S R, A C C O U N T E X E C U T I V E
SAM
RASLAN
REI Digital Marketing
Strategies
Project management
Email Marketing and CRM
Campaigns
Content Marketing and SEO
for Real Estate
EXECUTIVE AND
MARKETING SKILL
Market Analysis
[Jun, 2022 - 2024]
GAPO HOMES, PROVO [ GIOVANNI & HELENA]
EXECUTIVE ASSISTANT
I Managed marketing channels and optimized client acquisition. I underwrite properties to see how good or bad this deal can go to by going to the state MLS ( utahrealestate.com).
Steps: Full search - select property status (Active - sold - Pending) - sqft range (-200,+200) and then DOM: 120 days start the search for the other properties that bes sold within the same comps. and after that I start putting everything on the analysis sheet.
Improved client referral rates by 15% through cold email and targeted referral campaigns, boosting client acquisition.
It enhanced e-commerce traffic by 10% through effective SEO strategies and managing product listings.
I have implemented CRM automation using Salesforce and HubSpot to track leads and client follow-ups, reducing manual work by 25%.
[GAPO Homes] Case Study:
After reviewing Gapo Homes’ website and digital presence, I implemented a multi-channel marketing approach (SEO, PPC, and cold outreach). By optimizing PPC campaigns and refining email outreach, I increased the number of qualified leads by 20% within six months. Automating client follow-ups using Salesforce and HubSpot cut the sales cycle by 15%, allowing the sales team to focus on high-value clients. WORK EXPERIENCE
Advanced Executive Assistant with a background in business administration and over 6 years of expertise in supporting executives, managing operations, and enhancing business workflows. Proficient in handling marketing channels, client relations, and calendar management, with extensive experience in using popular CRM and lead management tools to drive efficiency and company growth.
ABOUT ME
Marketing
Management
Data Management
Leadership
*********@*****.***
*****.********.****@*****.***
B3 - Group 34 - Building 24, Cairo,
Egypt.
Underwriting
Training skills and
material Building
DATA MANGMENT SKILS
Data-Driven Decision
Making
Lead Tracking and Conversion
Analytics
CRM Database Management
[Jun, 2022 - Present]
,CALL MAGICIANS, FRESNO [ STRATTON]
TRANSACTION COORDINATOR
WORK EXPERIENCE
Financial Modeling
Risk Assessment
Property Valuation
EXECUTIVE AND ADMIN
SKILL
Due Diligence
Market Analysis
Market Analysis
Investment Evaluation
Compliance Review
Lead Tracking
Cross-Team Collaboration
Financial Documentation
Management
TC& Dispo Experience - Key Responsibilities and
Contributions
Risk Assessment: Evaluated property risks, market
conditions, and borrower credibility for investment decisions.
Financial Modeling: Created models to assess REI
project profitability.
Property Valuation: Analyzed appraisals and market data for accurate property values.
Due Diligence: Reviewed financials and legal documents for informed decisions.
Collaboration: Aligned underwriting insights with
marketing campaigns.
Streamlining operations and improving KPI tracking systems. I’ve managed to boost operational efficiency by 15% through the enhancement of KPI tracking systems, providing clearer visibility into team performance and improving resource allocation. Led a project to integrate new CRM systems (Zoho CRM and Salesforce), reducing response time to client inquiries by 20%.
Managed executive calendars and streamlined scheduling processes, saving 10 hours per week on average across the team.
[CallGeeks Case Study:
At CallGeeks, I identified inefficiencies in the KPI tracking system and implemented a customized dashboard using Zoho CRM, allowing department heads to monitor performance in real time. This resulted in a 15% improvement in resource allocation and team productivity. Additionally, I led the migration to Salesforce, cutting client response time by 20%, which contributed to a 10% increase in client satisfaction.
[GENERAL ADMINISTRATIVE COORDINATOR] [Oct, 2021 - Nov, 2022] CALL GEEKS [SAL & CARLOS]
[Feb, 2019 - May, 2021]
HEELS HOMES, COLUMBUS [JOSH &TIFF]
EXECUTIVE ADMINSTRATOR
We are managing client workload and driving revenue growth.
Increased revenue by 12% through effective workload management and process optimization for client tasks, ensuring timely delivery and improved client satisfaction. Reduced operational inefficiencies by 25% by
reorganizing workflows and using CRM tools (Podio and Monday.com) to automate repetitive tasks.
Improved client satisfaction rates by 15% by ensuring smooth communication and follow-up processes.
[Heels Homes] Case Study:
While working at Heels Home, I took ownership of tasks and client workload management. By using Podio and
Monday.com to automate workflows and prioritize high- impact tasks, I helped streamline operations. This led to a 12% increase in company revenue, with a notable
improvement in client satisfaction (up by 15%) due to better task management and follow-up.
WORK EXPERIENCE
KPI Tracking
Performance Reporting
Content Creation
EXECUTIVE AND ADMIN
SKILL
Scheduling
Email Marketing Support
Database Management
Data Entry
Record Keeping
Lead Tracking
Lead Generation
Reporting & Analytics
Assistance
File Organization
Document Management
EDUCATION EXPERIENCE
Bachelor's Degree in Business Administration &
Finance [AUC]
Real Estate Certification or Coursework
Certificate in Data Analytics or Project Management CRM & Marketing Automation Tool Certifications
SOURCES OF
CERTIFICATIONS
National Association of Realtors
Result Driven
Disruptors
Subto
Project Management Institute
(PMI)
Simplilearn
HubSpot Academy
Salesforce
Zoho CRM Certification