TOOLS & P LATFORMS
Facebook Ads
Google Ads
Canva
Capcut
Adobe Illustrator
Photoshop
After Effects
Asana / Monday
SKILLS
Branding
Crafting logos, brand identity,
and cohesive guidelines to
strengthen brand presence.
Planning and executing targeted ad
campaigns on Meta (Facebook/Instagram)
and Google Ads.
Digital Marketing
Creating and managing content calendars,
developing strategies to grow engagement,
and analyzing performance.
Social Media Strategy
Designing social media posts, motion
graphics, videos, reels, and print
materials like brochures and catalogs.
Graphic Design
GRAPHIC DESIGNER.
MediaGuru.
July 2021 - April 2022. (Remote)
Managed visual content for four client accounts, ensuring brand consistency. Designed print and digital materials, contributed to website updates, and improved brand cohesion.
Designed dynamic digital graphics for Instagram, Facebook, and LinkedIn, including stories, reels, posts, and motion graphics. Created impactful print materials, managed a publication calendar, and evaluated monthly performance to set future objectives. GRAPHIC DESIGNER & CONTENT MANAGER.
Airbag.
January 2022 - January 2023 (Remote)
FREELANCER.
Ongoing
Specialized in brand identity design, including logos, color schemes, and social media visual.
Developed the brand's identity and online presence by managing social media accounts.
Ran successful Facebook and Google Ads campaigns.
Curated product catalogs and optimized strategies through weekly feedback sessions, reporting directly to the CEO.
MARKETING & CONTENT MANAGER.
Hogar Médico.
May 2022 - March 2025 (Remote)
Hi there! I'm Arlin Valera, passionate about branding and creating captivating visual content, both graphic and print. I also have experience in developing impactful marketing campaigns and strategies.
In my free time, I enjoy exploring new design tools, staying inspired by fresh trends, and cherishing moments with family and friends. Let's connect!
********@*****.***
linkedin.com/in/arlinvalera
behance.net/arlinvalera
PORTFOLIO
San Francisco, CA.
LOCATION
P HONE #
Spanish & English
LANGUAGES
EX PERIENCE
Arlin Valera
Outdoor activities
Traveling
Jewelry making
Sports
DIY projects
Nature
INTERESTS
EDUCATION
Industrial Design Degree
Instituto Tecnológico de
Estudios Superiores de
Monterrey.
Campus Monterrey, N.L. México.
Adaptable
Organized
Creative
Connected
Responsible
Growth-Oriented
PERSONAL
VALUES