Product Development Management

KURT E. BULAWA

SENIOR, PROGRAM MANAGEMENT & GROWTH STRATEGY

****.*.******@*****.*** 720-***-**** Denver, CO https://www.linkedin.com/in/kurtbulawa SUMMARY

A mission-inspired, customer-centric, and P&L-minded member of the team modernizing Product Management and Growth Strategy functions that develop digital products, spearhead innovations, and drive integrated growth strategies within Fortune 500 and P/E-backed firms. Oversees the entire product lifecycle from inception to market success including functions of: Product Vision & Strategy; Market Analysis & Customer Insights; Product Development; Launch Excellence and Customer Success; Financial Analysis; Team Leadership & Mentorship; and Thought Leadership & Industry Presence. P&L management up to

$300M, holds 7 issued U.S. Patents with 8 additional patents-pending, earned International M.B.A./Engineering degrees, and international expatriate assignments in Asia. Practice in B2B/B2C markets within Public Safety, GovTech, Public Health, Healthcare, HealthTech, Payments, FinTech, and Financial Services spaces. EMPLOYMENT HISTORY

CDW, Chicago, IL 1/2024 – 4/2025

Lead, Product and Delivery Strategy (Contract: 1+ Yr. Term) Transitional operator role accepted to organize a Center for Disease Control (CDC) $60M SaaS platform modernization effort for the U.S. and its Territorial Public Health Departments virus surveillance capabilities in anticipation of future viral and pandemic outbreaks. Established a MVP strategy, long-term roadmap, product development processes, and delivery organization structure and culture to sustainably execute from concept to pilot launch with urgency. Launched 3 months later than committed due to administration transition from 2024 election

• Created a vision from research, competitive intelligence to build a roadmap leveraging generative artificial intelligence

• Led a 60 FTE project team with research, design, engineering, product management, SAFe Agile Scrum

• Produced a 3-year roadmap with prioritization schedule of initiatives to modernize and deprecate legacy systems

• Launched modernized system, HL7 (EMR/HER/FHIR) in AWS/Azure cloud after 3 prior failed attempts by other contractors Lexipol, Dallas, TX 11/2022 – 10/2023

Lead, Product and Strategy (Contract: 1 Yr. Term)

Transitional operator role recruited by P/E for a GovTech company in the Public Safety and Healthcare space 2-yrs into its P/E cycle (w/ GTCR). Goal was to install a robust product development and delivery process, create a 3-yr market-based, product strategy, and coach existing product team members. Focused on generative AI innovation, infrastructure modernization through detailed strategy planning and segmentation to thoughtfully allocate investment.

• Coached a professional, high-performing, and accountable Product-Led Growth (PLG) team of 6 FTE

• Built a growth strategy through leading a rigorous, data-driven analytics and strategy planning effort

• Installed best-practice processes, tools, and oversight to effect investment capacity prioritization, alignment, transparency

• Delivered a platform, and SaaS and artificial intelligence roadmap for 3x EBITDA growth via build and M&A targets PPLSI [dba. LegalShield], Ada, OK 10/2021 – 9/2022 Principal, Product Manager for Growth Strategy (Contract: 1 Yr. Term) Transitional operator role recruited and placed by P/E within a SMB LegalTech and Cyber Security services provider 5-yrs in its latest P/E cycle (w/ Stone Point, MidOcean). Goal was to peak valuation to transact the company within 12 months by developing new platform-as-a-service channel requirements for international expansion and D2C products to maximize product-market fit and LTV:CAC. Inflation and geopolitical events (RUS/UKR) tempered investor valuations triggering Board of Director’s pivot to a

‘hold’ status and CEO change.

• Reshaped the product strategy via planning and market research to enhance the company valuation through prioritization

• Drove AI/ML and PaaS strategy for U.K. expansion of a legal services venture valued first year at $13M top line

• Negotiated 3-year $20M strategic distribution agreements with top-tier banking and internet marketing partners

• Acquired a U.K. $7M reputation management firm, Yourself Online, to integrate into the PPLSI cybersecurity portfolio

• Added $150M in enterprise valuation in 12 months and partnered with Goldman Sachs on pitch deck M&A for offers

• Championed Q1 2023 asset acquisition to internalize critical portfolio capability that generated 15% EBITDA favorability FIS/Worldpay, Jacksonville, FL 8/2019 – 9/2021

Lead, Product Manager for Payment Ventures

Transformation opportunity for a Fintech Payments processor to redefine, reconstruct, and launch a lethargic $50M platform of multi-acquirer, merchant payment CP/CNP point-solutions. Goal was to offer broad SMB payment services for emerging merchant segments via both internal and integrated 3rd party gateway API services.

• Led a small team to build strategic direction from market intelligence, regulatory requirements and business case justification

• Developed SaaS-based features eWallet, Text-2-Pay, eReceipt, eInvoice via build and partner with annualized value at $15M

• Allocated $7M of annual budget to return $55M direct and $800M in shadow P&L value annually

• Worked with a 45 FTE offshore development and program management team in India to execute on the product roadmap Kaiser Permanente, Denver, CO 8/2014 – 8/2019

Senior Manager, Product Strategy, Innovation and Digital Transformation Transformation opportunity reporting to the Chief Strategy Office at an integrated healthcare insurance payor and provider in a highly regulated, non-profit (501c3) environment. Goal was to transform the portfolio to drive a revamped digital and patient- centered experience with new product innovations that balance membership objectives in anticipation of the Affordable Care Act.

• Constructed a prioritized strategy via financial analysis and customer insights, and executed with strategic partnerships

• Launched new products: patient kiosk, telehealth, text-a-doc, dental services, billing view, and EMR/EHR auto-processing

• Established new digital channels of virtual care delivery that enhance key performance indicators UX/CX satisfaction by 5%

• Launched first regional HIPAA compliant Oral Healthcare LOB through a $17M Delta Dental JV partnership post A/B testing

• Created HCD user experience, journey mapping, product portfolio, and positioning for strong CRM and NPS of 92% Walmart, Bentonville, AR 3/2013 – 8/2014

Lead, Product Management, Innovation and Digital Strategy for Consumer Financial Services Transformation opportunity for a high margin but growth-stagnated $1.2BN Financial Services P&L. Goal was to advance a retail consumer relationship strategy, thus LTV, to defend against competitive Amazon pressure by offering a value proposition via SaaS interface of banking services on an integrated platform: checking/savings, money transfer remittances, payments, money order, prepaid/credit card, and check cashing with APIs to Walmart’s Health&Wellness Healthcare platform.

• Assessed build, buy, borrow options to execute a new portfolio of consumer services, measured performance via KPIs/OKRs

• Built and aligned on a $20M investment business case for a new SaaS platform to integrate all 3rd party bank services

• Launched a retail portfolio of new consumer financial services in 6-9 months in collaboration with retail operations

• Drove new product revenue of $235M and achieved 50% of the domestic remittance market share within 180 days of launch Western Union, Denver, CO 10/2006 – 3/2013

Leader, Product Management and Strategy for Global Payments Turnaround opportunity of a $300M P&L attenuating at ~18% YoY for a global consumer payment and prepaid products business that sports the company’s highest EBITDA. Goal was to identify the market friction and hemorrhaging, rebuild the tech-stack with

“0–1”/“1–N” solutions that revamp the customer experience, pricing, sales, and distribution channels.

• Developed go-to-market strategy (GTM) with voice-of-the-customer (VoC) and delivered concept-to-launch commercialization

• Built a $6M investment business case and financial model to digitally transform the portfolio, platform and UI/UX

• Realized 30% operational efficiencies with self-service in client implementation automation continuous improvement

• Executed a $12M global service and brand relaunch through targeted retail and digital product marketing

• Resuscitated $300M payments business turnaround of 22% in volume, 16% in revenue, and 9% in margin Motorola, Chicago, IL, Product Management and Telecommunications Systems Engineering EDUCATION

Master of Business Administration (MBA) International Business, DePaul University, Chicago, IL Bachelor of Science in Electronics Engineering Digital Systems, DeVry University, Chicago, IL VALUES &QUANTITATIVE SKILLS

Core Values: Work Hard, Really Hard Keep Your Word Help Others Have Fun Doing It Core Skills: Critical Thinking Problem Solving Executive Communications Stakeholder Management Storytelling

Contact this candidate