People Operations Business Development

Alice Robinson

West Hollywood, CA, ***** **************@*****.*** 847-***-**** LinkedIn Notion Portfolio Personal Site Cross-functional Powerhouse Hybrid People Ops Strategist, Creative Brand Builder, Early-stage Operator Versatile and results-driven People Operations leader, Creative Strategist, and Designer with a strong employee experience, engagement, and organizational development track record. Adept at bridging HR strategy, design thinking, and business operations to foster high-performing, inclusive workplaces. Skilled in optimizing talent strategies, DEIB initiatives, and workforce planning, while leveraging brand design, visual storytelling, UI/UX principles, and content strategy to enhance internal and external communications. With experience supporting global teams across North America, Europe, and Asia, I bring a human-centered approach to problem-solving, operational efficiency, and cross-functional collaboration. Passionate about driving positive change, streamlining processes, and crafting compelling design solutions that strengthen employer brand identity, employee experience, and company culture.

EDUCATION

DePaul University, Chicago, IL Bachelor of Arts in English Literature, Minor in Graphic Design (2011 – 2016) TECHNICAL SKILLS & TOOLS

People Operations & HR

Talent Strategy & Workforce Planning, Employee Engagement & Experience, DEIB Initiatives & ERG Strategy, HR Compliance & Immigration Support, Learning & Development Programs, Recruitment & Onboarding, 360Learning, Lever, BambooHR, HIBOB + Creative Strategy & Design

Brand Identity & Visual Storytelling, UX/UI Design & Wireframing, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Graphic Design & Illustration, Web & Product Design, Social Media & Marketing Strategy, Squarespace, Canva, Figma, Lovable + Business & Operations

Cross-Functional Collaboration & Leadership, Data Analysis & Reporting (Workforce Audits, SOC Compliance), Event Planning & Program Management, Strategic Partnerships & Business Development, Project Management, Program Management, Jira, Asana, Confluence, Notion, Slack, Discord, G-Suite +

PROFESSIONAL EXPERIENCE

HR Business Partner, Sherman Oaks, CA

Xsolla June 2024 – March 2025

● HRBP duties for the following Xsolla divisions: Business Development, Marketing, Technology, XCMA, and Leadership.

● Conducted HR compliance audits, including SOC I & II reviews, to align with industry regulations. I also conducted workforce planning and org-wide talent audits.

● Led US immigration for the company globally, including visa processing and relocation assistance for global employees—built a process for streamlined relocations. Helped over 50+ employees with visa processing.

● Built and led the DEIB team from nothing; implemented ERG development, initiatives, and cultural inclusivity strategies.

● Provided conflict resolution, employee relations, engagement, and experience initiatives, ensuring a positive and inclusive workplace.

● HIBOB (HRIS) system improvements for HR workflows, enabling better integrations and team speed.

● Member of Vistage since March 2024, actively participating in leadership development courses and synthesizing lessons into the company.

● Employee Performance assistance, deployed a Learning and Development system for the company, and conducted PIPs. People & Operations Coordinator, Remote

Xsolla October 2023 – June 2024

● Led a company-wide workforce planning audit to optimize talent allocation and forecasting. Assisted the SVP of TA in Talent processes, support, hiring strategy, and ATS alignment with company needs. Reduced hiring pipeline cycle time by 25% through streamlined ATS workflows.

● Developed and launched the ‘Open Roles at Xsolla’ newsletter, growing it to 1.3k+ subscribers.

● Spearheaded the Global Confluence Index Project, creating a centralized HR knowledge base.

● Hosted the first Fireside Chat with tenured employees during Xsolla’s Game Camp Spring 2024 (Bali), focused on retention and culture. It was rated as one of the best group learning segments of the trip. People Operations Coordinator, Remote

Lightstream Feb 2022 – Oct 2023 (acquired by Xsolla)

● Managed employee engagement and appreciation programs, fostering a strong workplace culture.

● Led end-to-end hiring process, including job description creation, sourcing, ATS management, and candidate experience.

● Designed and implemented web updates for Lightstream’s team and hiring pages on the website.

● Facilitated Lunch & Learn sessions, enhancing internal development opportunities. Community Manager & Brand Ambassador, Remote

Lightstream May 2020 – Feb 2022

● Managed social media engagement and brand presence on platforms like Twitch and Twitter.

● Developed community-building initiatives, increasing user engagement and retention.

● Created graphic assets and blog copywriting to support marketing campaigns. Art & Business Development Director, Remote

Monarchy Media Oct 2020 – Jul 2021

● Led art direction and design strategy for two game titles (suspended due to company restructuring).

● Built and managed the Monarchy Media website, optimizing UX and brand storytelling.

● Acted as publishing and third-party developer liaison, securing strategic partnerships.

● Oversaw team and project management, ensuring deadlines and creative objectives were met. Associate, Talent Strategy, Chicago, IL

Hunt Club Nov 2019 – Apr 2020

● Led candidate sourcing and talent strategy, utilizing network-based recruiting methods.

● Managed search coordination and candidate experience, ensuring seamless hiring processes.

● Developed targeted messaging strategies, increasing candidate engagement and placement rates. Business & Product Development, Morton Grove, IL

Everfresh Food Corp. Nov 2018 – Nov 2019

● Spearheaded the digital transformation of EFC’s product catalog, launching the first online sales platform.

● Secured EFC’s participation at the Fancy Food Show 2019, expanding brand visibility.

● Established brand architecture and marketing strategies, enhancing social media presence and engagement. Marketing Coordinator, Morton Grove, IL

Everfresh Food Corp. Oct 2018 – Nov 2018

● Led a complete rebranding of Gangnam Kimchi, boosting its online presence and sales through strategic marketing and social media optimization.

● Designed and launched the Everfresh Food Corp website, enhancing brand visibility and customer engagement.

● Developed and digitized a comprehensive data drive, streamlining internal processes and accessibility.

● Created and executed food and wellness product concepts, guiding them from initial sketch to market launch for both Asian and American markets.

● Conducted product and food photography, ensuring high-quality visuals for marketing and promotional materials.

● Led partnership efforts with Trader Joe’s for national distribution of Gangnam Kimchi. UX/UI Designer, Chicago, IL

Rituals Jun 2018 – Present (seasonal)

● Designed and launched the Dance Rituals website, enhancing brand presence and user engagement.

● Managed event branding, marketing materials, and set/prop design for live events.

● Served as an event liaison and coordinator, supporting logistics and on-site execution. CERTIFICATIONS

● Jira Fundamentals, Asana Foundations, Cybersecurity & GDPR Training, Google UX Design Certificate (in progress), PMP & SHRM Certifications (in progress)

PERSONAL PROJECTS & CREATIVE INITIATIVES

● Founder & Creative Director, Astralfae LLC. Half of the business is space-age-themed apparel and merchandise. The other portal of the site is for clients to commission design and ops work. I will occasionally host pop-ups and booths at conventions.

● I am building a video game in early development with my community. Also, building a Femtech/PaaS app with a friend. FUN FACTS

● I have a pet bearded dragon named Marzipan. I am from NYC originally, lived in Chicago for 10+ years, and now live in LA.

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