Product Management Marketing Manager

David Callahan

************@*****.*** • 908-***-**** Linked In Profile: www.linkedin/dcallahan425 PROFESSIONAL SUMMARY

Exceptional leader of Channel, Market and Product management programs with over 20 years spent enhancing revenue and increasing profitability. Proven contributor to multiple B2B organizations focused on Manufacturing, Industrial and Safety market segments. Consistent ability to deliver organic growth in product lines exceeding $200M annual revenue by leading diverse teams to peak performance. CORE COMPETENCIES

Product Category Strategy Management Cross-Functional Leadership & Collaboration Private Brand Development Global & Regional Market Development Plans New Product Launch Campaigns Key Account Strategy Management Sourcing & Cost Reduction Plans CRM & Sales Enablement Tools Competitive Analysis & Benchmarking Sales Training & Development EMPLOYMENT

Sr. Product Line Growth Manager Cincinnati, OH

Cintas Corporation May 2024 - Mar 2025

Industrial launderer with over 1 million customers and $10B annual enterprise revenue. Market leader focused on Uniform Rental, Facility Maintenance and First & Aid Safety products and services.

● Responsible for two Product Development Managers and fiscal results of Safety product line.

● Strategy owner for product assortment for Amazon national account program. Specified preferred solutions, and negotiated supplier price deviations, leading to $3.5M in first year revenue.

● Developed a Sales Engagement program to align expectations for field sales support from suppliers. Defined strategy, executed rollout, and developed all program tracking metrics. Market Development Manager Wilmington, DE

DuPont Water & Protection Group Jun 2022 - Mar 2024 Diversified manufacturer of raw materials designed for use in Personal Protection Equipment (PPE) for both Industrial (Chemical, Thermal, Mechanical) and Controlled Environment end use applications.

● Collaborated with internal stakeholders by region to support a global licensee network, for thermal and mechanical protection solutions, including early access to a technology innovation pipeline.

● Program Leader for new product initiatives with Kevlar® yarn and Nomex® gloves. Sponsored project, from Stage-Gate Review through wear trials, and led regional launch plans. Marketing Manager, Channel & Value Chain Richmond, VA DuPont Water & Protection Group Apr 2019 - May 2022

● Developed marketing programs to support distributor and value chain partners. Channel program leader for North America garments line including Tyvek® and Tychem® protection solutions.

● Strategy owner for new product launches, co-op marketing, digital campaigns, event marketing, sales training, content development and other field sales engagement plans. Associate Director, Channel Marketing Iselin, NJ

Ansell Healthcare Products Jun 2016 - Dec 2018

Global manufacturer and supplier of PPE designed for Industrial, Healthcare and Life Science workers.

● Developed targeted growth plans, through collaboration with Channel Sales leaders, to execute Account Based Marketing initiatives in line with North America channel management strategy.

● Focused on key accounts (Fastenal, Thermo Fisher, Vallen, WW. Grainger, etc.) and end user targeting initiatives, lead generation campaigns, training and sales growth incentive plans. See Next Page

David Callahan / (cont.)

Associate Director, Vertical Business Development Iselin, NJ Ansell Healthcare Products Nov 2014 - May 2016

● Region business development leader for Metal Fabrication and Automotive segments.

● Facilitated engagement at target end user accounts, working with sales and technical peers, to provide hazard assessments and specify PPE solutions to reduce operating costs.

● Increased sales opportunity pipeline in North America for Automotive vertical by 20% within two years by targeting global automobile manufacturers and their OEM suppliers. Marketing Consultant, Retail Group Basking Ridge, NJ Verizon Wireless Apr 2014 - Oct 2014

Market leading network operator and wireless carrier in the United States with 150 million subscribers.

● Developed content for Retail group for national sales promotions and new device launch plans.

● Secured marketing assets for retail stores and sales promotions, by engaging with Media & Entertainment partners (Amazon, Google, NFL, etc.), including all brand approvals. Marketing Manager, Americas Region Branchburg, NJ

Kinedyne Corporation Sep 2007 - Nov 2012

Manufacturer of cargo securement and safety equipment for the Trucking & Transportation segment.

● Responsible for a $2.5M annual advertising and promotions budget, and a staff of three associates, in support of Heavy Duty Automotive OEMs and aftermarket parts distributors.

● Leadership committee role as facilitator of annual sales strategy meeting. Management representative at customer events, conferences and in annual business review sessions. Product & Brand Manager Melville, NY

MSC Industrial Direct Co. Sep 1994 - Mar 2006

Publicly traded distributor of Metalworking and Maintenance/Repair/Operations (MRO) supplies.

● Business unit leader within MRO segment including new product lines and 250 suppliers. Led cost reduction strategies to realize $1.7M in savings over a two year period.

● Responsible for first-time supplier agreements with industry leaders (Ingersoll-Rand, Parker-Hannifin Goodyear Tire & Rubber, etc.) leading to long-term strategic partnerships.

● Project leader for two private brand programs. Developed a business plan, sourced products and launched programs leading to combined revenue of $18M within three years. EDUCATION

Bachelor’s Degree, Business Administration – Major: Marketing Hofstra University Hempstead, NY

Executive Education – “Strategic Marketing Management” The University of Chicago Graduate Chicago, IL

Executive Education – “Leading Entrepreneurial Change” Columbia University New York, NY

CallahanD_Resume_PM_CM_20250516

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