Sales Executive Senior Production

Linda K. Castrilli, Sales Executive

Calabash, NC 410-***-**** ***************@*****.***

https://www.linkedin.com/in/linda-castrilli-09144314/

SUMMARY

Driven Sales Executive with over 15 years of experience in revenue generation and account management. Proven track record of exceeding sales goals, including generating $750K+ annually at Maryland Public Television, while managing high-profile accounts and developing impactful marketing materials. Successfully secured major sponsorships and increased revenue by 25% year-over-year in previous roles. Specializing in custom sponsorship solutions to strengthen client relationships and boost growth by meeting their specific needs effectively.

WORK EXPERIENCE

09/2011 – Present

Senior Production Funding Executive, Maryland Public Television (PBS Affiliate)

Owings Mills, USA

●Consistently surpassed annual sponsorship revenue goals, generating $750K+ in sales annually.

●Managed a portfolio of 30+ high-profile accounts, cultivating long-term relationships and fostering repeat business.

●Engineered persuasive, data-driven sales proposals and marketing materials to effectively promote MPT's value proposition.

●Formulated and executed multi-platform sponsorship packages customized to client objectives.

●Collaborated cross-functionally with legal, production, and creative teams to ensure alignment and compliance.

●Pioneered strategies that significantly enhanced MPT’s brand visibility through strategic partner alignments and marketing initiatives.

08/2008 – 09/2011

Director of Special Events, Cystic Fibrosis Foundation

Cockeysville, USA

●Directed all aspects of high-impact fundraising events, generating over $500K in revenue annually.

●Championed sponsorship acquisition strategies, successfully securing long-term corporate partners.

●Oversaw comprehensive volunteer engagement, event logistics, marketing communications, and P&L management.

●Served as the public spokesperson, delivering impactful presentations to business leaders and stakeholders.

09/2004 – 07/2008

Director of Premium Sales, The Maryland Jockey Club (Preakness Stakes)

Baltimore, USA

●Accelerated revenue by 25% year-over-year, exceeding $400K through B2B sales and partnership development.

●Secured major sponsorships with national firms, including Morgan Stanley and Ameriprise Financial.

●Co-led the Preakness advertising campaign, resulting in record-breaking attendance in 2007.

●Managed premium event sales, contract negotiations, and operational execution for corporate clients.

●Oversaw scholarship program marketing, public relations activities, and sponsorship fulfillment.

03/2003 – 09/2004

Public Relations Director, The Maryland Jockey Club (Preakness Stakes)

Baltimore, USA

●Built and nurtured strategic partnerships with military, civic, and educational organizations.

●Managed public-facing customer relations and hosted corporate and VIP events.

●Directed visual branding and promotional initiatives, including art contests and signage.

EDUCATION

09/1988 – 05/1992

University of Maryland, University College

Bachelor of Science, Business Management, Marketing

College Park, USA

SKILLS

Sales strategy

Brand promotion

Client relationship management

Integrated marketing campaigns

Event leadership

Cross-functional collaboration

Leadership

Creativity

Adaptability

Analytical Skills

Team Player

Trust Building

SalesForce

Land a better

job faster

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