

Strategic Executive Product & Marketing Visionary Operations & Sales Management

Phone: 801-***-****

Email: ***********@*****.*** Eagle Mountain, UT 84005

Summary

I'm a growth-focused Product & Marketing leader with over 15 years of experience building and scaling teams, launching software products, and driving real results in the insurance, fintech, and SaaS worlds. I’ve led everything from product orgs and Agile transformations to full-stack marketing systems—and I love turning big-picture ideas into things that actually move the needle. Whether it’s modernizing regtech platforms like InsCipher or leading teams through rapid change, I bring a mix of clarity, collaboration, and focus on outcomes to keep things moving forward. I also think it should be fun.

Professional Highlights

•Got my start at BidSync, learning from former DoD, Sprint PCS, and Microsoft leaders—an intense but amazing crash course in leadership and strategy.

•Navigated corporate complexity (and plenty of red tape) while driving impact at Zions Bancorporation and USANA, two very large and very different organizations.

•Fueled by a passion for progress, psychology, and people—I’m always looking for ways to build better systems and help others grow.

•Thrive in startups and scaling businesses, where clarity, coordination, and a little humor can go a long way.

•Recently took time to focus on family, reset, and earn my Certified Professional Coach (CPC) credential—part of a lifelong mission to support mental wellness and career growth.

•Most proud of the teams I’ve built, the people I’ve mentored, and the moments where someone realizes they’re capable of more than they thought.

Professional Experience

Oct 2022 – Sep 2024: Executive Vice President, InsCipher (via Veracity Insurance Solutions), Pleasant Grove, UT

•Recruited, hired, developed and launched InsCipher’s executive leadership team across Product, Engineering, Sales, and Customer Success.

•Restructured and scaled the leadership org to support aggressive growth and operational maturity.

•Mentored senior leaders and fostered a culture of accountability and strategic execution.

•Drove over 200% revenue growth through strong leadership alignment and market-focused strategy.

•Collaborated with founder and executive team to define long-term org strategy and succession planning.

•My high-powered team elevated InsCipher as the premier E&S tax filing solution in the country through intense discovery, tireless research, development and team collaboration. They’ve succeeded me and they are incredible.

Mar 2018 – Oct 2022: VP of Product and Development, Veracity Insurance Solutions, Pleasant Grove, UT

•Established and scaled the Product Management team, introducing agile methodologies and Scrum practices in collaboration with the Director of Software Development.

•Directed international software engineering teams, focusing on transparent metrics in engineering, testing, and deployment to support Veracity's suite of products.

•Spearheaded the delineation of engineering teams to specialize in Veracity brands, notably fortifying InsCipher as a leading enterprise-level E&S tax filing system.

•Led negotiations with state agencies, resulting in customized tax filing portal integrations for Idaho and Utah, enhancing user experience and compliance.

•Instituted new leadership roles, including Scrum Masters, Technical Product Owners, Senior Product Managers, QA, and DevOps, contributing to Veracity's success in the P&C market segment.

•Implemented project management tools like Jira, Roadmunk, Monday.com, and proprietary systems, to forecast and measure team performance and product success.

•Developed distinct roadmaps for InsCipher and Veracity, enabling accurate growth forecasting and strategic alignment for each brand.

Apr 2016 – Mar 2018: Director of Product and Marketing, Veracity Insurance Solutions, Pleasant Grove, UT

•Led comprehensive marketing and product functions during a pivotal growth phase, positioning Veracity as a leading small business insurance provider in wholesale and retail markets.

•Launched and scaled the first Product Management team, establishing streamlined development processes that improved speed, transparency, and delivery.

•Developed and expanded a robust marketing infrastructure, driving measurable year-over-year growth aligned with business objectives resulting in explosive growth for online policy sales

•Enhanced data transparency and performance metrics, enabling teams to consistently meet key performance indicators.

•Contributed to business development efforts, securing key contracts and enhancing products, including the InsCipher software platform.

•Collaborated with executive leadership to strengthen client relationships, foster a values-driven culture, and navigate rapid organizational transformation.

•Completed rebranding initiatives including Insurance Canopy allowing a scalable infrastructure allowing exponential growth in coverages and markets.

Feb 2015 - Apr 2016: Manager, Software Product Owner’s, USANA Health Sciences, West Valley, UT

•Led strategic initiatives across eCommerce, CRM, and logistics systems, serving as the Agile Product Owner for Order Fulfillment and Shipping systems.

•Directed a complete rewrite of backend enterprise systems, collaborating with architects and engineers to modernize infrastructure and enhance scalability.

•Successfully implemented third-party logistics partners and Warehouse Management Systems in international markets, including Colombia, Malaysia, Indonesia, and China.

•Championed agile transformation, introducing Scrum and Kanban methodologies, leading program-level planning, and mentoring Product Owners.

•Received USANA’s “Award of Excellence” in 2015 for leadership and innovation.

•Founded the company's first Software Product Owner department and was promoted to Manager, Software Product Owners, leading a team of four.

Dec 2013 – Feb 2015: Product Manager, Interactive Channels, Zions Bancorporation, West Valley, UT

•Led market analysis and created 5-year business cases for Personal Financial Management tools and automated tax reporting features.

•Delivered product roadmaps, user stories, and wireframes in collaboration with 6 affiliate banks nationwide.

•Presented product strategy to executive stakeholders and coordinated multi-bank initiatives.

Jan 2010 – Dec 2013: Product/Product Marketing Manager, BidSync (now Periscope Holdings) American Fork, UT

•Increased product revenue over 20x during tenure through strategic positioning and Agile execution.

•Directed product roadmaps, sales enablement, and CRM integrations (Salesforce, Marketo, VersionOne etc.).

•Led segmentation and campaign automation, delivering measurable lift in conversion and retention.

•Successfully implemented five price increases using elasticity modeling.

Nov 2005 – Dec 2009: Manager, Sales and Research Team, BidSync, American Fork, UT

•Led a high-performing sales team and simultaneously launched a critical support operations team.

•Drove CRM enhancements and custom sales tools that boosted conversion rates by 50%.

•Enabled 100% revenue growth in 2008 and over 200% in 2009.

•Initiated early product management practices that helped shape future development and marketing strategies.

Education

2007: Utah State University - BS, Psychology

•Graduated With Honors – Cum Laude

•Apprenticeship, Utah State Developmental Center – Served as direct assistant to the Supervising Psychologist

2012: Pragmatic Marketing – Practical Product Management Certification

2025: World Coach Institute – Certified Professional Coach (CPC-Life Coach)

•Pursuing my Certified Addition Recovery Coach (CAC) designation

Skills & Interests

Hands-on, people-focused, and purpose-driven—what I do outside work fuels how I lead inside of it.

•Proud husband and father of 3 emerging musicians – Watching them grow into their creativity (and yes, you can find them on social media) has been one of life’s greatest joys.

•Lifelong music lover and former amateur DJ – Music’s always been a creative outlet, and now it’s a family affair.

•Outdoor enthusiast – Camping, boating, and water sports are our go-to ways to recharge and reconnect.

•Former athlete, forever team player – Sports taught me how to lead with grit, humility, and collaboration.

•Chronic DIYer and carpentry fan – I’ve remodeled or improved every home I’ve owned—working with my hands keeps me grounded.

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