Senior Product Manager
Resume:
Toks Oriola
Senior Product Manager
Profile
Dynamic and results-driven product manager with extensive experience in managing the entire product lifecycle from ideation to launch. Strategic thinker with a proven track record for building and leading operational change in both public and private sectors. Proven ability to develop comprehensive business plans based on detailed risk-reward analyses, while maximizing efficiency and effectiveness. Strong analytical skills, effective market researcher that enable the development of a well informed product strategy. Excellent communication and leadership abilities that foster collaboration among stakeholders and drive project success. Passionate about utilizing data-driven insights to enhance product features and functionality while identifying and sizing new opportunities in emerging markets. Committed to continuous improvement and staying abreast of industry trends to ensure competitive advantage. Employment History
Product Development Specialist at IRS
October 2020 — PRESENT
Responsible for overseeing the modernization strategy for user applications, significantly improving taxpayer experience. Managed online tools and self-service delivery plans that transformed outdated applications into enhanced digital capabilities. Directed the overhaul of a company website to ensure technical flexibility while enhancing functionality. Created and managed product roadmaps, refined product backlog, and oversaw the entire product development lifecycle. Assistant Director, Product Development & Management at AMERICAN ACADEMY OF PHYSICIAN ASSOCIATES
August 2018 — October 2020
Designed and developed the product roadmap for new online career tools, driving substantial growth in subscriptions. Managed a multifunctional team to ensure product specifications were met and aligned with organizational goals. Oversaw external business development partnerships that significantly contributed to operating revenue. Analyzed ongoing product performance indicators to inform strategic adjustments.
Market Strategy Manager at THE CHRONICLE OF HIGHER EDUCATION
July 2015 — August 2018
Led a cross-departmental taskforce to streamline digital communications, enhancing the company's competitive advantage. Developed pricing strategy and executed product launches that Details
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Skills
Product Lifecycle Management
Market Research and Analysis
Cross-Functional Team Collaboration
Project Management
Data-Driven Decision Making
Customer Relationship Management
Strategic Planning
Business Development
significantly increased revenue. Collaborated with senior leadership to evaluate untapped market opportunities for growth. Product Manager at THE AMERICAN NURSES ASSOCIATION July 2013 — July 2015
Supported the launch of new certification programs and executed marketing campaigns to drive engagement and reduce costs. Created data-driven marketing strategies that resulted in substantial membership growth. Collaborated with various departments to ensure the successful execution of product initiatives.
Marketing Coordinator at EDUCATION AFFILIATES
January 2008 — June 2013
Managed production of advertisements across multiple media channels for numerous campuses nationwide. Enhanced SEO and PPC strategies to improve lead quality and conversion rates. Developed comprehensive marketing reports to inform executive decision-making. Education
Master of Business and Administration, Robert H. Smith School of Business, University of Maryland, College Park
January 2015
Bachelor of Science, Towson University, Towson
January 2009
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