Senior Marketing In-Store

Navin Lewis

+965-****-**** **********@*****.***

www.linkedin.com/in/navinlewis

Salmiya, Kuwait

Seeking a Senior Marketing role that will enable the use of my Marketing experience, leadership and interpersonal skills to achieve the company’s Marketing objectives. PROFESSIONAL EXPERIENCE

City Hypermarket Commercial Co. Kuwait May 2023 – till date Senior Marketing Executive

- Develop marketing budgets by providing data-driven inputs and feedback ensuring optimal budget allocation to achieve campaign objectives and maximize ROI

- Lead the development and execution of Marketing campaigns while adhering to approved budgets

- Manage a team of Store Artists for in-store signages, flyer/ catalog production and promotional events to maintain brand consistency

- Manage the Design team in the execution of the promotional flyers as well as any seasonal catalogues and in-store POS

- Create innovative activations in-store to promote key partners such as Waitrose, imported goods, as well as private label range

- Conduct competitor store visits to evaluate promotional and in-store activities, providing detailed feedback and plan of action to enhance the pricing strategy and competitive positioning to drive store performance

- Lead the team of Store Artists to ensure timely delivery of in-store signage for new store launches (Hawally and Ahmadi)

Monoprix Hypermarket (Ali Bin Ali International Holding Co.), Kuwait Dec 2021 – May 2023 Marketing Officer

- Creation of the Marketing strategy as part of the pre-opening team, and execution ensuring adherence to approved budgets

- Plan, execute and evaluate all marketing activities (events, promotions, etc.)

- Provide briefs to the Design Executive for creation of artworks and other related Marketing POS

- Prepare, negotiate and coordinate with external agencies for execution for in-house events, POS material, etc.

- Create and manage the social media calendar and posting, customer engagement activities in store and new product launches

- Deal with media for Press Release coverage, media bookings and advertisements Boushahri General Trading Co., Kuwait Apr 2020 – Nov 2021 Sales and Marketing Specialist – PGA (Fujifilm)

- Develop marketing strategies for Fujifilm and Instax brands and create awareness

- Oversee e-commerce operations, including website operations and online promotions

- Responsible for internal communication within the company to promote Fujifilm and Instax, offers and special discounts to company staff

- Preparing the monthly social media calendar as per sales targets/ department objectives and adhering to the same in addition to posting and replying to customer queries/ orders

- Monitoring budgets by comparing and analyzing actual results with plans and forecasts

- Building cordial relations with external entities – namely new vendors to promote the Fujifilm line of photography products

- Managing the Fujifilm showroom, the first in Kuwait – in terms of daily sales and operations, product launch strategy, marketing activities and promotions Green Wing Co. (Anotah), Kuwait Jan 2017 – Feb 2020 Senior Marketing Executive

- Develop and implement the annual marketing plan using advertising, media and local market programs to achieve company sales budget and revenues for own brand stores

- Analyze and understand specific Company customer segments and use knowledge to develop and implement marketing initiatives

- Ensure consistency in branding, imaging, customer communication and merchandising inside and outside the store

- Align with Trading and Design departments to fully understand seasonal initiatives and translate them into Retail Marketing initiatives that drive sell through with Influencer partnerships

- Provide the Marketing Manager with information on issues and opportunities relating to the customer, brand and marketing operational plan M.H. Alshaya Co., Kuwait July 2015 – July 2016

Regional Marketing Executive – Starbucks Coffee MENA

- Plan and implement the Annual marketing strategy for Starbucks MENA in alignment with the regional objectives

- Collect performance information against set targets for all marketing activities and analyze new marketing opportunities (brand extensions, partnerships, etc.)

- Responsible for artwork development, advertising, promotions, catalogues/ magazines and to implement promotions as per plan

- Plan, action distribution of marketing materials and assess quality and to ensure all marketing spend is approved as per LOA and captured on the system

- Support partnership and events in line with the brand’s marketing objectives, implement partner initiatives and events, work with external suppliers to ensure events are of appropriate quality and to optimize in-mall presence and promotion Qatar Airways, Kuwait Feb 2014 – May 2015

Marketing Executive

- Formulate the structure and implementation of the marketing plan to optimize revenue and presence in the area of responsibility

- Plan and carry out direct marketing activities (Offline, online, events) to increase awareness and raise the profile of the brand

- Maximize value on marketing spend with an emphasis on determination of measurement metrics and ROI

- Conduct market research, competitor and customer surveys

- Effectively communicate marketing campaigns to all internal departments, when necessary

- Help develop ideas and create offers for direct marketing to major accounts by market sector and products

Al Zahem & Malhotra Gen. Trading Co., Kuwait July 2011 – Jan 2014 Marketing Manager – Lindt

- Development of product positioning plans and use of effective advertising and promotional materials

- Responsible for meeting or exceeding budgeted targets

- Develop impactful sales promotions and collaborate with the sales team to identify and create selling tools as needed to achieve overall sales performance

- Responsibility for all aspects of staff training including development and product knowledge

- Update of the monthly product forecasting model (ROFO)

- Monitoring and assessment of competitive products and programs providing detailed reports and strategic recommendations to the Area management for product development and enhanced market positioning

- Detailed analytical reporting to the Area Management on a monthly basis providing the plan of action to support strategic decision making and boost overall sales Landmark Group, Kuwait Dec 2008 – June 2011

Assistant Manager – Marketing

- Managing PR events, roadshows and cross promotions to enhance brand engagement

- Collaborating with internal marketing personnel and external event organizers/ venues to ensure overall events/ road shows are conducted efficiently

- Coordinate marketing campaigns for online, interactive media and print publications

- Designing and generating creative inputs and content for the company quarterly newsletter and securing advertisements from external clients

- Coordinating and assisting with the creation and launch of consumer and retail promotions, co- promotions, corporate sponsorships and marketing collaterals

- Create Press Releases for seasonal launches, new store openings and in-store activations, ensuring consistent brand messaging and maximum brand coverage

- Establishing leads for corporate tie-ups or cross promotions with prestigious companies Marathon Realty Pvt. Ltd., Mumbai, India Sept 2004 – July 2008 Senior Executive – Sales & Marketing

- Conducted market research, competitor visits and played a pivotal role in product launches and property exhibitions

- Understanding clients’ needs, inspections, closing deals, documentation procedures like registration, agreement, stamp duty, etc.

- Building relationship with new clients and establishing commercially effective corporate channels

- Sourcing business opportunities from Real Estate firms and agents to clear inventory EDUCATION

- Post Graduate Diploma in Business Management - Marketing Wigan & Leigh College, Mumbai - 2006

- Bachelor of Arts - Economics and Commerce

St. Xavier’s College, Mumbai – 2004

CERTIFICATION

- Branding Training workshop

City Hypermarket, Kuwait – September 2024

SKILLS

- Marketing: Campaign development, Brand Management, Digital Marketing

- Technical: Social Media tools, CRM, Microsoft Office

- Leadership: Team Management, Stakeholder engagement, Strategic planning ADDITIONAL INFORMATION

- Date of birth : December 30, 1983

- Marital Status : Married

- Visa information : Kuwait, No. 18

- Driving License : Kuwait and India

- Languages known : English, Hindi and Arabic

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