Marketing Manager Public Health

Heather Drahota

Madison, Nebraska

*********@*****.*** 402-***-****

Professional Summary

Experienced leader with a track record of supervising high-performing teams, coordinating across departments, and delivering measurable outcomes. Proven expertise in cross-functional leadership, strategic planning, and stakeholder engagement. Adept at leveraging technology and innovative approaches to optimize program performance and outcomes. Notable Achievements

- Created a successful Worksite Wellness Program implemented by 8 area businesses, surpassing the initial goal of 5.

- Developed a breast cancer awareness campaign that increased mammography navigation by 10% year- over-year.

- Executed effective media campaigns using Canva and Clipchamp, leading to a 12% increase in colon cancer screening kit distribution.

- Successfully marketed 4 community health classes, achieving 100% enrollment for each class. Core Competencies

Program Management: Project leadership, process improvement, budgeting, quality improvement Public Health Expertise: Emergency preparedness, health campaigns, community outreach Technical Skills: Microsoft Office Suite, Canva, website management, MailChimp, Google Workspace Communications: Grant writing and reporting, stakeholder engagement, performance reporting Professional Experience

Elkhorn Logan Valley Public Health Department – Norfolk, NE October 2009 – June 2025

Program and Marketing Manager

October 2014 – June 2025 (position ending in June

- Led public health programs across a 4-county region, improving service delivery and public awareness.

- Supervised up to 6 staff and managed budgets totaling approximately $1M annually across seven health initiatives.

- Developed and executed marketing campaigns to promote public health priorities.

- Identified and integrated new technologies to improve program efficiency and data reporting.

- Prepared detailed cost proposals and program performance reports for executive leadership and public boards.

- Engaged stakeholders to secure support and enhance program impact. Emergency Response Coordinator

July 2013 – October 2014

- Designed and implemented crisis communication strategies for regional public health emergencies.

- Fostered collaborative relationships with emergency responders and healthcare systems to improve response coordination.

- Served as Operations and Logistics Manager during emergencies, including the 2014 Northeast Nebraska Tornado Outbreak and the COVID-19 pandemic.

Substance Abuse Prevention Coordinator

October 2009 – July 2013

- Directed marketing and public relations campaigns promoting substance abuse prevention.

- Launched targeted media efforts to raise community awareness.

- Recruited and built partnerships with local organizations to strengthen outreach and education programs.

Education

University of Nebraska-Lincoln

Bachelor of Science – Business/Financial Management May 1999 Certifications & Professional Development

- Board President, Norfolk Family Coalition (Present): Provide strategic direction and oversight for family and community health services.

- Graduate, Leadership Norfolk

- Planning & Project Management Essentials – SkillPath Training

- Excelling as a Manager or Supervisor – SkillPath Training

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