Creative Director Digital Content

PROFESSIONAL EXPERIENCE

WEBDIVISION, Delray Beach, FL 2021 – Present

A creative consultancy delivering brand strategy, campaign development, and visual storytelling for healthcare, legal, and tech clients.

Creative Director / Marketing Director

● Led integrated creative strategy and hands-on campaign execution across digital, print, and experiential platforms.

● Directed brand identity systems, website design, and video storytelling for B2C and B2B clients.

● Oversaw trade show booth design, collateral, and brand activations that increased visibility and audience engagement.

● Collaborated with cross-functional teams to align creative assets with marketing and product objectives.

● Mentored junior designers and freelancers to uphold brand standards and meet tight deadlines.

● Implemented performance-driven creative using Adobe Creative Suite, Figma, and UX/UI principles. Key Accomplishments

Todd Blackmon

Art Director / Creative Director

Delray Beach, FL ****@***********.*** 561-***-**** www.toddblackmon.com LinkedIn: linkedin.com/in/toddblackmon Emphasis: Creative Strategy, Brand Identity, Art Direction, Campaign Development Creative Director with over 20 years of experience in visual storytelling, campaign development, and brand strategy across diverse industries including legal, tech, and corporate sectors. Proven ability to lead cross-functional teams in producing compelling content that aligns with organizational goals and resonates with target audiences. Expertise in Adobe Creative Suite, Figma, UX/UI design principles, and data-driven creative development. Adept at managing multiple projects simultaneously, ensuring timely delivery of high-quality assets that drive engagement and support business objectives. CORE COMPETENCIES

● Creative Strategy

● Brand Identity

● Visual Storytelling

● Campaign Management

● Cross-Functional Collab

● UX/UI Design Principles

● Adobe Creative Suite

● Content Creation

● Digital & Print Design

● Project Lifecycle Management

● Team Leadership & Mentorship

● Data-Driven Design Decisions

● Figma & Design Tools Expertise

● Stakeholder Engagement

● Motion Graphics & Animation

● Video Production & Editing

● Typography & Layout Design

● Color Theory Application

● Marketing Collateral

● Brand Consistency Enforcement

● Deadline-Oriented Workflow

● Developed new brand identity and 3D visuals for Evexias, enhancing event presence and storytelling.

● Produced campaign assets that improved conversion rates and elevated brand perception.

● Created and automated high-performing assets for events, saving time and maintaining design consistency.

● Delivered design systems that translated seamlessly across trade show, print, and digital channels. BODYLOGICMD, Boca Raton, FL 2014 – 2021

A national integrative wellness brand supporting 50+ clinics through comprehensive brand development, digital campaigns, and patient engagement strategies. Vice President of Marketing

● Directed cross-channel marketing and creative strategy for web, social, print, and in-clinic touchpoints.

● Designed trade show and event campaigns that attracted top-tier partners and increased booth traffic.

● Managed full-cycle brand development, including messaging, identity, and visual systems.

● Collaborated with sales and operations teams to ensure creative alignment and brand consistency.

● Led brainstorms and creative reviews with internal teams and external agencies.

● Integrated trend insights and performance data to optimize storytelling and design impact.

● Supervised a creative team and ensured on-brand, timely delivery of campaign assets. Key Accomplishments

● Developed narrative-driven event collateral contributing to 50% YoY patient growth.

● Launched web/email campaigns supporting new market entries and event follow-ups.

● Increased event ROI through targeted branding, signage, and post-event content strategies.

● Streamlined team workflows and creative development for faster execution at scale.

● Built integrated creative processes aligning event marketing with broader brand strategy. BARD MARKETING, Delray Beach, FL 2007 – 2014

A marketing agency specializing in branding, websites, print, and media campaigns for local law firms, supporting over 20 practices with full-service creative solutions. Creative Director

● Led creative direction and design for a boutique marketing agency serving Florida-based law firms with traditional and digital marketing services.

● Managed a copywriter and email marketing specialist, collaborating on brand messaging, campaign strategy, and production schedules.

● Designed websites, newsletters, advertisements, and marketing collateral, ensuring alignment with legal industry compliance and brand standards.

● Coordinated with print vendors and outdoor media providers to deliver signage, billboards, and direct mail campaigns on time and within budget.

● Developed intake marketing strategies and collateral to help clients track campaign performance and improve lead conversion rates.

● Developed creative briefs and campaign concepts in collaboration with law firm clients, aligning design direction with legal advertising standards and audience targeting. Key Accomplishments

● Startup Brand Development: Built the agency’s full brand identity from the ground up, including logo, website, and creative standards, establishing a recognizable presence in the legal marketing space.

● Client Growth Impact: Contributed to growing the client base from a handful of law firms to over 20 by consistently delivering effective creative strategies tailored to legal audiences.

● Campaign Performance Strategy: Created a branded intake system to help clients measure lead quality and track marketing ROI, improving visibility into campaign performance and conversion.

● Project Workflow Optimization: Implemented Basecamp as a centralized project management system, improving team communication, task tracking, and production efficiency across all active accounts.

EXPERT REALTY, Deerfield Beach, FL 2003 – 2007

A high-volume South Florida real estate firm specializing in luxury and commercial listings, with multimillion-dollar revenue and a dominant presence in regional advertising. Creative Director

● Led creative development for a high-volume real estate brokerage focused on luxury and commercial properties across South Florida.

● Managed a four-person team including production, video, email, and print specialists to deliver marketing materials under tight publication deadlines.

● Created newspaper ads, virtual home tours, and personalized property brochures using database-driven automation that streamlined high-volume production.

● Oversaw production of large-format print marketing including billboards, bus bench ads, and full vehicle wraps to support brand visibility and local lead generation.

● Worked with external vendors to manage signage, outdoor media, and online listing platforms to maintain a dominant presence in regional real estate advertising.

● Managed brainstorms, briefings, and design sprints to streamline campaign development. Key Accomplishments

● Fleet and Brand Identity: Designed vehicle wraps for a fleet of 100 cars and developed branded uniforms, extending the company’s brand visibility across South Florida.

● Creative Innovation: Delivered cutting-edge virtual home tours and personalized print materials years ahead of industry adoption, positioning the firm as a tech-forward leader in real estate marketing.

● Marketing Automation: Built custom systems to auto-generate newspaper ads and property brochures from listing databases, saving significant time and enabling high-volume weekly output. EDUCATION

ANNE ARUNDEL COMMUNITY COLLEGE, Arnold, Maryland

Coursework in Design and Communication Digital Marketing Certificate, General Assembly Adobe Suite Certified, Adobe

Technical Skills

Creative & Design: Adobe Suite, Figma, Canva, Affinity Suite, Sketch, Inkscape, Web & Platforms: HTML, WordPress, Elementor, Gutenberg, Wix Marketing Tools: Hubspot, Marketo, Salesforce

Analytics & BI: Google Analytics, Semrush, Power BI, Tableau Collaboration Tools: Asana, Trello, Slack, Zoom, Basecamp

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