Project Management Program Manager

You know those people that have a day off and sleep in and just take it easy? Yeah, that’s not me.

No matter the day, I’m up wide-eyed, bright and early. I get up ready to take on whatever the day may hold. I’m A-type and like to just get up and go. Each day is exciting and I want to make the most of it. I rarely sit still.

I’m Brienne. I have over almost fifteen years of marketing and project management experience. I have worked in many different fields ranging from entertainment, online dating, oral care and even online psychics. I also have an extensive international and localization background, despite only speaking English. In my time at USC, I worked at the ticket office and set up and supervised events and really learned what great customer service truly should be. I thrive in fast-paced environments and love keeping an enthusiastic attitude while running things efficiently, adapting to changing situations, and learning as much as I possibly can. I have a strong ability to work with many different departments, people, and personality types. I find joy in working hard and efficiently and take pride and find passion in whatever I have to do. I have a strong project management background and have worked in pretty much the entire field of marketing from working events, doing direct sales, social media, online advertising, email marketing, media buying, packaging, localization and content creation. I love to continue to learn new things. Oh I'm also a crafter, like to think I can cook/bake, try to hike and be outside whenever I can and my kid thinks I'm a pretty cool mom (at least at this moment). Have a wonderful day!

Brienne Arroyo

Brienne Y. Arroyo

*******.******@*****.*** Phone: 310-***-**** LosAngeles, CA 90039 LinkedIn:https://www.linkedin.com/in/briennearroyo/ EDUCATION:University of Southern California, CA -Bachelor of Arts in Communications Key Experience:

Project/traffic/program management Localization Partner/client/agency management

Cross-functional collaboration Strategy/planning/execution Budget/program/scope tracking PROFESSIONAL EXPERIENCE:

Undisclosed Software Startup (Hybrid, Pasadena, CA) Sr. Program Manager (October 2024-February 2024)

RedTeam Software (Remote, USA)

Sr. Program Manager, Marketing & People Ops (July 2024-October 2024) Sr. Marketing Project Manager (August 2022-June 2024)

● Strategic HR Leadership: Develop and implement human resources strategies that support business goals and values.

● Employee Engagement: Design and execute initiatives aimed at boosting employee satisfaction, retention, and productivity.

● Talent Management: Oversee the talent acquisition process, including recruitment, hiring, and onboarding strategies.

● Performance Management: Develop and manage performance appraisal systems that drive high performance and support career development.

● Training and Development: Identify training needs and organize training programs to meet competence gaps and enhance staff skills.

● Compliance and Policy: Ensure all HR policies comply with legal regulations and best practices.

● Diversity and Inclusion: Promote a diverse and inclusive work environment that respects and values individual differences.

● Create project scope, gather business requirements, schedule, and budget plans and manage the team’s execution of projects

● Identify project stakeholders and manage expectations through the project lifecycle

● Ensure launch readiness (e.g. go/no-go decisions), coordinate post-launch for non-Product related items or work closely with the Product Marketing Manager for Product-related items

● Monitoring and be an expert source of information for the project team, contributing actively to improving project management practices and efficiencies

● Develop a communications plan setting out who is going to receive messages about the project, when and in what format for non-Product related items or work closely with the Product Marketing Manager for Product-related items

● Collaborate with all departments to ensure on-time delivery of cross departmental projects for non-Product related items or work closely with the Product Marketing Manager for Product-related items

● Identify project risk, issues, actions, and dependencies, including the processes for logging and tracking

● Manage projects from beginning to end, working closely with external agencies, vendors and freelancers as well as internal teams

● Use project management methodology, plan, scope, and deliver projects on time and budget while ensuring that they meet the business requirements

● Lead project kickoffs, sprint review, sprint planning, and other meetings with cross-functional groups for planning and review purposes

● Create project schedules and proactively communicate delays, milestone dates, etc. to project team members and stakeholders

● Oversee end-to-end project workflows, establish new and own processes

● Identify and work with stakeholders to solve project issues, find causes and corrective/preventive actions as needed; work to resolve and/or escalate to functional management any deviations (or potential deviations) from plan

● Implement and enforce marketing submittal processes for incoming projects and work with the team to manage and plan capacity

● Own the the implementation of new designs and copy

● Ensure that email cadences, email campaigns and other email communications get deployed on time and do not conflict or overlap audiences

● Ensure that social posts are scheduled appropriately and don’t conflict.

● Source new vendors, agencies and freelancers as needed

● Factilicate, organize, moderate and execute on ad-hoc company-wide projects where project management is required on an as-needed basis

● Build, maintain, update redteam.com and blog.redteam.com and work closely with the development agency on any items needing their execution or advisement

● Work with the team to identify SEO technical issues and execute or work with the development agency to do so for both redteam.com and the Builder Blog by RedTeam.

● Project manage timing and work with the Marketing team on the regular posting cadence of the blog and create / schedule / launch posts.

● Be the main point of contact for all accounts payable and billing matters for the team including reconciliation and renewal

● Review and approve invoices and calculate ROI

● Be the voice of the brand. Source all stock elements (video, images, icons, music) for approval by the VP of Marketing.

● Help maintain the brand guidelines and create or update all templates and guidelines as needed.

● Review all Marketing assets for visual and copy approval before approval by the VP of Marketing.

● Review, create, set up, approve any external-facing assets before approval by the VP of Marketing (if needed).

● Review, set up, approve any internal-facing assets fir brand compliance.

● Be an active member of the Operational Management team and serve as the Marketing representative voice and also communicate back to and showcase the team.

● Manage internal Marketing resources such as the department wiki.

● Assist in the project management of campaigns, webinars and events.

● Assist and source talent for all RedTeam demo videos. PandaDoc, Inc (Remote, USA)

International Expansion Program Manager (March 2022-August 2022)

● Facilitate, project manage and schedule two high visibility tracks within PandaDoc including bi-weekly Sprint reviews

● Create project scope, gather business requirements, schedule, and budget plans and manage the team projects execution

● Identify project stakeholders managing expectations through the project lifecycle

● Ensure launch readiness (e.g., go/no-go decisions), coordinate post-launch monitoring, and be an expert source of information for the project team, contributing actively to improving project management practice

● Develop a communications plan setting out who is going to receive messages about the project, when and in what format

● Collaborate with Engineering and Globalization Manager to ensure on-time delivery of new features and localization updates

● Identify project risk, issues, actions, and dependencies including the processes for logging and tracking

● Manage projects from beginning to end, working closely with external Localization Service Provider (LSP). agencies and freelancers as well as internal teams

● Use project management methodology, plan, scope, and deliver projects on time and budget while ensuring that they meet the business requirements

● Lead project kickoffs, sprint review, sprint planning and other meetings with cross-functional groups for planning and review purposes

● Create project schedules and proactively communicate delays, milestone dates, etc. to project team members and stakeholders

● Create and maintain the IE budget

● Review and approve invoices and calculate ROI

● Oversee end to end project workflows and own processes

● Identify and work with stakeholders to solve project issues, find causes and corrective/preventive actions as needed; work to resolve and/or escalate to functional management, any deviations (or potential deviations) from plan

● Implement and enforce localization submittal processes for incoming projects

● Own the international websites and the implementation of new design and copy

● Ensure that email cadences, email campaigns and other email communications gets localized and deployed

● Source new vendors, agencies and freelancers as needed PandaDoc, Inc (Remote, USA)

Localization Project Manager (June 2021-March 2022)

● Manage localization projects from beginning to end, working closely with external Localization Service Provider (LSP) and internal teams

● Gather business requirements from internal customers, create project plans, set milestones, and negotiate timelines with LSPs, in-country reviewers, and other internal stakeholders

● Use project management methodology, plan, scope, and deliver projects on time and budget while ensuring that they meet the business requirements

● Own and manage relevant Localization tools such as the translation management system (TMS)

● Manage all LSP relationships, negotiations, and performance

● Lead project kickoffs and other meetings with cross-functional groups for planning purposes

● Represent Localization in sprint planning

● Create project schedules and proactively communicate delays, milestone dates, etc. to project team members and stakeholders

● Create and maintain localization budgets

● Review and approve invoices and calculate localization ROI

● Oversee end to end localization project workflows and own localization processes

● Identify and work with stakeholders to solve project issues, find causes and corrective/preventive actions as needed; work to resolve and/or escalate to functional management, any deviations (or potential deviations) from plan

● Implement and enforce localization submittal processes for incoming projects

● Track and report localization metrics

360 Solutions, Los Angeles, CA

Digital Localization Project Manager (Oct 2020 – June 2021)

● Responsible to manage the on-time delivery of digital trade and marketing elements, managing the overall digital production critical path for their clients (Apple TV), as well as routing assets for approval and being key client project manager contact for assigned clients and projects, often dealing with extremely tight deadlines and up to 32 languages.

● Responsible for the management of Digital Style guide updates for their clients, working with Production Artists to update them. For their projects, they should follow client style guides and process guidelines to deliver elements that meet high quality standards.

● Work with client(s) to ingest project work orders

● Ensure that source art is received and/or creation instructions are clear

● Provide asset creation instructions to Production Artists

● Review and reference the style guides for each localized territory and format as needed.

● Ensure that elements are produced and are routed through internal QC

● Route to client(s) for final approval

● Review revised files to guarantee revisions are made correctly and route back to client for final approval

● Troubleshoot any issues or missing materials for completion of finished files.

● Ensure that final files are posted by QC Manager to client on time.

● Maintain relationship as key contact for any client issues or questions.

● Determine and provide resource requirements for assigned projects to capacity management team to ensure that resources are allocated properly.

● Consistently optimize production tracking and digital project management process to ensure most streamlined approach

● Work with Client, Account Director and Production Director to onboard new Formats, Territories and Clients, as needed

● Work with Account Director on daily internal scheduling and capacity. Bluebeam, Inc, Pasadena, CA

Localization Project Manager (July 2020 – Oct 2020) Sr. Localization Specialist (Jan 2020-June 2020)

● Manages localization projects from beginning to end, working closely with external localization service providers, internal project teams and business partners

● Gather business requirements from internal customers, create project plans, set milestones, and negotiate timelines with language-service providers and reviewers, and other internal stakeholders

● Using project management methodology, plan, scope, and deliver projects on time, within budget, and to a high standard, ensuring they meet the requirements of the business.

● Drive innovation initiatives like supporting A/B Tests, localization task forces, including info gathering, deliberation, pivoting, analysis, and optimization of workflows

● Drive high quality output from localization vendors and reviewers

● Train vendors and reviewers as needed

● Lead project meetings and conference calls while ensuring meetings are recorded and minutes distributed to stakeholders

● Represent Localization in sprint planning

● Create project schedules and proactively communicates milestone dates to project team members and stakeholders

● Communicate delays to stakeholders and Localization Manager promptly

● Partner with in-country reviewers to ensure effective and efficient execution of the ICR process

● Identify and work with stakeholders to solve project issues, find causes and corrective/preventive actions as needed; works to resolve and/or escalate to functional management, any deviations (or potential deviations) from plan

● Oversee end to end localization workflows using our translation management tools and systems

● Report on quality results and trends both internally and externally.

● Ensure internal trackers are up to date

● Raise awareness of localization best practices through knowledge sharing 360 Solutions, Los Angeles, CA

Localization Traffic Manager (April 2016 – Nov 2019)

● Responsible for managing overall project scope for world-wide projects and movie titles for studios such as Sony

● Sole point of contact for all internal and external contacts for multiple, fast-paced projects simultaneously

● Manage the critical path for hundreds of packaging and print materials per month, ensuring that projects are started and completed by indicated due dates

● Help scheduling, quality control and artists prioritize projects as necessary

● Route artwork files through internal and client contacts both international and domestic for approval

● Troubleshoot any issues or missing materials for completion of finished files or revisions

● Notify clients of any changes/updates/potential issues with proposed solutions to project content information

● Maintain relationship as key contact for all client issues or questions regarding assigned projects

● Adjust, adapt to and refine on going and ever-changing processes within very tight deadlines

● Works fluidly and flexibly with both internal and external contacts with various cultural backgrounds and personalities daily

● Work with artists and qc to ensure that all information needed to work successfully is received ahead of time. TheraBreath/Dr. Harold Katz, LLC, Hollywood, CA

Marketing Director (December 2013 – April 2015)

Marketing Project Manager (October 2010 – December 2013)

● Liaise and manage partnerships with agencies including SEO/PPC, social networking, content creation, remarketing

● Manage, execute, oversee content creation, traffic creative, create and analyze reporting, optimize campaigns on all media buys including: Radio, TV, print, remarketing, display, social networking advertising on a national scale

(occasionally international).

● Oversee, participate, Q/A and manage special projects including Sampling efforts (Groupon, Living Social, etc), mobile application development, mobile site, website redesign, TV commercials, product development

● Create content for offline, online, and email marketing materials

● Work closely with the CEO, VPs, graphic designer, billing, and customer service to ensure all programs are cohesive and executed properly and on time

● Manage/offer special pricing weekly/monthly on products based on inventory and current promotions/events

● Execute, schedule, co-create onsite (and offsite), communicate and report promotional sales and offers

● Find, present, develop, research, and execute new special projects

● Write and proof all marketing materials to ensure brand consistency (both offline and online)

● Maintain, contribute, and monitor customer-facing blog, schedule posts to all social networks

● Manage, recruit, archive and maintain relationships with over 300 mommy bloggers

● Personally, and solely grew Facebook fan page from 52 likes to 53,000+ organically with no loss

● Create and execute one-off projects and ideas (packaging, charity donations, giveaways, new product research/development, RFP creation and management) eHarmony, Inc, Pasadena, CA

Project Manager, Lifecycle Marketing (October 2009 – August 2010)

● Manage projects/teams to help design, develop, setup, and execute automated and one-off lifecycle email marketing campaigns, and other online and offline lifecycle initiatives.

● Maintain a comprehensive process to ensure flawless execution of all campaigns.

● Extensive coordination with IT, customer care, product management and marketing leadership on campaign calendarization, one-off test campaigns from various groups (product, PR, data analytics group, matching etc.) and campaign strategy and execution.

● Manage an intense and dynamic production schedule and beneficial revenue stream for the company.

● Work closely with international teams on their lifecycle strategy and campaigns.

● Development and execution of dozens of campaigns weekly.

● Project manage special projects from conceptualization to deployment and operation. (Alternate payment methods, direct mail, OutBound phone campaign and scripting, ESP migration and contract execution)

*More experience available upon request.

SKILLS AND PERSONAL DEVELOPMENT:

● Mac/PC proficient

● Adobe Photoshop, basic html, Wordpress

● JIRA, Slack, Asana, Monday.com, Coda, Box, Quip, ClickUp

● Smarlting, Lokalise

● Scrum Certification, The Complete Agile Scrum Fundamentals Course + Certification, 2022, Udemy

● Wordpress for Beginners -Master Wordpress Quickly + Certification, 2022, Udemy

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