Business Development Go-To-Market

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LAURIE LIMACHER

Vacaville, CA 707-***-****

***********@*****.*** linkedin.com/in/lauriemcgovern SUMMARY

Strategic Alliances and Business Development Executive with 20+ years driving multimillion-dollar revenue growth through transformative strategic cloud partnerships (Salesforce, Snowflake, AWS, Microsoft). Proven success exceeding quotas (150% to plan) and expanding verticals by 200%. Skilled at activating partner ecosystems, accelerating digital adoption, and aligning technology solutions with enterprise business needs. Recognized for cross-functional leadership, executive-level influence, and building partner programs that deliver lasting value. CORE COMPETENCIES AND SKILLS

Strategic Alliance Development and Partner

Ecosystem Expansion

Partner-led Services and Delivery Programs

Executive-Level Stakeholder Engagement and

Influence

Partner Enablement, Activation, and Go-to-Market Strategy

Direct and Channel Sales Leadership (Hardware and Software Solutions)

Demand Generation Strategy

Cross-Functional Team Leadership (Sales,

Marketing, Technical Delivery)

Organizational Change Management and Digital

Transformation

Complex Contract Negotiation and Revenue Growth

Acceleration

Salesforce, Snowflake, AWS, and Microsoft Cloud

Expertise

EXPERIENCE

Senior Alliances Manager

CG Infinity - Dallas, TX January 2024 – November 2024

Championed the expansion of CG Infinity’s Salesforce and Snowflake alliances, establishing new joint go-to- market strategies that unlocked high-value manufacturing opportunities.

Secured two flagship manufacturing accounts: Knife River (new logo) and Daikin (expansion), delivering $1.5M in revenue within the first eight months by aligning enterprise challenges to tailored digital solutions.

Drove real-time business development success within the Snowflake ecosystem by engaging customers on-site at trade shows and executive sessions, translating technical capabilities into actionable, client-relevant solutions.

Bridged internal delivery, technical support, and partner teams to streamline solution design, accelerate customer adoption, and reinforce CG Infinity’s credibility as a transformation enabler in the manufacturing and financial sectors.

Partnered with Regional Vice Presidents (RVPs) and top Account Executives to identify and pursue opportunities with mutual contacts, accelerating sales cycles and increasing deal closure rates. Sales division eliminated in late 2024; company pivoted to consulting-only model. Senior Alliances Manager

OSF Digital - Quebec, Canada November 2022 – December 2023

Established and led the manufacturing vertical, developing go-to-market strategies, and sales narratives that increased market presence by 200%.

Achieved $5M in new ACV revenue within the first year, surpassing the $2M quota by 150%, including key deals such as a $141K ACV contract with Culligan and a $2.5M ACV deal with Axalta Coating Systems.

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Worked with global partners, including IBM, to provide cloud platform and digital transformation.

Developed vertical-specific use cases and messaging frameworks, leading to a 25% rise in adoption rates among account executives.

Organized on-site 'day-in-the-life' sessions, resulting in a 30% increase in account value, and represented the company at major conferences, enhancing client engagement by 25%, and reinforcing industry standing. Manufacturing vertical disbanded due to delivery model shifts; declined transition to retail focus to maintain manufacturing expertise.

Non-Profit Senior Alliances Manager

Twilio - California February 2021 – September 2022

Collaborated with Account Executives to analyze territories and conduct market mapping, identifying nonprofit organizations in need of enhanced communication solutions and uncovering new business opportunities.

Assisted nonprofits in securing technology funding to upgrade their communication infrastructure, guiding them through accessing grants and other resources for digital advancement.

Designed and implemented tailored solutions, including deploying Twilio Flex for clients like City Harvest and Human Coalition, improving emergency food programs and healthcare services through innovative communication channels.

Role impacted by companywide pandemic-related over-hiring corrections in 2022. Senior Client Executive / Sales Manager, Enterprise Sprint Business (T-Mobile) - California January 2010 – July 2020 Senior Client Executive (01/2019 – 04/2020)

Managed strategic enterprise accounts, including Workday and Webcor Builders, delivering comprehensive wireless, wireline, and network management solutions.

Collaborated with C-level executives to assess network infrastructures and develop tailored roadmaps for transitioning to cloud-based technologies.

Consistently exceeded sales targets, achieving 125%+ performance throughout tenure by aligning product offerings to client needs and demonstrating the value of integrated solutions. Sales Manager, SMB (01/2015 – 12/2018)

Led a team of 7 to 8 Account Executives in the SMB segment, overseeing recruitment, training, and performance management across hardware and software sales.

Implemented strategic initiatives promoting bundled hardware/software solutions, resulting in a 20% increase in team performance and enhanced client satisfaction.

Developed targeted campaigns that expanded new client acquisitions by 15%, growing the company’s SMB footprint.

Enterprise Account Executive, Mid-Market (01/2010 – 12/2014)

Managed a portfolio of mid-market clients, delivering customized wireless and wireline communication solutions with integrated hardware and software products.

Consistently surpassed sales quotas, achieving an average 15% annual revenue growth.

Identified upselling opportunities within existing accounts, increasing account penetration and customer loyalty by 25%.

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