Marketing Manager

Shlok Gupta

312-***-**** *****.*.****@*****.*** linkedin.com/in/guptashlok Houston, TX

MARKETING MANAGER

Eight years of crafting compelling narratives that captivate diverse audiences, enable sales, and drive market share. Create and execute a vision to engage technical professionals through data-driven storytelling, translating customer insights

(VOC) into effective market strategies. Leverage an agile approach to address the dynamic market landscape and evolving customer needs. Orchestrate relevant, meaningful content that resonates with target markets. Collaborate with cross- functional teams to optimize and elevate marketing collateral. CAREER HIGHLIGHTS

Nominated by SVP at Crane Co. as one of 25 out of 11K employees for prestigious leadership development program.

Created viral social media content that garnered 300M+ organic impressions and led to advertising engagements with brands such as Amazon, Disney, HSBC, and others.

Awarded Dean’s Scholarship to one of world’s Top 25 MBA programs with GMAT of 720; graduated in May 2023. EXPERTISE

Brand & Product Storytelling Content Marketing Marketing Communications Go-to-Market (GTM) Strategy VOC Product Launch Integrated Campaign Management Brand Messaging & Positioning Brand Management SEO / SEM Influencer Marketing Social Media Marketing Market Research Customer Experience Pricing & Promotion M&A EXPERIENCE

Crane Co. Houston, TX May 2023 to Present

REGIONAL BUSINESS LINE MANAGER — PRODUCT MARKETING Direct product marketing strategy and execution for a ~$60M business line, owning full lifecycle management focused on enabling sales, profitability, and capturing market share. Develop and execute communication plans including pricing, promotions, collateral, and technical documentation. Inform product development and go-to-market planning by gathering and analyzing market intelligence and Voice of Customer (VOC) data. Lead Scrum meetings with a cross-functional team of 20 employees.

Successfully launched 2 new products using Go-to-Market (GTM) plans and integrated campaigns, directly connecting marketing efforts to revenue growth for the $60M business line.

Owned product messaging and positioning frameworks, developed by synthesizing Voice of Customer (VOC) insights and market intelligence, informing strategies aimed at capturing target market share.

Expanded qualified lead generation across 5 new channels (email, social, web); continually tracked, analyzed, and interpreted content performance metrics to optimize campaigns for pipeline influence, resulting in a 272% increase in key LinkedIn engagement.

Streamlined quoting process for an emerging brand by architecting and leading IT tool integration (Salesforce CPQ), reducing turnaround time by 60% and boosting customer satisfaction. Shlok’s Shlok St. Louis, MO Jul 2021 to May 2023 INFLUENCER MARKETING LEADER

Elevated brand awareness, drove product sales, and engaged audiences of 2M+ people by orchestrating digital and media advertising campaigns for more than 20 brands, including Disney, Amazon, and HSBC.

Generated 300M+ organic impressions on LinkedIn, Instagram, and YouTube by creating and posting relevant, meaningful content that resonated with target audiences. Grew social media following to 140K+. FedEx Memphis, TN Jun 2022 to Aug 2022

MBA INTERN — MARKETING & COMMUNICATIONS

Created strategic social media growth plan for executive team including CEO. Secured FedEx CEO and executive leadership approval to implement plan that leveraged data-driven, results-oriented storytelling.

Streamlined global communications and boosted marketing efficiency by 20% by creating a new metric analyzing content performance (social listening, engagement, sentiment) Shlok Gupta Page 2 of 2

Halo & Cleaver St. Louis, MO Oct 2021 to Dec 2021 MBA STUDENT CONSULTANT — PRODUCT & MARKETING STRATEGY

Developed and proposed GTM strategies and integrated marketing channels designed to optimize value proposition, maximize product-market fit, and generate revenue for this local natural food producer. Packsize Salt Lake City, UT Aug 2021 to Dec 2021 MBA STUDENT CONSULTANT — GO-TO-MARKET STRATEGY

Partnered with MBA student consulting team to build strategic roadmap for global brand growth in sustainable packaging by identifying key industries, B2B2C marcom strategy, and product design strategy. HighRadius Hyderabad, India Jan 2020 to Apr 2021 TECHNO-FUNCTIONAL CONSULTANT

Implemented custom B2B SaaS Cloud-AI solutions for 3 global clients that enhanced user experience while reducing costs via automated invoice delivery system.

Added $1.2M+ in new revenue by spearheading project strategy and negotiations to drive user-friendly interfaces and cross-functional collaborations.

Cognizant Hyderabad, India Oct 2016 to Jan 2020

ASSOCIATE

Saved Fortune 100 client $3M while improving SLA compliance 80% by engineering customer support system. Collaborated with cross-functional teams to define and implement program plans.

Accelerated project implementation 30% by identifying KPIs and optimizing operations and processes. EDUCATION

Washington University, Olin Business School St. Louis, MO Jun 2021 to May 2023 Master of Business Administration (MBA) in STEM

Honors: Dean’s Scholar, GMAT 720 (Top 6% worldwide)

Leadership: Net Impact Officer, Admissions Ambassador, D&I Officer Galgotias University India Sep 2012 to May 2016

Bachelor of Technology (BTech)

CERTIFICATIONS

Pragmatic Institute Online — Certification in Product Management and Product Marketing Management, Level 3 IELTS (International English Language Testing System) — Score of 8.0/9.0 AFFILIATIONS & SERVICE

Toastmasters@HighRadius — 2021 Toastmaster of the Year Club President 2020 to 2021 ARISE Impact — Community Engagement Manager 2018 to 2020 Cognizant — Challenge to Teach (C2T) Program Leader for 32 schools in 2 cities with 300+ volunteers 2016 to 2020 TECHNICAL INVENTORY

Salesforce Hubspot Oracle Netsuite SQL Informatica BrandWatch Jira Guidepoint Google Analytics Microsoft Office Suite: Excel, Word, PowerPoint Adobe: Premiere Pro, Photoshop WordPress Canva SEO

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