Go-To-Market Program Management

Rishab Arora

469-***-****; ***********@*****.*** ; Linkedin.com/in/rishab99

CORE COMPETENCIES

Business Operations Strategic Planning Process Optimization Financial Modeling Market Analysis Go-To-Market (GTM) Execution Data-Driven Decision-Making Cross-Functional Leadership Stakeholder Management WORK EXPERIENCE

Business Strategy & Operations Lead Everhealth Inc. (Healthtech) Los Angeles, CA (Remote) 03/2024 - Present

• AI SaaS GTM & Sales Strategy: Led end-to-end strategy for an AI-powered SaaS platform, collaborating with engineering teams to design scalable AI agents. Scaled go-to-market strategies through competitive selling and pricing models adopted by 3,000+ healthcare professionals, driving 30% adoption growth.

• Agile & Program Management: Streamlined cross-functional delivery by operationalizing Agile workflows (Asana/Jira) across 20+ projects, reducing timelines by 40% and aligning resource allocation with leadership OKRs.

• Metaverse Product Launch: Launched a metaverse wellness conference (Unity/Spatial.io), integrating Delphi.ai APIs and managing 80+ vendors to deliver a seamless experience. Drove scaled go-to-market strategies for immersive healthcare engagement, achieving 5x growth (1k+ attendees) and 25% customer retention improvement

• Fundraising & Thought Leadership: Developed investor decks with financial projections and growth narratives to secure strategic funding; elevated brand visibility through podcasts/LinkedIn campaigns (42% social following growth). GTM Consultant Pier 70 Ventures (Venture Capital) Sunnyvale, CA 01/2023 – 01/2024

• Market Entry Framework: Analyzed 300+ startups (Pitchbook/Refinitiv) to map high-growth Healthtech verticals (AI diagnostics, wearables) for a $100M fund, guiding executive decision making.

• IPO Valuation Modeling: Modeled valuations for 27 digital health IPOs using EV/REV and TAM/SAM analyses, identifying market gaps that maximized investor returns (18% MOIC).

• Go-To-Market & Sales Strategy Optimization: Advised a portfolio company’s leadership on sales positioning and GTM strategies, driving a 25% increase in market share by aligning insights with sales execution plans. BizOps Manager Quarterhill (Electronic Transaction Consultants) Richardson, TX 02/2022 – 12/2022

• Revenue & Process Optimization: Solved system downtime challenges via hypothesis-driven root cause analysis, recovering $2.385M per location. Company-wide application led to an annual revenue optimization of approximately $12M (85% downtime reduction) and optimizing operational workflows.

• Cost Optimization: Designed procurement strategies with $18M NPV savings and 26% lifecycle cost reduction, aligning with long-term financial sustainability goals.

• Transformational Change: Optimized workflows, reducing emissions by 30%, and cutting operational costs by $500K annually. Strategy Analyst CW Ventures (Fintech Solutions) 01/2021 – 12/2021

• GTM Acceleration: Drove product launch through customer segmentation/positioning, achieving 40% user acquisition growth in Q1.

• CRM Automation: Integrated SMS into CRM systems, improving customer response rates by 20% and enabling KPI monitoring. Founder & Chief of Operations Florazen 10/2018 – 05/2020

• Scaled B2B revenue to $10K/Q1 revenue (150% margins) via end-to-end GTM sales strategy, leading a team of 10 (vendors, contractors, and cross-functional roles) to automate supply chain workflows, cutting procurement costs by 20%. SKILLS

Technical: SQL Tableau PowerBI R Studio API Integration Think-cell Jira Asana UX Research GitHub Analytical: Financial Modeling Market Sizing (TAM/SAM) Competitive Selling KPI Development Hypothesis Problem-Solving Operational: Agile/Scrum Process Optimization Process Automation OKR Alignment Vendor Management ESG Compliance Tools: Pitchbook Refinitiv Bloomberg Terminal Salesforce Generative AI (OpenAI, LoRA, Flux, Stable Diffusion) Microsoft Office Suite EDUCATION

The University of Texas at Dallas Dallas, TX

Master of Science, Management Science Dec 2023

Guru Gobind Singh Indraprastha University New Delhi Bachelor of Business Administration Dec 2020

CERTIFICATIONS

Jira, SQL, PMI Agile Certified Practitioner (LinkedIn Training), Technical Product Management, Scrum Basics, Google Analytics, Salesforce Essential LEADERSHIP

Graduate Peer Mentor, UT Dallas: Mentored 15+ MBA students on career strategy and coursework. Treasurer & Secretary, Girl Up: Managed $10K annual budget for UN Foundation women’s advocacy initiatives. CEO for a Month - Top 2% Ambassador, Wooplr: Advised executives on operational strategies for an e-commerce platform

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