Machine Learning Digital Transformation

ASMAA SHAHID

+1-571-***-**** • USA • ****.*********@*****.*** • https://www.linkedin.com/in/asma-shahid/ PROFILE SNAPSHOT

Analytical Visionary with 9+ years of hands-on experience in driving growth through successful digital transformation strategy, product development, problem solving and KPI-driven decision making. Proficient in implementing UX/UI principles to deliver the best user experiences that drive engagement and product success. PROFESSIONAL SKILLS

Market Research • Agile Software Development • Requirement Analysis • Pricing Models • Wireframes • FSD specification document • Vendor Onboarding • AWS Cloud Knowledge • Data Visualization (Power BI) • SQL/ETL • Jira/Confluence • Process Modeling • MS Word/Excel • Data Analytics • User Acceptance Testing • Test Cases Planning • API’s Understanding. EDUCATION

Master of Science (Business Analytics) Mason Business School (USA) Aug22-Aug23 Relevant coursework (Artificial Intelligence •Machine Learning • Alteryx • Statistical Inference • Python • Optimization • Heuristic Algorithms • Data Engineering).

Bachelor of Business Administration (Finance) Iqra University (Pakistan) Sep06-May10 EXPERIENCE

Product Owner Origami Studios New York (Oct23-Current) Project I

• Designed a compliance-driven digital transformation strategy for a New York-based ramp provider, automating case management and rental processes, compliant with HIPAA due to their work with Veteran Affairs hospitals and insurance companies.

• Modeled efficient workflows from case entry to installation completion, focusing on automating manual processes. Recommended the development of an admin panel for internal teams, web portals, and separate mobile apps for installers to enhance inventory management, including lot number tracking for damaged and new items.

• Suggested the integration of various APIs, including Epicor ERP and configurator APIs, to facilitate data fetching and synchronization across the admin panel, web portals, and mobile apps for both iOS and Android versions.

• Managed detailed user stories and FSD specification document with two-week sprint development cycles and held daily stand-up to meet project milestones smoothly.

• Collaborated with technical teams during the R&D phase to review business logic/code for the configurator portal and provided the client with a detailed understanding of the new tech stack. Project II

• Managed end-to-end agile development lifecycle of a web-based AI platform, guiding SME business interactions through advanced analytics, virtual meeting capabilities resulting on 15+ new features.

• Conducted requirement gathering sessions with the team to refine product with management of backlog items and prioritization.

• Developed strategic pricing subscriptions initially for 2-tiered subscription models tailored to market demands, based on comprehensive market research and competitor analysis.

• Collaborated with cross-functional teams to refine AI scripts and enhance platform functionality, employing continuous testing and optimizing the GPT API's user interaction.

• Led wireframe discussions to conceptualize and visualize the platform's layout and functionality aligned with UI/UX. Consultant-Digital Transformation Jazz Telecommunication Full-Time (Dec20-Aug22)

• Understood UNICEF’s requirements for scalable cloud compliance with government constraints on data sovereignty. Led the migration of government departments to Cloud, an HCI-based infrastructure. This hosting of entire infrastructure including redundant storage, solar-powered backup, and high-performance computing, the initiative saved millions in infrastructure costs over the next 10–15 years.

• Secured a 24-month contract by leading the response to the UN's RFP for digital solutions (Cloud, GSM, and Data connectivity). Created a multi-tiered pricing strategy within the RFP, effectively balancing competitiveness with profitability, which positioned the company as a preferred partner for future opportunities.

• Introduced digital products like Field Force Management, a digital platform to empower sales teams to track performance metrics and revolutionize workforce management for smooth field operations. Commercial Experience Jazz Telecommunication Full-Time (Apr17 – Dec20)

• Built out the data and reporting infrastructure using advanced SQL and Power BI for CRM system, which handled customer data of 69M across service centers, call centers, and mobile plan users.

• Enhanced CRM dashboard features, particularly customer billing and value-added services (VAS), improving operations and customer experience.

• Created test plans, developed user stories in JIRA, guiding feature development and prioritization of commercial mobile apps that allowed users to subscribe to different mobile plans, health insurance and financial services.

• Conducted User Acceptance Testing (UAT) to validate the functionality of new software, and plans, to provide an exceptional commercial experience.

Associate Product Manager Dream Merchants Full-Time (Jul 12 – Mar17)

• Developed product roadmaps through market research and user interviews, analyzing consumer preferences, and market trends.

• This analysis identified uncovered areas and regions with lower sales, allowing for targeted improvements.

• Conducted pre- and post-campaign sales analysis, using detailed reports and dashboards to measure ROI and evaluate the effectiveness of marketing strategies. Presented these insights to clients, including Coca-Cola and Unilever, to demonstrate the impact of product-marketing campaigns.

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