Digital Marketing Social Media

Avni Prajapati

857-***-**** *********@*****.*** https://avniprajapati21.wixsite.com/mycv

"A results-driven Marketing Master’s student with hands-on experience in digital marketing, event management, and social media strategies. Passionate about leveraging data-driven marketing techniques to drive brand growth and engagement. Seeking opportunities to apply marketing skills in a dynamic and innovative company."

EDUCATION

Master of Science in Marketing CLARK UNIVERSITY, Worcester, MA August 2024 – Present

Bachelor’s in English Literature MUMBAI UNIVERSITY, India April 2016

Certifications & Courses:

•Google Digital Garage Course – The Fundamentals of Digital Marketing, 2020

•TEFL (Teaching English as a Foreign Language) – 220 hours, 2018

•JLPT (Japanese Language Proficiency Test) – Certified for N5 & N4 levels 2015 – 2018

•Semrush Academy Certification 2025

•Digital Marketing Certification & Simternship by Stukent 2025

SKILLS

Optional Google Ads Data Visualization (Power BI, Tableau) Market Research & Competitor Analysis

Web Design (Wix) Google Analytics 4 Event Planning & Budge Management

PROFESSIONAL EXPERIENCE

The Cambria International School & Jr College, Mumbai, India Dec 2020 - July 2024

Marketing Associate

•Led event marketing and budget optimization, achieved 20% cost savings and boosted student participation 20%.

•Analyzed consumer behavior and technology trends to adapt marketing strategies, enhancing alignment with industry shifts.

•Designed and executed digital marketing campaigns that increased brand visibility and engagement across online channels. Drove a 30% increase in social media engagement through strategic content creation and campaign management. Utilized digital marketing techniques to generate inquiries and enhance lead generation efforts for institutional programs.

•Implemented data-driven strategies, staying up to date on emerging trends in digital marketing tools and platforms.

•Optimized email marketing through segmentation and personalization, increased open rates by 15% and click-through rates by 10%.

Assistant Administrator

•Streamlined administrative processes by improving the MICM Edusprint interface for efficient record management and communication.

•Implemented digital filing systems, reducing paper usage by 30%, improving document accessibility & sustainability.

•Managed a $10,000 event budget, tracking expenses and negotiating with vendors to achieve a 20% cost reduction.

•Recognized for exceptional conflict resolution skills and contributing to a positive work environment.

•Proficient in Microsoft Excel for budgeting, tracking resources, and creating detailed reports.

Trinity Technolabs Pvt Ltd, Gujrati, India June 2018-Oct 2020

Business Development Executive

•Led social media marketing campaigns and conducted market research to optimize online presence and increase site traffic by 35%. Designed and created visual assets for digital campaigns, including social media graphics, email templates, and video content.

•Performed competitor analysis and market research to inform business strategies and identify opportunities for growth. Contributed to creative marketing initiatives, resulting in a 12% increase in website traffic and improved online visibility.

Praja Surgical, Panvel, India Jan 2017- March 2018

Office Executive

•Developed and maintained client relationships, providing key insights into product features and market positioning.

•Created marketing strategies to highlight product features and increase brand awareness in a competitive market.

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