Business Development Go-To-Market

DAVID ABBOTT

VP OF SALES & BUSINESS DEVELOPMENT

Murfreesboro, TN • 615-***-**** • *****@***********.*** • linkedin.com/in/david-abbott-2644888/ Strategic sales and business development leader with 15+ years of experience launching and scaling high-growth initiatives and crafting go-to-market strategies that align product potential with market demand to drive multimillion-dollar revenue growth.

• Adept at building high-performing sales organizations from the ground up, with proven success in recruiting top talent, fostering a culture of accountability, and equipping teams with the tools and messaging needed to exceed aggressive growth targets.

• Combines deep consultative selling experience with financial and operational insight to structure complex deals, navigate ownership transitions, and drive value-based outcomes for clients ranging from small businesses to enterprise-level buyers and stakeholders.

• Excels in forging strong cross-functional partnerships across finance, operations, marketing, and product teams to drive end-to-end sales execution, streamline processes, and ensure consistent delivery of customer-centric solutions that maximize profitability. AREAS OF EXPERTISE

Sales Leadership Strategic Planning & Direction Sales Strategy Development Revenue & Profit Growth Strategy Business Development Strategic Partnerships & Alliances Sales Prospecting & Closing P&L Management Customer Relationship Management Key Account Management Sales Forecasting & Budgeting Consultative Sales & Solution Selling Market Analysis & Insights Contract Negotiation & Management Sales Enablement & Training Process Optimization Customer Acquisition & Retention People & Team Leadership CAREER HIGHLIGHTS

• Led go-to-market execution for a sustainable packaging startup (Hyperion) through a consulting partnership, driving $5M in growth by spearheading sales, marketing, customer outreach, purchase behavior analysis, and target market identification.

• Directed a team of 8 sales professionals and consistently achieved an average of 118% of the annual quota at AT&T by tailoring one-on-one coaching strategies based on individual strengths, motivations, and sales challenges.

• Drove 55% YoY business growth at Focus OneSource by independently generating leads, initiating consultative meetings with HR professionals, and securing new client contracts for comprehensive HR and payroll solutions tailored to small businesses.

• Grew the new service line at LWBJ from zero to $225K in annual recurring revenue by identifying key market segments, generating qualified leads, and securing long-term client engagements.

• Achieved Winners Circle Club honors 4 times at St. Jude Medical by consistently exceeding sales targets with annual revenue growth surpassing 20% across a multistate territory that included Iowa, Nebraska, and eastern South Dakota. PROFESSIONAL EXPERIENCE

HPX ADVISORS, Nashville, TN

National Sales Director Apr 2024 to Present

• Drove national sales strategy for Hyperion, a startup in the personal care industry contracted through HPX Advisors, and successfully scaled revenue from zero to $5M in annual sales within 6 months through targeted market penetration and channel expansion.

• Collaborated cross-functionally with manufacturing to manage inventory planning, partnered with finance to develop competitive pricing strategies, and aligned with marketing to craft compelling messaging and support materials that fueled accelerated sales growth.

• Oversaw all aspects of sales team development by recruiting, onboarding, and training high-performing sales professionals, including hiring the first salesperson in December and initiating onboarding for 3 additional team members to support nationwide growth. Business Broker Jan 2019 to Jan 2023

• Earned certification through the International Business Brokers Association (IBBA) in 2019 and applied professional training to guide clients through all phases of the business sale process, including valuation, marketing, negotiations, and closing.

• Closed 13 successful transactions ranging from $250K to $2M by identifying qualified buyers, structuring deals that met client objectives, and navigating complex financial and legal requirements to ensure smooth and timely deal execution. AT&T, Nashville, TN

Senior Sales Executive Jan 2014 to Mar 2024

• Identified and pursued new business opportunities by promoting AT&T’s portfolio of fiber, network security, hardware, and enterprise connectivity services to corporate clients, consistently exceeding sales quotas.

• Mentored and led a team of sales professionals by providing coaching, performance feedback, and sales strategy guidance, earning recognition for surpassing corporate targets and driving sustained growth across key verticals.

• Partnered with business owners and IT leaders to coordinate installation timelines, manage service logistics, and ensure seamless deployment of networking solutions aligned with client operational needs and infrastructure readiness.

• Advised 100+ small businesses in a year by analyzing financial statements, identifying inefficiencies in productivity and cost structures, educating owners on financial literacy, and recommending solutions that reduced labor costs and improved productivity. FOCUS ONESOURCE, West Des Moines, IA

Business Development Manager Jan 2011 to Jan 2012

• Collaborated with a cross-functional internal team, including health insurance specialists and administrative personnel, to streamline onboarding workflows and ensure accurate execution of benefits, compliance, and payroll documentation for new clients.

• Promoted Focus OneSource’s full suite of PEO services to small business owners across Central Iowa, building trust and credibility by addressing HR pain points and delivering scalable, cost-effective workforce administration strategies. LWBJ, West Des Moines, IA

Business Development Manager Sep 2008 to Jan 2011

• Developed and executed a comprehensive go-to-market strategy for a proprietary business succession offering, positioning the firm for growth within a competitive CPA services landscape across the Midwest.

• Partnered with senior leadership and marketing teams to design client-facing materials, including presentations, brochures, digital content, and a targeted CRM system that supported strategic outreach and lead nurturing.

• Delivered high-impact presentations to influential audiences of attorneys, accounting professionals, and business owners, driving awareness and interest in succession planning solutions throughout Iowa and surrounding regions. GEORGE S. MAY INTERNATIONAL, Park Ridge, IL

Executive Analyst Sep 2007 to Sep 2008

• Conducted on-site assessments of privately held businesses across the US to identify operational inefficiencies, financial weaknesses, and leadership gaps, developing tailored strategic plans to address challenges and drive measurable performance improvements.

• Secured formal management consulting engagements with 72% of the 93 companies visited by building trusted advisor relationships with owners and executives and presenting tailored business improvement strategies with a focus on profitability and scalability.

• Spearheaded the expansion of the firm’s valuation services as one of four designated specialists, contributing to new service development, client education, and market outreach to strengthen the firm’s advisory offerings. EDUCATION

Medical Device Sales Representative • ST. JUDE MEDICAL, St. Paul, MN EDUCATION

Bachelor of Science (BS) in Finance • Bob Jones University • Greenville, SC

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