Data Analyst Digital Marketing

Sameer Mohammed

************@*******.*** 551-***-****

New York City, New York, 10065 https://www.linkedin.com/in/sameer-mohammed-87b3a21b5/ Professional Summary

Analytical and self-driven Data Analyst with 3+ years of experience in performance analysis, digital marketing optimization, and pricing strategy. Skilled in SQL, Python, A/B testing, and data visualization. Adept at using data to guide product, advertising, and monetization decisions. Completed M.S. in Data Science and thrive in startup environments with autonomy and high ownership. Ready to make an immediate impact by combining technical rigor with a deep understanding of consumer behavior and growth strategy.

Work Experience

Programmer Analyst Jul 2021 - Aug 2023

Cognizant Technology Solutions Hyderabad

• Managed data workflows and secured file exchanges for high-volume data of Hartford Insurance.

• Mentored a team in project execution, ensuring adherence to business processes and regulatory standards.

• Utilized advanced data protection encryption protocols along with good implementing knowledge of encrypt/decrypt keys for secure file transfers, resulting in a 30% increase in new customers onboarding within 3 months.

• Implemented resource management techniques and automated job configurations and testing, which led to an increase in job onboardings and sign-offs by 40%.

Projects

Geospatial Analysis of Public Infrastructure in Charlotte, NC Dec 2024 - March 2025 Saint Peter’s University, Jersey City, USA

• Collaborated with Little Diversified Architectural Consulting to analyze infrastructure and social equity in Charlotte, NC.

• Applied the Positive Social Impact Tool (PSIT) to develop service equity scores and identify underserved areas for targeted public investment.

• Processed and visualized multi-layered data to assess accessibility to healthcare, transit, and recreation, supporting data- driven community planning decisions.

• Created a scoring system using PSIT to support planning and decision-making for community development projects. Marketing Data Analysis Aug 2024 - Oct 2024

Saint Peter’s University Jersey City, USA

• Conducted data and marketing analysis of advertising companies to assess the impact of digital advertising on revenue, sales, stock price, and audience development.

• Built predictive models and applied advanced analytics to identify potential markets and improve marketing strategies for companies to promote products, leading to a 20% increase in customer retention.

• Applied data engineering techniques to cleanse and analyze large datasets, uncovering trends and actionable insights that supported strategic growth.

Skills

Programming Skills: Python (Pandas, Numpy, Sci-kit learn), SQL, R Programming. Technical Skills: Data Analytics, Business Analytics, Data Cleaning and Validation, Machine Learning, Statistical Modeling, Data Visualization, EDA, ETL, Feature Engineering, Data Integration, Data Modeling, Excel. Soft Skills: Communication, Independent Work Ethic, Stakeholder Management, Adaptability, Attention to Detail, Analytical thinking, Problem Solving, Entrepreneurial Mindset, Teamwork and Collaboration. Platforms and Tools: Seeburger, PSIT (Positive Social Impact Tool), Microsoft Office, Tableau, Power BI, CRM software. Education

Saint Peter's University Sep 2023 - May 2025

Master of Science, Data Science, GPA: 3.7

G. Pullaiah College of Engineering & Technology Jul 2017 - Mar 2021 Bachelor of Technology, Computer Science Engineering, GPA: 3.4 Certificates

• AI Practitioner Certificate, IBM February 26, 2025

• Data Science for Social Impact and Urban Analytics, LITTLE May 13, 2025

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