Marketing and Community Development Coordinator

LAURA SCHNEIDER

Marketing and Community Development Coordinator

Roanoke, VA • *****.*********@***.*** • +1-540-***-****

PROFESSIONAL EXPERIENCE

LANCERLOT SPORTS COMPLEX Vinton, VA

Sales and Marketing Coordinator 2024-2025

Fostered and sought out strong relationships with over seventy brand partners, groups, and organizations to enhance brand visibility and community engagement.

Revamped social media and digital strategies by developing content calendars, launching digital marketing campaigns, and increasing traffic across Meta platforms, TikTok, and e-blasts. Grew Instagram following by 100+ and Facebook following by 1,000+, enhancing brand visibility and audience reach. Utilized software such as Adobe Creative Suite, Canva, Mailchimp, and Meta Business Suite.

Implemented, promoted, and assisted in planning multiple facility-wide events, including the annual Dog Days of Summer and Trick or Treat events, leading to record guest attendance and increased community outreach towards families and local organizations.

Maintained strong member relations and developed a personalized facility tour program to welcome new potential members. Used an individualized approach towards each tour, which resulted in increased positive feedback.

Introduced new membership initiatives, including a facility-wide weight loss challenge and internal promotions for classes, personal trainers, and staff, driving engagement and retention.

COMMUNITY ENGAGEMENT AND LEADERSHIP

AD2 ROANOKE (AAF Affiliation) Roanoke, VA

Vice President 2025- Present

Assist with facilitating chapter communications, marketing events, and networking opportunities to increase collaboration among young marketing professionals in the Greater Roanoke Area.

Coordinate with board members to strategize and execute marketing efforts and increase community engagement with nonprofit organizations.

Contribute to planning efforts towards elevating the Roanoke chapter’s visibility and local partnership building.

MOSS ARTS CENTER Blacksburg, VA

Student Patron Services Associate 2022-2023

Supported local communities through theatre and arts initiatives, serving patrons from across the region by demonstrating excellent customer service.

Assisted with multiple outreach efforts at local events in the NRV and surrounding areas to highlight educational and arts-focused programs.

Executed multiple POS transactions in a customer service setting, both in-person and over the phone. Instrumental in achieving a nearly sold-out presale for the 2023-24 season, surpassing targets by 25%.

SKILLS AND TOOLS

Microsoft Office, Google Workspace, Google Ads, Adobe Creative Suite, Meta Business Suite, Canva, Mailchimp, Slack (both workspace and CRM), and Notion.