Art Director Ux Designer
Resume:
Diana Arzumanyants
Senior Visual Designer / Art Director
SUMMARY
SKILLS
EDUCATION
Creative leader with 10+ years of experience shaping brand systems, storytelling, and digital campaigns across tech, media, and education. Experienced in crafting cohesive visual identities, driving cross-functional collaboration, and building scalable design systems that unify brand and product across global platforms and evolving creative ecosystems. UI/UX Design, Art & Creative Direction, Visual Systems, Brand Identity, Web Design, Presentation Design, Design Systems, Wireframing & Prototyping, Graphic Design, Illustration, Typography, Photo Retouching, Visual Storytelling, Campaign Design, Adobe Creative Suite, Sketch, Figma, Webflow, WordPress, Miro, Midjourney, Notion, Various AI tools The Art Institute of California-San Francisco
B.S. Web Design & Interactive Media 2008-2010
B.S. Advertising 2005-2007
SMART Technologies & Lumio by SMART
Senior Visual Designer & Art Director (Freelance)
Alberta, Canada (Remote)
2022 - Present
+Collaborated with Creative Director, engineers, copywriters, and internal design team to evolve Lumio and SMART brands across digital, web, and internal platforms.
+Designed and documented a robust brand system for Lumio—defining typography, color, layout, and illustration for consistent application across product, marketing, web.
+Developed UX and visual systems for SMART’s Highspot-based partner portal and internal enablement tools, including key user flows, iconography, and interface components.
+Designed wireframes and high-fidelity layouts for dozens of SMART and Lumio web pages, including product, landing, and marketing experiences.
+Created responsive layouts for sales and training platforms; built select web pages directly in HubSpot.
+ Produced branded assets across channels: email templates, presentation decks, infographics, and internal toolkits.
+Designed and illustrated a branded photo booth experience; provided creative support for photoshoots and campaign visuals.
Independent Freelancer
UI/UX & Visual Designer / Art Director
San Francisco Bay Area & Global
2018- Present
+ Provided UX, UI, and brand design for 40+ clients ranging from early-stage startups to global organizations—including Shine Talent, 3P Learning, and SMART Technologies.
+ Partnered with agencies like Entropic Studio, ROI·DNA, and Garnet Creative on large-scale campaigns, digital systems, and brand assets for clients such as PagerDuty, AWS and North Coast Organic. EXPERIENCE
Email LinkedIn
*******@*****.***
Portfolio
linkedin.com/in/d-arz behance.net/arzumanyants
Location
San Francisco, CA
Phone
Page 2 of 2
Diana Arzumanyants
Senior Visual Designer / Art Director
EXPERIENCE +Designed and developed responsive websites and internal tools using Webflow, WordPress, and other no- code platforms for clients including Hive Holistic, Cheryl Hoops Fisher, and Robin Sylvan.
+Created platform architecture, eCommerce UX flows, and interface systems for digital products such as 36Vine and Muzen Audio.
+Delivered strategic presentations, visual storytelling systems, and internal design toolkits for SwissDrones, Spero Ventures, and DiamondStream Partners—where I’ve been a long-term design collaborator.
+ Executed digital campaigns, landing pages, and infographics for AWS, Glint, and Bluescape through my work with ROI·DNA.
+Developed cohesive brand systems—from logos and typography to UI kits and documentation—for clients across industries, including ALIST, Il Davide, and Stabilized Chiropractic.
+Designed the original brand identity and eCommerce UI for Ruggable, which the company used and grew with for over two years during its early scaling phase.
+Known for blending creative strategy with hands-on execution to deliver high-impact digital experiences. Manifeste Marketing
UI/UX Designer & Art Director
San Rafael, California
2013 - 2018
+Concepted and art directed creative work across brand, product, and campaign initiatives for clients in tech, healthcare, energy, and lifestyle.
+Designed websites, apps, and marketing materials—including presentations, landing pages, and white papers.
+Contributed to UX/UI for healthcare platforms, photo-sharing apps, and websites.
+Developed digital campaigns focused on engagement and conversion, including interactive ads and landing pages.
+ Provided art direction for video content and campaign visuals in collaboration with creative teams.
+Clients included Varian, John Muir Health, Glass Lewis, CK Mondavi, Direct Energy Solar, Astrum Solar, Williams Selyem, Samuel Hubbard, JoyFLIPS, and MegaStar Millionaire. Hot Shot Media
UI/UX & Visual Designer
San Francisco, California
2010 - 2012
+Designed the Shutterbug Millionaire photography talent competition app and website, developed to beta stage as part of a larger product suite.
+Created detailed design prototypes to communicate product vision and support fundraising efforts.
+Developed user flows, wireframes, mockups, and interactive prototypes to explore and test multi-platform functionality.
+Contributed to early UX strategy, responsive user journeys, and scalable visual design systems.
+ Supported marketing through campaign design, branded assets, and video art direction.
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