Data Analyst Marketing

Resume

Jamal E. Vann

**** ***** ********* #** • Bronx, NY 10466

*****.******@*****.*** • C 917-***-****

Direct Marketing Data Analyst

With over 10-years of experience in project management and marketing, I excel in fast-paced environments, managing multiple projects and ensuring seamless team collaboration. My strong communication skills and proactive problem-solving mindset align diverse teams and drive exceptional results. I am adept at risk management and performance monitoring, ensuring projects are delivered on time and within scope. I thrive in dynamic settings, continuously refining settings, continuously refining workflows to improve efficiency and team collaboration.

SELECTED COMPUTER SKILLS

Windows OS ~ MS Word ~ MS Excel ~ MS PowerPoint ~ AdMeasure (CRM Proprietary Software at Universal McCann) ~ Kantar Strategy (CRM Proprietary Software at Universal McCann) ~ MicroStrategy (CRM Proprietary Software at Apple Inc.) ~ Zinc (CRM Proprietary Software at Apple Inc.) ~ Salesforce.com ~ Google Analytics ~ MS Access ~ SQL Server 2012 (Certificate) ~ Tableau 9.0 (Certificate) ~ Nexus Campaign Management Tool (CRM Proprietary Software at Amex) – Nexus 2.0 (CRM Proprietary Software at Amex) ~ Meredian (CRM Proprietary Software at Amex) ~ Marketingforce (CRM Proprietary Software at Amex) ~ MS Editor American Express • New York, NY • 8/2022 – 10/2022 (Worked Remotely) Marketing Manager, TLS (Travel & Lifestyle Services) (Independent Contractor)

• Assisted in the delivery of compliant and customer first campaigns that drove Amex Travel awareness and engagement among American Express Card members.

• Managed internal compliance submissions for travel marketing and servicing landing pages.

• Conducted Quality Assurance across email, AmexTravel.com homepage and paid media channels. Audible • Newark, NJ • 3/2022 – 5/2022 (Worked Remotely) Digital Campaign Manager (Independent Contractor)

• Scheduled content across key discovery touchpoints in the apps.

• Leveraged segmentation for laser-focused targeting.

• Set up placements in Audible-owned communications channels.

• Maintained a fresh and relevant app discovery experience across a variety of cohorts. Jackson Hewitt • Bronx, NY • 10/2016 – 5/2017; 10/2018 – 3/2020 (COVID-19 gap); 2/2022 – 3/2022 Marketing Consultant (Independent Contractor)

• Helped bring in new customers from rival competitors H&R Block and Liberty Tax with the offering of faster refunds, accurate tax service and benefits for referrals.

• Consulted with marketing vendors to organize campaigns through text messaging, email, direct mail and phone calls resulting in 50-75 new customers for the 2017 and 2018 tax season.

• Created advertising plan for tax school in which prospective students would be offered a discount on tax services and a chance to become a Franchisee operating their own tax office. American Express • New York, NY • 8/2015 – 4/2016

Marketing Analyst, Customer Marketing & Engagement (Independent Contractor)

• Managed end to end execution for marketing campaigns via direct mail, email and internal site channels.

• Organized content of creative assets for campaigns ensuring timely implementation of legal updates and consistency across channels.

• Acted as Primary Point of Contact with compliance and legal partners to drive adherence to all applicable rules and regulations.

Resume

• Worked closely with Marketing Managers, Production Managers and Product Teams to align campaign timelines and coordinate changes to creative assets.

• Helped Product Teams and Marketing Managers forecast monthly enrollments of small businesses by different channels: eNL (electronic News Letter), direct mail, email, banners and brc (business replay card).

• Identified monthly and ytd (year to date) source codes through ctr (click through rate) to determine each offer which small business was eligible for.

• Assisted LOC (Lending On Charge) group in reaching their goal of 64,000 enrollments of small businesses in 2015.

SGV Marketing Inc. • New York, NY • 5/2015

Account Executive

• Pitched 60-90 customers on a daily basis regarding the benefits of Verizon FiOS.

• Assisted the various team leaders in reaching their weekly sales quotas. Various Companies • Bronx, NY • 1/2014 – 5/2015

Marketing Consultant (Independent Contractor)

• Maintained and managed direct marketing campaigns.

• Proactively monitored all campaigns for both delivery and performance.

• Recommended appropriate campaign optimizations when applicable.

• Assisted in providing strategic guidance to clients in support of the full life cycle of direct marketing campaigns.

@radical.media • New York, NY • 12/2013

Marketing Researcher (Independent Contractor)

• Researched the lasting impact socially, economically and environmentally on Qatar and the Middle East.

• Examined the three-year strategic plan (2012-2015) and the successful delivery of the World Cup games. Apple Inc. • New York, NY • 11/2012 - 2/2013

iAd Ad Trafficker (Independent Contractor)

• Performed daily analysis and prepared status reports for client review in determining effectiveness of advertising campaigns based on reaching specified campaign milestones.

• Successfully targeted several unique market segments within the United States and abroad including Latin America, England, Germany, Japan and Australia.

Universal McCann • New York, NY • 2/2012 - 5/2012

Research Manager

• Launched a project that tracked and captured data for the HGTV account; created several successful prototypes targeting audiences based on key measures including median age and average household income.

• Worked with competitive system (Kantar Strategy) to track share of market (SOM) related to sales data for L'Oreal account.

• Created spreadsheets using MS Excel for monthly reports to L’Oreal clients regarding usage in magazines, newspaper ads and radio/television spots.

MRM Worldwide • New York, NY • 7/2007 - 2/2012

Manager, Data Solutions

• Assigned specific direct mail (DM) jobs to selected vendors, resulting in $1M in revenue generation annually.

• Assisted the Verizon data and marketing clients with targeting segments and selection criteria for qualified leads.

• Facilitated the project management of 8-10 direct marketing and email campaigns on a monthly basis. EDUCATION

Bachelor of Business Administration • Major: Marketing • Howard University • Washington, DC

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