Vice President Sales Manager

NICK ROBERTS

501-***-**** *******@*******.***

www.linkedin.com/in/nicholas-roberts-5b935846/

EXPERIENCED VICE PRESIDENT OF SALES

DRIVING SIGNIFICANT RESULTS THROUGH BUSINESS INSIGHT, STRATEGIC PLANNING, AND LEADERSHIP

Accomplished and results-driven Vice President of Sales with expertise leading strategic planning, territory management, key account management, team performance, and revenue growth in the CPG and technology industries.

Expertise in building effective strategies that increase revenue while improving market share and sales effectiveness; with Kaplan Laboratory, established a national sales strategy as the company’s second employee, building sales from $6MM to $10MM in three months with placement into 2000+ stores.

A demonstrated record of success marked by a history of stellar revenue growth and operational excellence with roles with Pulsa Sensors, Kaplan Laboratory, Nestlé Purina Petcare, and Constellation Brands.

An effective strategist who leverages an unwavering commitment to excellence to build and execute innovative sales tactics, consistently delivering positive results in challenging and highly competitive industries.

Skilled in Business Development & Sales

Driving Revenue and Profit Growth

Defining Account Management Strategy

Developing Distribution Relationships

Expertise in the CPG Industry

Managing Broad Geographic Territories

Building and Leading Strong Teams

Well Versed in Market Penetration

Competing in Challenging Markets

Surpassing Performance Targets

Professional Experience

October 2022 to Present • Pulsa Sensors • San Francisco, CA Pulsa Sensors is a leading telemetry company in the gas industry. VP of Strategic Accounts

Create and manage strategic partnerships for Packaged Gas Equipment manufacturers as well as Regional/National accounts.

Established partnerships with Chart Industries and South Tek Systems to factory install our equipment on their hardware in FY ’24, doubling revenue and increasing our distributor partner network by 30%.

Created partnerships with Multiple Foodservice organizations to secure numerous MLB, NCAA, and other entertainment Venue contracts.

Regional Sales Manager

Serves as the Regional Sales Manager for the SE United States, negotiating directly with Leadership/C-Suite of 100+ clients in the region. Create strategy and content and execute all aspects of the sales cycle while growing the relationships with C-Level leaders and owners of Gas Distribution Organizations.

Expanded Customer Existing Customer Base by 75% in 18 months, leading to 4x revenue increase in SE Region in the same timeframe.

Secured multiple regional end-use accounts in FY ’23, leading to a shift in business priorities to focus on creating partnerships with other manufacturers to factory install our hardware and with corporate chain customers to gain approval for our hardware to be installed at their retail locations.

March 2022 to October 2022 • KAPLAN LABORATORY LLC / H-PROOF • Hallandale Beach, FL Kaplan Laboratory develops H-PROOF, a patented, chewable, doctor-developed nutraceutical that supports alcohol metabolism, promotes liver health, and restores vital nutrients. Vice President of National Sales

Joined the company as the second employee, building national sales strategies and standard operating procedures from the ground up. Leads vision, strategy, and execution for all facets of sales and logistics while building and strengthening relationships with C-level leaders and other stakeholders within distribution partners.

“Mr. Roberts has consistently

shown both the ability to

annually exceed sales

expectations set by the

company and continuously

deliver value to the team by

breaking down data in a

manner that is both actionable

and easy to comprehend.”

Excerpt from Review

NICK ROBERTS Page 2

Outstanding results, growing annual revenue from $6MM to $18MM in 8 months, expanding retail presence from three hundred stores to 2000 while driving increased e-Commerce activity.

Secured statewide distribution in 7 states in 10 months.

Built the sales organization, including the recruitment and hire of 8 sales employees responsible for growth within specific regions. 2018 to 2022 • NESTLÉ PURINA PETCARE • St. Louis, MO Nestlé Purina Petcare is a subsidiary of Nestlé that produces and markets pet food, treats and cat litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful, and Purina One. Consultant / Territory Manager - Purina Pro Plan Veterinary Diets Served as a trusted advisor and subject matter expert for a $300MM division, providing guidance and direction to sales representatives nationwide building business for prescription pet food and treats with veterinary practices. Traveled with territory representatives and managers to observe sales strategies and identify opportunities for improvement.

Subject Matter Expert for the SE Region in Logistics/Transportation o Created the exception report for the salesforce

Subject Matter Expert for the SE Region in PowerBI partnering with a team of business analysts to establish data analytics reports providing insight into trends and opportunities.

o Worked closely with the BA team to develop national sales reports o Trained the SE/Atlantic Region to use the national sales reports to identify their own opportunities Directed sales and consulting with veterinary medicine clinics throughout the region, training veterinarians and clinic staff on pet nutrition through continuing education events.

Doubled the territory size twice in three years, with revenue growing from $400,000 to $1.6MM by January 2021.

Introduced bonus and financial trackers that enabled the sales force to see the impact of their efforts, leading to a 30% increase in revenue over six months.

2011 to 2018 • CONSTELLATION BRANDS INC. • Rochester, NY Constellation Brands Inc. is a Fortune 500 producer and marketer of beer, wine, and spirits. The company is the largest beer import company in the nation as measured by sales and has the third-largest market share of all major beer suppliers. A demonstrated record of success and achievement, marked by a series of promotions to positions of increased influence, authority, and accountability.

2014 to 2018: Senior Field Sales Manager – Arkansas / West Tennessee Supervised a team of four marketing merchandisers while negotiating with three distributors and C-level executives throughout Arkansas and Tennessee. Overall, exercised responsibility for more than $400MM in annual revenue, facilitating monthly and quarterly business reviews with key accounts to deliver insights into wholesale and retail sales.

Ranked first in sales growth rate in the Southeast Region for every year in this role, delivering up to 12% growth. Launched up to three new products and 20 brand extensions each year.

Achieved 100% COMAC execution within Walmart locations for four consecutive years. 2013 to 2014: Category/National Accounts Manager, Strategic National Accounts - Dollar General Served as the primary point of contact for the Dollar General account, expanding account-level revenue from $14MM to $65MM in just over one year from over eight thousand Dollar General stores in 38 states via more than 60 distribution partners. EARLY CAREER

Category Analyst, Strategic National Accounts – Walmart, Constellation Brands Inc. Category Analyst – Military, Constellation Brands Inc. Commercial Sales Manager, Macadoodles of Arkansas

General Manager, Orange Sky Management

Education

Wharton Executive Education

Chief Revenue Officer School

UNIVERSITY OF ARKANSAS FAYETTEVILLE

Bachelor of Science Degree in Agribusiness Marketing and Management

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