Digital Marketing General Manager

JEWEL HUBILLA ALEJO, JD MBA

No. **-D Moscow St., Loyola Grand Villas, Marikina City 1800 Metro

Manila

+639********* ***********@*****.***

Single 6’0”” Filipino

** *** **** *** **. Roman Catholic

Career

1. Top Sellers Plus, Inc. (TSPI)

(January 2023 to Present)

General Manager

This is a European-owned Business Process

Outsourcing Company that has been in existence with its offshore company in the Philippines for more than a decade. In general, it has entertained and managed clients with the servicing of incoming calls for an array of companies involved in telecommunications, pharmaceuticals, and others. During my time, we are handling four international IT companies offering computer maintenance and cybersecurity services. Bulk of the service is telemarketing sales and CRM, while the rest is dedicated to the furtherance of said relationships from mere campaigns to a full-fledged JV, where applicable. I am the top officer for the country.

2. Systems By Design, The Zap Apps and The Zenith Businesses

(May 2020 to Present)

Founder and Managing Director

This is a startup company that I have been trying to launch by myself and with the help of a few good friends. This is based on a customer-centric digital marketing platform that we offer as premiere services to clients. Although much of this is still in the conceptualization phase, the just of this is the provision of a Digital Customer Relationship Management service which centers, for now, in the manufacture or personal, custom smartphone applications and operating systems. This service varies depending on the option chosen from a one-time app manufacture to a lifelong digital marketing partnership with the client with the promise of cloud storage and provision and regular timely app-updates to ensure his continued relevance in the OS development of Apple, Google, Blackberry, IBM, Nokia and Samsung.

3. Camp John Hay Development Corporation (CJHDevCo)

(March 2012 to August 2020)

Legal Services Manager

Rendered consulting, assistive, and preparatory services to the Director for Corporate and Legal Affairs, the Vice President for Litigation, the Executive Vice President, and the members of the Executive Committee in all legal matters pertaining to the corporation, its various accounts with customers and stakeholders alike, and pending cases. The most impactful of the aforementioned cases ended with the resolution of the legal quagmire the company was implicated in together with the Bases Conversion and Development Authority of the Philippines. Camp John Hay, for that matter, is a Special Economic Zone imbued with relevant tax shelters careof the Philippine government. My tasks included, but not limited to, drafting letters to clientele, media, and prospective venturers; drafting deeds, agreements, contracts, memoranda and other legal forms and dations as well as complaints, answers, motions and similar legal pleadings, which were compliant to the procedures prescribed by the Philippine Rules of Court; accounts management, troubleshooting, and importantly, customer relationship inculcation and management.

4. Fil-Estate Management, Inc. (FEMI)

(March 2012 to August 2020)

Titling and Customer Relations Head

Handled all existing customer accounts of FEMI as well as its numerous sister Filestate companies: FEDI, FRDC and GERI, to name some, that mostly require customer

relationship creation and management, and those that have yet to be involved in any form of litigation. GERI was the merger between FEMI and Megaworld Properties, the latter arguably being one of the three hugest developers in the Philippines. These mostly include, but is not limited to, basic customer assistance and care, as well as trouble-shooting, cleaning up of accounts or turning property ownership over, i.e. Compromise Agreements; Release, Waiver and

Quitclaims, dispute settlements and payment negotiations as regards accounts existing. Research on aforementioned existing accounts and formulation of recommendations thereto are rampant and relatively challenging considering FilEstate was also one of the most renowned developers in the Philippines circa 1980's.

5 Home Guaranty Corporation

(August 2008 to March 2012)

Asset Management and Disposition Group

Senior Marketing Specialist

Officer-in-charge of the marketing of the foreclosed assets of the Home Guaranty Corporation, a semi-private corporation created by Philippine legal fiction to maintain robust banking and finance guaranty lines. Like any guaranty or surety institutions, assets, most all of which are real estate, are collateralized, and at time foreclosed. Our team was in charge, not only of dispositions to the best interest of the Philippine government, but also of their responsible and timely upkeep. Aside from the integral marketing functions such as conceptualization of promotions, CRM, monitoring of asset disposition in the retail as well as developmental housing levels, financial analyses, sales forecasts and cashflow projections, the job also included preliminary legal troubleshooting, drafting of legalistic memoranda as well as demand letters, strategic accounts recommendations, sales reports, legal contracts and public documents. The retail accounts I held were in the area of Southern National Capital Region of the Philippines. On the other hand, the key developmental accounts held included the Finasia Homes in Parañaque City as well as in Marikina City; Carville Homes in Navotas; BF Permaline Homes in Marikina City; the Monte Carlo Townhouses in Parañaque City; the Guadalupe BLISS project; the Isabel Asset Pool comprising of the Monumento Plaza Mall in Manila as well as properties in Calauan and Sta. Maria, Laguna, Sto. Tomas, Batangas and Tanay, Rizal properties; and finally the properties in Subic which were used by former President Clinton together with other Heads of State during the Asia Pacific Economic Conference in 1991. Total projected cash inflow from the aforementioned projects are in the hundreds of millions.

6. Ateneo de Manila University

(September 2009 to January 2010)

Japanese Foreign Language Department

Instructor

Served as Instructor for advanced students intending to pass Level 3 of the Japanese Language Proficiency Test, conducted by the Japanese Government, for the purpose of reliably determining the fluency of the applicants in Nihonggo as a foreing language.

7. Nestle Philippines Incorporated--- Goya Inc.

(February1999 to June 2003)

Confectionery Division

Assistant Brand Manager

Participated in the management of the ASEAN Nestle Confectioneries Business Unit. Handled the bite-sized chocolate group including the Milo Bite Sizes and the traditional Goya chocolate array. Oversaw all aspects of that product group from its development, forecast, production, launch, distribution, marketing, advertising and promotions, and sales. Furthermore, I spearheaded the inception and launch of the Nestle Funland Bitesizes in the Philippines. 8. Philippine-American Properties Corp., Inc. (PhilAm Properties)

(April to June 1996)

Systems Analyst/ Market Researcher

Involved in the setting up of the framework for the marketing operations, database design, encoding, systematic research and information campaign of the company. Our efforts were centered on the marketing of the PhilAm Tower, destined to be the PhilAm Life Headquarters here in the Philippines, and was so considered as a primary company project.

9. Various Studies

A. Research

i. Conducted a Study on the Effect of Poverty in the Economic Development of the Philippines; and

ii. Conducted a Research on the effects of Organizational Change

B. Business Administration

i. Studied the Human Resource Strategy of Goya Inc.; ii. Developed a Total Operations Plan for Manila Water; iii. Studied the Accounting Information Systems of the Victoria Court hotels;

iv. Develpoed a Quantitative Analysis for the construction of the Home Sweet Hope Ranch;

v. Developed a Marketing Plan for SnipSnap Barbershop; vi. Developed and managed In Short, Inc.;

vii. Developed an Advertising Plan for SureQuest Corp.; and

viii. Studied the Production/ Operations Management of Mitsubishi Diamond Motors

C. Information Technology

i. Developed an online shopping website;

ii. Participated in the conceptualization and launch of Chibog.com, an online restaurant reservations and directory; iii. Studied the Management Infromation Systems of EDSA Shangri-La Hotel;

iv. Developed a Systems Analysis and Design for the Procurement Department of the Triple-V Group of Companies; and v. Developed a video shop database

EDUCATION

San Beda College of Law/ Philippine Christian University Bachelor of Laws, 2015.

Ateneo Graduate School of Business

Master in Business Administration, 2006.

Dean’s Lister for 4 terms

Candidate for Silver Medalist

Regis Executive MBA Program

Ateneo de Manila University

Bachelor of Science, 1997.

Major in Management Information Systems

Minor in Japanese Studies

Ateneo de Manila High School

Honors Course, 1989-1992.

Consistent Honor student

Chiba Meitoku Senior High School (Chiba City, Japan) Exchange student, in Senior Year, under Full Scholarship to Japan under Youth For Understanding, 1992.

Passed the Japanese Language Proficiency Test (Level 2)

ELIGIBILITY

Career Service Professional

87.03%; 7 February 2006

SEMINARS/ TRAININGSATTENDED

• Stress Management, Personnel Officers Association of the Philippines, 15 April 2010, Cebu City

• Effective Workplace Attitudes, Personnel Officers Association of the Philippines, 14 April 2009, Davao City

• Indoctrination Seminar, Philippine Coast Guard

Auxiliary, 6 December 2003, Asian Institute Of Maritime Studies

• Upward Bound, Home Sweet Hope Inc, 25 to 27 July 2003, Batangas City

• Third Applied Marketing Research Seminar-

Workshop, Nestle Philippines, Inc., 21 to 23 April 1999, New World Hotel

CO-CURRICULAR AND EXTRA-CURRICULAR

ACTIVITIES

• Director, Rotary Club of Mandaluyong West,

District 3800 (2021- Present)

• Host, Airbnb and Booking.com (2019- Present)

• Member, Crisis Management Committee, Home

Guaranty Corporation (2008- 2012)

• Member, Cityland Revolving Cash Guaranty Study

Group, Home Guaranty Corporation (2009- 2012)

• Member, HGC Citizen’s Charter Amendment

Committee, Home Guaranty Corporation (2010- 2012)

• Member, Banking and Central Banking Committee

of the Committees for the Development of Specializations, Home Guaranty Corporation (2010- 2012)

• Member, HGC Employees Association, Home

Guaranty Corporation (2008- 2012)

• Vice- Chairman, Uniform Committee, Home

Guaranty Corporation (2009- 2012)

• Lieutenant Senior Grade, 116th Squadron,

Philippine Coast Guard Auxiliary (2003-present)

• Organizing Committee, Dive for a Cause, Philippine Coast Guard Auxiliary (2003)

• District Fellowship Chairman, Rotaract Clubs of

District 3800 (1996—97)

• Tour Head, ASEC-SISEC Los Banos Trip (1997)

• Organizing Committee, RotaractTagaytay District

Conference (1997)

• External Vice President, Ateneo Student Exchange Council (1996-97)

• Orgainizing Committee Head, Fellowship by the

Marikina River (1996)

• Organizing Committee, RotaractAntipolo District

Conference (1995)

• Core Group, Rotary Communications for the World

Youth Day (1995)

• President, Rotaract Club of Marikina West (1994-95)

• Public Relations Officer, Ateneo Outdoor Club

(1993-94)

• Member; Management Information Systems

Association, Ateneo Management Association, Inter-School Business Association, Management Engineering

Association

• Delegate; Rotary Youth Leadership Awards Camp

(1991), Rotaract District Conferences (1993-97)

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