TRACY KEENAN-DUFFY
Half Moon Bay, CA 530-***-**** **********@*****.***
Full Cycle B2B & B2C Sales Business Development Retail Management
Dynamic, customer-centric Business Professional with 17-year portfolio of success driving daily business operations, B2B & B2C sales, account management, and people leadership functions primarily within the home building supply & design industry. Seeking new, challenging role in field of expertise.
-Reputation for exhibiting outstanding professionalism and integrity; well-versed in delivering world-class customer service to optimize sales, maximize repeat business and referrals, and build robust customer bases.
-Finely honed leadership, relationship-building, decision-making, communication, analytical, and problem-solving skills.
-Proven ability to communicate and collaborate effectively with internal & external stakeholders at all levels.
-Instrumental in generating revenue, boosting sales volume, and driving significant business growth.
-Adept at prioritizing, multi-tasking, and pivoting to adapt to ever-changing work environments.
-Equal ability to perform autonomously, as a team leader, and as a supportive team player.
-Technically proficient in: MS Word, Excel, PowerPoint, Teams, Office 365, Salesforce.
-Big-picture business strategist, with solid hands-on tactical execution skills.
-Polished negotiator; expert relationship-builder.
CORE COMPETENCIES
B2B & B2C Sales Business Development Account Management Strategic Sales Planning & Execution
Consultative Selling Contract & Pricing Negotiations Vendor Relations CRM Updates
Team Leadership Mentoring & Training Customer Relationship Management
Customer Service Design Center Management Retail Management
PROFESSIONAL EXPERIENCE
ACE HASSETT HARDWARE, Half Moon Bay, CA 2019-2022
Assistant Manager
Reported directly to Store Manager, tasked with overseeing store operations, managing customer service efforts, and meeting with Sales Representatives to discuss potential new merchandise. Supervised, mentored, trained, and evaluated performance of 25-40 store employees.
-Succeeded in reducing shrink 20% by instituting new procedures that reduced costly errors made by previously failing to verify custom orders that had no return/exchange policies.
-Earned rapid promotions from Cashier to Paint Manager and Assistant Manager based on positive, can-do spirit.
-Completed DISC Management program, which enabled better communication with all team members.
3 DAYS BLINDS, Irvine, CA 2017-2019
Sales Design Consultant
Met with prospective clients and conducted 2-hour consultations in their homes or businesses; designed and sold window coverings that resolved issues with glare, light control, and privacy.
-Managed end-to-end sales process and delivered world-class customer service to maximize repeat and referral business.
-Generated average of $70K per month in revenue.
YUBA CITY FLOOR COVERING, Yuba City, CA 2010-2017
Sales Manager / Design Consultant
Oversaw daily sales operations, and designed and specified products for contractors, architects, residential customers, and showroom display. Hired, trained, and supervised 4 people. Reported directly to the owner.
TRACY KEENAN-DUFFY
Page 2 530-***-**** **********@*****.***
PROFESSIONAL EXPERIENCE
YUBA CITY FLOOR COVERING, Yuba City, CA 2010-2017
Sales Manager / Design Consultant, continued
-Produced average of $80K+ in net sales volume per month; negotiated prices, terms of sale, and service agreements.
-Selected, promoted, and drove sales of products for in-stock warehouse and showroom product displays.
-Measured, drew floor plans, designed, quoted prices, credit terms, and other bid specifications for both residential and commercial projects.
-Brought in $1.2M out of company’s total sales revenue of $4.3M in FY12.
SILVERADO BUILDING MATERIALS, Sacramento, CA 2009-2010
Design Center Manager / Sales Representative
Drove B2B sales of building materials such as hard-scape, natural stone, pavers, brick, and masonry veneers, and served as liaison between Outside Sales and 40 accounts with local architects, landscape designers, masonry builders, and contractors. Supervised 3-member team. Provided designs and estimates for wide range of projects.
-Worked with new and existing customers to identify specific products and services to meet their individual design needs.
-Responded to customer inquiries, suggested design ideas, and quoted prices, credit terms, and other bid specifications.
-Secured $65K+ in new account sales in < 6 months of hire.
TWIN CITIES FLOOR COVERING, Yuba City, CA 2005-2009
Sales Associate
Leveraged consultative selling approach to maximize sales results on inbound calls, and served as liaison with 18 contractor, builder, interior designer, and architect accounts.
-Generated 15-30 new sales leads per week, brought in average of $40K in net sales volume per month, and ranked consistently Top 20% performer.
EDUCATION, TRAINING & CERTIFICATIONS
Undergraduate Studies Gavilan Community College, Gilroy, CA
DISC Training; NKBA Certified, Floor & Window Covering Certifications
High School Diploma High School Name