Product Management Project

Christiaan Lidstrom

Urbandale, IA ***** 515-***-**** *********@*******.*** linkedin.com/in/christiaan-lidstrom-b66207123/ DIGITAL STRATEGY, FINANCIAL SERVICES & PROJECT MANAGEMENT EXECUTIVE Forward-thinking Digital Strategy & Innovation Executive adept at creating customer-centric strategies, business relationships and implementing solutions to drive revenue growth. Known for designing, developing, and implementing sophisticated automation programs in the financial services space leveraging Agile. Passionate about championing initiatives and managing large teams in a both direct and highly matrixed organizational structures. AREAS OF EXPERTISE

Project Management Client and Account Management Fintech Sales and Operations Financial Operations and Servicing People Management Product Management/Ownership Client Support Compliance and Risk Management

Technology Strategy Customer Strategy Development Agile Software Design & Development Vendor Management Project Implementation Executive Leadership Digital Strategy & Innovation Professional Services PROFESSIONAL EXPERIENCE

Fiserv, Des Moines, IA June 2021 – February 2024

Vice President & General Manager, July 2022 – February 2024

• General Manager for all aspects of Fiserv’s mortgage business. Led the strategy and execution to drive efficiencies, sales, marketing, product management and revenue growth for the mortgage business.

• Managed a team of 45 in Client Support, POS/LOS Product Management, OCR/ICR Product Management, Professional Services, and Implementation.

• Worked directly with banking clients to understand needs, provide solutions, and help drive their bottom line.

• Collaborated across the enterprise to leverage Fiserv solutions to drive a comprehensive, integrated, seamless customer experience across financial products.

Director, Senior Product Manager June 2021 – July 2022

• Leveraging Agile methodology, we elevated existing Loan Origination System, OCR/ICR, and Point-of-Sale systems to drive client satisfaction, revenue, and new business opportunities.

• Partnered with sales, client groups, and product owners to drive revenue for the Real Estate division of Fiserv.

• Managed 75-80 vendor relationships, contracts, service levels and new product opportunities to drive new innovative product opportunities and manage vendor risk.

• Leveraged the broader Fiserv brand and customer base to create, develop, and implement new capabilities for the real estate division to drive new revenue growth.

Wells Fargo & Company, Des Moines, IA November 2006 – December 2020 Senior Vice President Digital Strategy & Innovation, Wells Fargo Home Lending, June 2015 – December 2020

• Increased Innovation in Home Lending by creating a centralized framework for new capability design and testing, creating a fast-track prioritization process in a lab environment to garner real-world learnings.

• Identified high-impact capabilities/companies, designed and launched proof of concept tests to validate expected outcomes.

• Tracked fintech innovation, capabilities, trends, and competitive activity to determine implications for WFHL and socialize the learnings to provide input to prioritization discussions.

• Acted as primary liaison to the Enterprise Innovation Group and Startup Accelerator program, which allowed small startup companies to share ideas and capabilities with financial services institutions.

• Created a new department in the servicing organization to leverage new technology to better tether customers once they closed on home loans, driving retention rates higher and fostering deeper customer connections.

• Developed a test to obtain income, asset, et al. information to drive the mortgage process more easily for the customer. This capability is now in production at wellsfargo.com.

• Recommended the use of forward-looking valuation techniques to drive customer retention. Christiaan Lidstrom *********@*******.*** Page Two Senior Vice President, Strategic Partner Management Group, WFHL, June 2008 – June 2015

• Influenced over $1B in annual vendor spend.

• Led team of 100 vendor managers, innovative leaders and project managers that strategically leveraged vendor expertise, capabilities and data.

• Negotiated contract terms that saved the company $100M over the three years leading this organization.

• Led a diverse team that drove innovation through strategic vendor partners that led to key partnerships.

• Managed operational risk by implementing a new third-party policy across the supply chain, driving agreed-upon results with managed key performance indicators and vendor scorecards.

• Participated in key industry committees and consortiums to influence changing market dynamics.

• Worked with competitors to solve industry-wide problems, including MISMO, Data Validated Mortgage, and Vendor Management policies and procedures where it made sense to adopt an industry standard. Senior Vice President, Sales Process & System Reengineering, CORE Mortgage Origination System Wells Fargo Home & Consumer Finance Group, April 2007 – June 2008

• Delivered a more consistent sales process driven by technology. The system was designed to walk the salesperson through the sales process with the customer in a very customer and risk-averse way.

• Managed team defining and building common sales processes and systems across the mortgage, home equity and servicing lines of business with annual budget of $25mm.

• Launched the system to 10,000 sales reps to have team members understand optimal sales and customer service. Senior Vice President, Sales System Office WFHM, November 2006 – April 2007 Managed a department of 260 people with an annual budget of $50M. ADDITIONAL RELEVANT EXPERIENCE

• Vice President of eBusiness Group, Wells Fargo

• Director & Senior Manager, Business Design & Integration, Wells Fargo

• Manager, Point of Sale Technology Design & Development, Wells Fargo

• Sales Representative, Processor, Loan Originator, Wells Fargo EDUCATION

Bachelor of Arts (BA), Communications Business Administration University of Iowa, Iowa City, IA

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